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Food Network Looks To Influencers To Grow On Snapchat Discover - Latest News

Food Network looks to influencers to grow on Snapchat Discover

As Food Network tries to grow its Snapchat Discover ... said it remains to be seen if Snapchat Discover will pay off for the network. “The question is, how quickly will it materialize and what will th... read more

Scripps Networks Interactive (SNI) Q1 2017 Results - Earnings Call Transcript

Food Network's launch on Snapchat's Discover platform in January 2015 was ... I said in the scripted comments and that is we, of course, look to deploy that capital organically to help grow the busine... read more

Firms turn to online 'influencers' to spread the word on social media

A mix of attractive looks ... Tapping "influencers" to produce and distribute advertising is one part of a broadening convention — let the masses do the work — that advertising industry leaders say is ... read more

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Why 'Snapchat stars' love Instagram's new copycat product

But Snapchat doesn't make life easy for creators. The app doesn't have a user suggestion page or an easy way to share snaps, so it's difficult for stars to grow their audiences or go viral in the typi... read more

How Real Estate Agents Can Master the 5 Most Popular Social Media Sites

At 800 million users and growing, Instagram, owned by Facebook, is a hub for photo, videos and captions. And while it might seem primarily used for displaying pictures of cats or food ... so let’s loo... read more

How Snapchat’s pitching original shows to advertisers

Snap has been talking up its “Snapchat Shows Initiative” to ad agencies as the company looks ... and food. Here, Snap is largely functioning like a TV network in the sense that it’s fronting the cash ... read more

This High-Ranking Executive Quit Her Job to Reinvent Animal Crackers

Bronner speaks with food entrepreneurs ... paid influencer network, but rather, people finding the product, having a positive experience and sharing. This is tenfold more valuable than pushing content ... read more

How The Snapchat Redesign Could Affect The Stock

On November 29, Snap gave the market an early look at ... brands, influencers, events, etc. that wish to boost themselves to the top of the Snapchat Discover feed. One of the benefits of having a stro... read more

20 Forgettable ’00s Animated Movies Only True Fans Remember

It looks ... Network's "Adult Swim" block of programming. The show -- about the adventures of a meatball, a milkshake, and a package of french fries -- amassed a passionate cult following with its una... read more

Social influencers and the changing game

“Instagram and YouTube influencers grow ... street food engages her followers, luxury dining invites brands to work with her. Striking that balance, she says, is key. “Instagram is my main platform. B... read more

Ad Age's 2018 Industry Predictions

There are a growing number of options for hooking up big brands with middling or micro influencers ... Restaurants with food that people actually crave, and are willing to pay for, will come out ahead ... read more

Jonah Peretti on how BuzzFeed is like an early movie studio and why he encourages 'crushes'

and the next one after that was BuzzFeed Food and BuzzFeed Video. And Tasty by BuzzFeed had more views than those two combined. And my question for you is how did that happen? Jonah Peretti ... If you ... read more

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