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Brand Authenticity: Why Differentiation Is A Game Changer

When brands approach our agency, for instance, our design and strategy teams begin a process of assessment ... leverages its differentiation to offer a better customer experience. When embarking on a ... read more

Five Powerful Employee Feedback Tips for Customer Experience Leaders

They are committed to success, emotionally attached and they promote the brand, products and services ... ease of getting things done, customer focus, managerial support, etc. Ask what to keep doing, ... read more

Williams-Sonoma, Inc. (WSM) CEO Laura Alber on Q3 2018 Results - Earnings Call Transcript

Let me start with some highlights in digital leadership. Our innovation efforts are driving customer acquisition ... Williams-Sonoma Home brand, we've intensified our focus on the retail store ... read more

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CIT Reveals New Brand Identity Focused on Empowering Customers and Highlighting Their "Lens of Opportunity"

NEW YORK, Nov. 15, 2018 /PRNewswire/ -- CIT Group Inc. CIT, +0.50% today revealed a simplified and refreshed brand ... is where a customer's goal comes to fruition. What starts as an idea, represented ... read more

A Culture of Content: Why Avid Is Passionate About Sharing Customer Stories

“We’ve recently begun to focus ... customer story projects in development among the members of their marketing department. Employees are regularly attending networking and outreach events, conducting ... read more

How to Create Brand Activation that Fosters Engagement

Brand activation that resonates with customers and achieves results calls for strategic planning that starts with "why." Why will your target audiences care? Why would they engage? Then focus on the . ... read more

Banking Needs a Customer Experience Wake-Up Call

For financial organizations to change this dynamic, and meet the evolving needs of today’s customers, there are five areas that have emerged as crucial priorities: Move focus ... are starting to feel ... read more

Brightline partners with Virgin Group as it plans to expand into Tampa

The partnership is with the Virgin Group, which will allow Brightline to leverage Virgin’s industry-leading expertise and customer experience to establish a new brand, “Virgin Trains USA”. Renaming to ... read more

Carvana Co. (CVNA) CEO Ernest Garcia on Q3 2018 Results - Earnings Call Transcript

Before we start, I would like to remind you ... re thinking about the business of buying cars from our customer and how that's likely to focus our financing in the future. So as I said in my ... read more

8 Steps To Make Data Analytics Part Of Your Bank’s Core DNA

Subscribe to The Financial Brand ... starting with acquisition and onboarding. When matching customer segments to select product/service offerings, you can never assume you know more about what the cu... read more

Dunkin' doubles down on coffee

underscoring how Dunkin' is tweaking its focus in hopes of drawing in younger customers. The changes have been in the works for many months, following turnover in Dunkin's C-suite over the last two ye... read more

Your Customer Journey-Led Marketing Is Lost--It's Time to Find Your Way

Plus, a great deal of customer data is inaccurate to begin with. Think about all the times you have provided the wrong email address, phone number or other personal information to a brand when making ... read more

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