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Brands Are The New Bands Hypefest And How Streetwear Got Its Own Festival - Latest News


At Hypebeast’s new streetwear festival, even the toddlers are cool and rich

Hypefest, which takes place the same weekend as the New Yorker Festival and New York Comic Con, is a two-day streetwear celebration featuring art, music, food ... re talking about is one literally ... read more

Is L.A. the Future of the American Runway?

The idea is especially compelling now that the next Oscars date — Feb. 9, 2020 — will overlap with New York Fashion ... plus cutting-edge men’s streetwear from Fear of God, Amiri and more — to include ... read more

At Hypefest, the Brands Won’t Save You—But the Teens Might

The yacht was docked at Hypefest—a sort of Comic-Con, hosted by the publication Hypebeast, for streetwear ... attendees got a notification on their phone, where with any luck they would also buy the ... read more

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Who needs L.A. fashion week? Not these designers

Designed in L.A. by people who have largely arrived from elsewhere, a cornucopia of brands are ... announced his own new ready to wear line, S.R. Studio. LA. CA. Also this week, the Council of Fashion ... read more


I'm with the band: do you dress according to the music you listen to?

From Swinging London to the New Romantics, music and fashion have long gone together like ... skinny jeans and Doc Martens, with festival fashion now its own summery, Little Mix-esque niche – it does ... read more

All Of The Best Music Festivals In The World

It sells out yearly, turning the massive Grant Park footprint into a wonderland for music lovers. Perhaps no other fest has learned how to work as well with brands to help their festival ... Weekend ... read more

Brand PSG: How Paris Saint-Germain Aim to Become the World's Trendiest Club

The buzz got even louder at the end of August when rapper Travis Scott donned a PSG x Air Jordan basketball jersey at the Cabaret Vert Festival ... its centre. The new Air Jordan Champions League home ... read more

Fashion Podcasts You Need to Listen to Right Now

“Podcast” is a relatively new ... brand back in 2008. The duo speaks about their history, the brand and how they got their start. While Yoon comes from a design background, Ambush was already very ... read more

Rising Rapper Phora Has Been Going Hard For Nearly A Decade — Just Ask His Legions Of Fans

Phora performs at the 2018 Rolling Loud Festival in Los Angeles. Anyone who’s followed Phora over the years understands the other leg of his story involves his Yours Truly clothing brand. He says the ... read more

"The Vibe of the Times": How Nike Became the Biggest Fashion Brand in the World

He and Cooke talked about everything: different subcultures, music they ... fashion brand in the world from a sales perspective, did $49 billion in sales last year. The reasons for Nike's new status ... read more

Injury Reserve Disses the Entire Streetwear Industry in 'Jawbreaker' Video

We've previously discussed the exploitative nature of streetwear culture on this website. Basically, it's centered around paying a ridiculous amount of money to wear clothes from a select few brands ... read more

Nike Has A New Digital Playbook—And It Starts With Sneakerheads

Faced with rising competition and a challenging retail landscape, Nike is finding bold new ways to cultivate its most ... Virgin music festival while working in marketing for the company a decade ago. ... read more



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