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Business Hackathon Serves Up Marketing Ideas - Latest News

Business Hackathon Serves Up Marketing Ideas

CHANNEL PARTNERS EVOLUTION — Business owners in the channel have not traditionally been all that enthusiastic about marketing. There’s an ambiguity to it that just doesn’t exist when talking speeds an... read more

Rocky River Business Expo serves up food and interesting business services

With a hotel, special event and marketing background, Dudek took the reins of the organization in August. Eileen Gorski, chair of the expo committee said, "(The expo) gives people a means to network, ... read more

Restaurant Marketing Ideas for November

Don’t forget to encourage local customers to dine with you on Small Business Saturday. For beverage marketing, November offers Cappuccino Day, Carbonated Beverages with Caffeine Day, Espresso Day and ... read more

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Vallejo ‘Hackathon’ serves as breeding ground for new business

Despite burning the midnight oil and the candle at both ends, the thinking caps of approximately 50 entrepreneurs remained bright and full of ideas Saturday during the first ever small business Hackat... read more

How Blockchain Can Help You Start, Grow and Protect Your Business

It became open-source software, a business hub, a marketplace. But OpenBazaar began -- as great business ideas nearly always do -- as a side project. At a Toronto hackathon in 2014 ... Refine your ide... read more

3 Fresh Perspectives: Sales and Marketing Alignment In The Digital Era

This makes the perineal issue of sales and marketing alignment all the more challenging. Or does it make it easier? Or does it make the question irrelevant? I caught up recently with several experienc... read more

The New Rules of Marketing Technology & Operations

My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” It was an iteration on ideas of the 4 forces of ... but I’ve also written up a vers... read more

Business briefs

14 with UNI’s Center for Business Growth and Innovation ... Firman is the chief executive officer of Pharmacy Marketing Group Inc., president of FPCI, director of government relations for ... read more

Merck joins Novartis, GSK in grabbing a consumer exec to beef up digital

Scholefield will serve on Merck ... to speed up drug development, make marketing more efficient and effective and boost productivity all the way around. The industry is late to the party—as is often t... read more

Why do digital health startups keep failing?

One hot startup of that moment, Zeo, raised more than $30 million from investors to develop a headband that tracked users’ sleep patterns and an accompanying app to serve as their personal ... Zeo qui... read more

How CMO Chris Capossela Helps Drive Business Transformation At Microsoft

Leadership Strategy I write about consumer behavior and business transformation ... to forgo the annual company gathering in favor of a Hackathon as a simple but important example. “We came up with th... read more

It’s Time for Sales and Marketing to Put Aside Their Differences and Find Common Ground

Decision makers are to blame, however, when they allow this distance to stand in the way of seamless customer experiences that generate business ... sales cycle and the time it takes to ramp up new re... read more

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