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Debunking Eureka Moments: Why Businesses Need More Than Just A Big Idea

Every industry's innovation is sparked by eureka moments. Eureka moments lead to the creation of solutions to existing problems through recognition of new opportunities in every niche. However, ... read more

Why You Should Promote Your Brand with Storytelling

Perhaps you’re just trying to solve something a bit more simple like keeping ... Was it a divine spark or eureka moment that gave you the idea? What was the development process like and how ... read more

Book review: Business of Innovation

Innovation is the new buzzword of big business ... the need for innovation in a fast changing market, it dismisses the traditional notion of Eureka moments. Instead, it espouses the idea of innovation ... read more

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It’s Time to Bury the Idea of the Lone Genius Innovator

Take a look at any significant innovation, and the myth of the lone genius and the “eureka moment” breaks down. First, a big idea or a new discovery ... when the problems we need to solve are so much ... read more


Ita Faji Tragedy: Crumbling Concrete, Crushed Dreams

Day of Horror For Ayo-Ola, it was a moment of ... Now my son is no more.” Adeyemo also debunked claims that their building was marked for demolition and they refused to move. According to her, “we had ... read more

How 3 Tech Giants Hustled their Way to Success

Instead of telling them to find their purpose in life through eureka moments like typical graduation speech, he offered something else : “The idea of ... would be more than just a social networking ... read more

Inside the Secret Sting Operations to Expose Celebrity Psychics

Sure, they take on the classics, like debunking “spontaneous ... instead, they just handed out cards to people entering the show. The cards said nothing more than “Shawn Hornbeck” and “Lynda ... read more

Why Mark Zuckerberg Recently Warned Entrepreneurs Against Chasing 'Eureka!' Moments

moments ... to have more than one major player; but whether their solutions truly address your audience’s needs is up to you to discover -- as is whether the market has room for another contender. If ... read more

We Don’t Know Whether Roller Coasters Cure Kidney Stones

But what we really need to know is whether riding a roller coaster helps you pass a kidney stone more reliably than just, say, existing in the world ... that people like roller coasters and oddball ... read more

10 Ways To Build An ‘Idea Factory’ Within Your Organization

Today, we need more innovators than ... lead business innovation. An Innovation platform creates a space in which employees from across the organization can exchange ideas, vote, collaborate& ... read more

Startups that Hustled their Way to Success

Instead of telling them to find their purpose in life through eureka moments like typical graduation speech, he offered something else : “The idea of ... would be more than just a social networking ... read more

8 Useful Mental Models

More than 35% of the world’s population ... originating from chemistry. The idea is that reactions need a certain amount of energy to get going. Just having two combustible elements is not ... read more



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