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How To Make The Most Of Your Lead Generation Efforts

Help them learn which metrics to track and what they need to do daily to be successful. Your sales productivity metrics should track activities such as: Tie these to your marketing metrics and you’ll ... read more

3 attribution considerations for B2B lead generation

Attribution modeling allows marketers to measure the value of their campaigns across the top, middle and bottom funnel stages plus channels, campaigns and more. Business-to-business (B2B) lead generat... read more

When Demand Generation is a Waste of Time

Usually, the conversation turns to the challenge of keeping the funnel full and/or its poor conversion ... Is it future-talk, thought leadership, best practices or nonexistent? 3. Do you have a five t... read more

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How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV

The importance of top-funnel marketing efforts ... AND some useful data on pain a lead may have around a previously purchased solution or challenge. SV: Tell me about your new firm – Actium Bay Group ... read more


How Demand Gen is Evolving in 2018

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Additionally, like most marketing tact... read more

Should Startups Invest Their Resources Into A Blog?

And while I am a bit biased (being a blogger myself), I am going to do my best to lay out the pros and cons of blogging as a business tool. So, let’s get right into it. The function of a blog is lead ... read more

Automating $30B in lead-gen: Integrate grows 20% a month tackling marketing's last mile

In his last company, Scott Vaughan generated in excess of 85,000 leads per month. At Integrate, his goal is to automate the last mile of high-end lead generation ... “At the bottom of the funnel, you ... read more

Digital Inbound Marketing: A partnership between lead generation and lead nurturing

They have more choices and can educate themselves on product, price, testimonials, etc. all while waiting in line to pay for groceries. How do you ensure you are converting ... portion of your strateg... read more

7 Lead Generation Trends For 2012 — What You Need to Do Right Now [SPONSORED]

Mobile tactics figure to become substantial sources of lead generation ... have a reliable means of integrating it all. Unless your leads are connected to your nurturing programs and your nurturing pr... read more

How to Master the Art of Storytelling to Generate Qualified Organic Leads

Successful brands master the art of storytelling while others do not employ ... aspects of lead generation marketing. Your story telling should evolve gradually. You can create a separate story for ea... read more

Farmers wage war on weeds and pests through intercropping

Four generations of his family have farmed the land in central Kansas, growing crops and tilling the soil. And, Knopf, the fifth generation ... lead to farmers asking questions, wanting to know how it ... read more

10 Most-Common Content Syndication Mistakes Made By B2B Marketing Teams

You simply can’t wait for prospects to find your website through inbound marketing tactics – it won’t scale quickly enough to hit goals. That’s where 3 rd-party demand generation and ... mistake. Do I ... read more



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