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Google My Business: Why Your Company Should Be Optimizing This Free Tool

It is well-known that Google is the No. 1 search engine in the United States, and a great way to find local products and services. But what many business owners aren’t aware of is Google’s free ... read more

Why Long Hours and an Obsession With Efficiency Might Be Hurting Your Business

“They were like, ‘Screw this business-speak and this conventional wisdom that all these consultants are spouting.’” As 37Signals grew, it struggled to keep track of its various projects. Fried looked ... read more

Should we be paying for Google My Business features?

Looking at the results of a recent BrightLocal survey (my company), one could advocate for the devil and say, well, actually, your bucks would be ... and knowing the current state of Google My ... read more

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How to Completely Optimize Your Google My Business Listing

Google My Business (GMB) – the free tool from ... to enter your business hours, but equally important to update them whenever they change. Google offers the ability to customize hours for holidays and ... read more

The Benefits of Google My Business

Google My Business is particularly effective for small, local businesses. Google My Business is a free tool ... your information on Google and optimize your business for search rank. Case studies have ... read more

20 easy ways to promote your website right now

This process – although there’s a lot more to it – is known as SEO, which stands for Search Engine Optimization ... to your office or store to collect products, or engage in personal interaction. The ... read more

Google's former engineering boss outlined 4 'radical' steps for keeping AI bias in check

But one person who has strong views on how AI should be kept in check is Douglas Merrill, the former Google chief information officer, and current CEO of ZestFinance, a financial services AI software ... read more

What Google Maps says about your business

So, why should you think of Google Maps as anything more than a tool ... to your business or looking for alternatives before you can even explain yourself. Of course, no business wants to be left in ... read more

The Biggest Benefit of Google Display Ads (+ How to Leverage This!)

Whether you are a start-up company ready to break into Google Ads for the first time or a small business that has been ... This is a big no-no in my book, and here is why. Someone who has visited your ... read more

12 Reasons Why Your Business Absolutely Needs SEO

Why is SEO so important ... relevant to the location and business sector a brand belongs to. To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its ... read more

Why Google is mining local business attributes

By making it possible to share attributes on your Google My Business page, Google has not only amplified its own role as a crucial publisher of attributes but has also given businesses an important ... read more

Six Tools Every Business Owner Should Know About

Pricing ultimately depends on the amount of storage space your business needs, but most of these services are free to start. My pick: Google Drive Why you should use it: At my company ... allowing you ... read more

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