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Branding starts with fanatical focus on the customer

Creating a legendary brand requires a near-obsession with design, quality and knowing your customer, writes Tom Murry, retired CEO of Calvin Klein. "Understand what they want, how they want it, and wh... read more

Wärtsilä is in search of start-ups with Power-to-X technology to join SparkUp Challenge

The technology group Wärtsilä continues its active start ... the brand new Wärtsilä Campus in Helsinki on 17 January 2019. One to two winners will get a chance to work with Wärtsilä energy experts, ge... read more

Gap Inc. unveils its first new brand in more than a decade

The company is launching Hill City, its first new brand ... as a focus group and wear testers. The Hill City design team used this data to understand how men would actually use the various garments, a... read more

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Beyond The Punch Card: Five Strategies To Build Customer Loyalty In Your Franchise

Brand awareness is a huge driver of customer referrals, which is a critical element of your overall growth. What’s the best way to generate more of those referrals? Focus on customer ... your retentio... read more

The biggest UK challenger bank yet: what does the Virgin-CYBG merger say about industry’s future?

Building customer ... to hip fintech start-ups like Monzo, now typify the modern retail banking experience. For example, financial institutions are adding online and app-based features which break dow... read more

Kerry opens first plant in Moscow, focusing on meat processing and snacks

Production will begin immediately with ingredients for the meat processing ... as the Russian food industry has developed and expanded, so have we and so has our customer base. This facility means we ... read more

Your Customer Journey-Led Marketing Is Lost--It's Time to Find Your Way

Plus, a great deal of customer data is inaccurate to begin with. Think about all the times you have provided the wrong email address, phone number or other personal information to a brand when making ... read more

Square's CFO Isn't Focused on EBITDA Margin

it's starting to gain more traction. Square's main focus in international markets is improving brand awareness and increasing its net promoter score, a measure of customer satisfaction, which will eve... read more

Ford Is A Value Trap With Bleak Prospects

Ford’s answer to its stagnant, struggling business moving forward is to focus on the promise of autonomous ... small company that only has Ford as its sole customer. Essentially, Ford is ... read more

Good American Will Start Making a Size 15

At its core, Good American, the denim brand founded by Khloe Kardashian ... Emma tells Teen Vogue, “We’re starting with the introduction of Size 15 as we saw a true need based on customer data and fee... read more

The 3 Data Sets Essential to Establishing Your Cannabis Brand

It’s obvious that data is useful when starting ... brand fits into the market. Whether you pursue edibles, beverages, topicals, vape pens, or flower, the rules of engagement are constantly in flux. In ... read more

Well-Known Brands, But Struggling - 2 Wide Moat Companies

In the following article we will focus on a different source of competitive advantage – the brand name. Very similar to the last article I will look at individual companies, but also include a general ... read more

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