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Brand Purpose Without All The Nonsense - Latest News


Small Brands Are Challenging Big Brands With a Commitment to Cohesive Purpose

Brands are desperately playing a game of catch-up by shouting, “We care,” but often this comes across as a lighthearted after-thought. This is all very well ... paying lip service to purpose without r... read more

Bring 'Promise' To Life To Build A Modern, Authentic Brand

Adding to the mix millennials and Generation Zers means that the fastest-growing segments of consumers have likely grown up forming opinions about brands without having ... by an enduring purpose of c... read more

Brand Management In The Age Of AI

The response was unequivocal: “Our brand would never do that.” I tended to agree, being a brand transformation advisor trained and steeped in the mindset of consistency-over-all. I’m not ... soften th... read more

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RIVERDALE 3.05 Review “The Great Escape”

And that’s without playing the game once. Having enough of her father’s nonsense, Veronica devises ... s inclusion in the episode serves little purpose other than to establish that Veronica ... read more


After All the Nonsense, Brock Lesnar Will Be Sorely Missed by WWE Fans

Lesnar's leave of absence will create a noticeable gap toward the top of the card on the Raw brand. He is the sole strong heel on the brand and immediately lends credibility to anyone he works with, s... read more

Yum! Brands, Inc. Prices $1.45 Billion Securitized Notes

Brands, Inc. (NYSE: YUM), the parent company of KFC, Pizza Hut and Taco Bell, today announced that it and certain affiliates have entered into a purchase agreement (the “Purchase Agreement”) under whi... read more

Cold And Flu Is A Concern For Travelers Heading Into The Thanksgiving

With overall holiday travel predicted to rise by nine percent this year, according to Airfarewatchdog, one of travelers' biggest concerns is arriving to their Thanksgiving destination without ... The ... read more

The Revolution’s Here, Please Excuse Me While I Laugh

What a few of the new Democrats purpose is some sort of ... could arise and take all of us, even Bernie, by storm. The revolution is not here yet, and if it is to come, it will have to be without the ... read more

Finance of America Reverse Unveils New Brand Dedicated to Helping People Get to Work on Retirement

--(BUSINESS WIRE)--Nov 15, 2018--Finance of America Reverse LLC (“FAR”), a leading provider of retirement loan products and education, unveiled new brand ... Not all products and options are available ... read more

Why Simple Brands Win

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle ... build cultures ... read more

How well do you want to know your turkey? Big food producers are getting in on the traceability trend.

It’s a practice that has gained popularity as consumers care more about the origins of their food, with more customers calling or making the trip in person to ask questions about what the Ho-Ka brand ... read more

Pelco Introduces GFC Professional 4K Camera to Provide Clarity with Purpose

“Pelco has successfully applied 4K technology to solve real security video challenges – providing more detail even in scenes with low light or overly bright areas, and doing this cost-effectively with... read more



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