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Case study: Rainforest Alliance leverages digital for consumer engagement

Since 2011, the Rainforest Alliance has run its ‘follow the frog’ campaign in an attempt to encourage consumers to switch to more sustainable products. Social media has been an important component of ... read more

5 Ways For Purposeful Brands To Stand Out

As Edelman’s recent brandshare and Trust Barometer studies reveal ... creatively brilliant digital methods to engage audiences and make them a part of the story itself. In Follow the Frog’s case, ... read more

Do good: 5 steps for companies to become profitable as well as socially responsible

It cuts across core purpose, delivery processes and engagement with employees and customers. Consumers today want to see companies ... contribution). Dozens of case studies show how these principles ... read more

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83% of Consumers Are Not Using Telehealth - but Most Wish They Were

Virtual care received an important boost in November 2018 when CMS Administrator Seema Verma addressed the Alliance ... Company study, roughly 70% of consumers prefer digital healthcare solutions. ... read more

The case for business model innovation: A sports story

It is both a case study of the sports business ... operations platform in U.S. Next up are Digital Branders, which are mainly consumer products that focus on building brand equity and deepening ... read more

List Growth: Blockbuster Express’ Hollywood-inspired intrigue increases audience by more than 300%

This case study reviews how Blockbuster Express expanded its email ... When Blockbuster Inc. and NCR, through a strategic alliance, launched the first Blockbuster Express (BBX) kiosk in 2008, the ... read more

Bates shows ‘The Strategic Route to Digital Campaigns’

Exploring the transformation taking place in the digital landscape, Bates Strategic Alliance, the pioneering integrated communications agency, recently hosted two thought-provoking workshops on ‘The ... read more

Mobivity Holdings Corp (MFON) CEO Dennis Becker on Q2 2018 Results - Earnings Call Transcript

While we're excited to help our customers leverage targeted marketing ... We worked with Subway and Google to execute a case study where we leveraged Google's Rich Communication Services or RCS to ... read more

5G is "not the atom bomb" says Huawei rotating chairman Eric Xu

Xu pointed out that Huawei has virtually no presence in the USA anyway, in either its enterprise, networking or consumer electronics ... development presence and engagement with the UK government has ... read more

TAG Launches New Anti-Piracy Initiative; Pub Ocean Introduces Industry-First Revenue Analytics Platform

PIPCU is at the forefront of combatting digital piracy. Our Operation Creative sees City ... the white paper outlines best practices for companies and case studies on organisations that are ... read more

LatAm Agile Developers Can Benefit From Gamification

Marlon Luz, a serial app developer, startups mentor and Microsoft developer, presented a case study at Agile Brazil 2012 ... “Blending the beautiful rainforest with working in digital tech for the ... read more

The next level of marketing maturity on stage at MarTech this October

What’s remarkable is the way the discipline of marketing, writ large, has evolved so dramatically over the past five years to leverage this technology. What used to be the digital tech fringe ... ... read more

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