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Do you have a leaky lead generation funnel?

Are you leaking your gated content in organic search? Personally, I’m not a fan of finding portable document format (PDF) documents in the search results. There are multiple reasons why PDFs are not ... read more

A Step-by-Step Guide to Creating Your First Online Lead Generation Funnel

Keep in mind, you might have a series of steps after ... Assuming your funnel is not built for a lead, but instead is a nurturing online lead generation funnel, the next thing you want to do is ... read more

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand ... read more

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B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know

If you have worked in the digital marketing ... can successfully build a lead generation strategy. Lead generation is the primary goal for B2B marketers. Therefore, building a top-of-funnel prospect ... read more

How to Boost B2B Lead Generation with Instagram Stories

On one side, we have ... do this with your regular Instagram posts. Don’t waste this feature. Ensure every piece of content in your Stories has a strategically placed link that can turn prospects into ... read more

Retargeting: 5 tactics from drip email to lead generation

Phelan said, "Do you ask for a lot of information, or do you ask for a little?" He continued, "People may not want to pick up the phone, so asking for a phone number may be encouraging an abandonment ... read more

These 3 common marketing mistakes are poking holes in your funnel

The psychology of why people buy doesn’t change, of course, but the methods do. Not long ago, for instance, only deluded marketers would have hedged ... Your lead generation volume will thank you. The ... read more

Could machine learning solve attribution challenges?

“The model learns with your data to look at different outcomes — revenue, pipeline, lead generation ... funnel is attributing to the journey. Chain-based attribution could very well do ... read more

How to Run Exceptional Facebook Lead Generation Ads

Lead generation ads might be one of the best marketing tools we have to concretely attract cold audiences and convert them into actual leads, and then again into actual customers. Take advantage of ... read more

How to Turn Your Leads Into Customers: 5 Steps You Need to Know

And for that, you need a kick-ass sales funnel ... questions: Why do they want to buy a product? How will they use the product? What inspires them to purchase a product? 3. Plan an effective lead ... read more

PPC for Lead Generation: How to Get More Leads with PPC

Lead generation ... you may have signed up, were denied, decided to do nothing, or just went to the bottom of their lead pile to be marketed to later. The goal of lead gen is to get prospects into the ... read more

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