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Campaign Of The Year Gold: Monos The Human Doing - Latest News


Campaign of the Year, Gold: Mono's 'The Human Doing'

For Mono and its Blue Cross and Blue Shield of Minnesota client, thinking outside the box led to one man literally living inside a box. In early 2011, the health insurer had worked with its Minneapoli... read more

The world’s oldest person record stood for decades. Then came a Russian conspiracy theory.

“Do not write about the war between Russia and the ... The story of Calment’s remarkably long life has been the stuff of global renown for years, appealing as it does to a deep and innate human fascin... read more

Even the ashes of late loved ones were lost in Paradise. Enter archaeologists and canines

Thanks to a pair of well-trained canines, who can sniff out bone fragments and other scents of human remnants ... as he estimated a paid non-volunteer campaign of this magnitude would be a $500,000 jo... read more

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What’s actually happening at the US-Mexico border, explained

The fundamental premise of the government shutdown is that the US-Mexico border is so dangerous to human life that it is worth shutting ... 1) The border panic has very little to do with what people w... read more


Uncertainty marks start of 2019 General Assembly session

When the General Assembly convenes under the Gold Dome ... expansion last year by passing legislation creating a state grant program to help local governments pay to deploy broadband in their communit... read more

As the March for Life approaches, anti-abortion leaders are rebranding as ‘pro-science.’ Scientists say otherwise

“Science itself can sometimes exploit a human ... Two years into the Trump administration, however, the anti-abortion movement has transformed a scientific non-issue into a highly publicized controver... read more

Remembrance: The Dehumanised Human

The Telegraph and Mail are disinterested systems of communication – the prejudices of telegraphists and postmen/women certainly do not influence ... and even of human extinction, corporate interests a... read more

Shaked: Opposition using judicial sex scandal for ‘ugly campaign’ against me

“They are using the latest affair for an ugly and personal political campaign. The political attacks from the left won’t deter me.” Rejecting calls to step down, Shaked says she’ll continue serving as ... read more

The Russian conspiracy theory against the world's oldest woman, Jeanne Calment

"Do not write about the war between Russia and the ... The story of Calment's remarkably long life has been the stuff of global renown for years, tugging as it does on a deep and innate human fascinat... read more

Baldwin&, Mono Take Top Honors at 2012 Ad Age Small Agency Awards

The show, along with the Small Agency Conference, was held in Minneapolis this year. Hometown agency Mono's "Human Doing" campaign for BlueCrossBlueShield Minnesota was named Campaign of the Year. Las... read more

4 Lessons You Can Learn from Some of the Best (and Worst) Recent Super Bowl Ads

You've got to envy the businesses creating Super Bowl ads each year. Sure it's a pressure ... life to winning Olympic gold. This touching commercial resonated with audiences because of an authentic co... read more

The NFL sure does love when a plan comes together for Conference Championship weekend

I think it would fall outside the bounds of common human decency any other time ... Goff enjoyed a breakout season last year, his sophomore campaign in the league, but he took his game to another leve... read more



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