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Google Ads Postpones Switching Search Amp; Shopping Campaigns To Standard Delivery - Latest News


Google Ads Postpones Switching Search & Shopping Campaigns to Standard Delivery

Google Ads has decided to postpone switching search and shopping campaigns from accelerated delivery to standard delivery. Google announced last month that the switch was scheduled to take place on ... read more

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Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type

This week, Google announced a new Shopping campaign type — subtype, really — that is “goal-optimized.” The campaigns will use machine learning to aim to automatically optimize ad delivery ... network. read more

Google Fixes Mobile AMP Fast-Loading URLs For Publishers

Since implementing AMP ... or campaign. Originally, It was intended to allow content from the publishers site to load more quickly. The fix that Google engineers developed comes from an emerging Web ... read more

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Mercent CEO: The Next Phase Of Commerce Is Amazon Vs. Google

Google and Amazon are going after each other. Google has ramped up commercial search ... and Amazon’s ads face-off. AdExchanger: How do you respectively track Google and Amazon campaigns? ERIC BEST: ... read more


How to Structure an AdWords Account — A Practical Guide

Networks: Next you’ll need to determine what networks you want your ads to appear on. You will see options for both search ... change this as time goes on and you gain learnings from your campaign. Ad ... read more

Citrix to Launch Workspace for Google Cloud

This will create a simple, intelligent experience that boosts engagement and productivity by reducing frustration from constantly switching apps and searching for information. “With Citrix and Google ... read more

PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019

We identified nine big areas of change in 2018 that will shape the way paid search ... standard Shopping in one campaign to deliver an ad across Google properties and the Google Display Network. For ... read more

8 things you need to know about Google AMP

The next big thing in SEO is AMP, or Google's Accelerated Mobile Pages. Search pros break down AMP and share insights on what you need to know to stay ahead of the curve. read more

Google Retakes Lead From Facebook On Referral Traffic

Analysis from Parse.ly, a digital analytics company, suggests that in 2017, Google overtook Facebook and became the top source of traffic to publisher sites. The analytics company attributes Google's ... read more

Avast Discovers Security Flaws in Widespread GPS Trackers Exposing Locations of Over Half a Million Children and Elderly

the companion mobile app AIBEILE (on both Google Play and iOS App Store) was also found communicating with the cloud through a non-standard HTTP port, TCP:8018, sending unencrypted plain-text to the ... read more

Measurement In Focus As Amazon, Google Prep For Video Surge

Google, which last week announced the appointment of Commerce and Ads SVP Susan Wojcicki ... to use OCR to measure their specific campaigns,” he said. “I think FreeWheel’s integration provides Amazon ... read more



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