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Brand Purpose without all the nonsense

Brand Purposes. They’re either the most important thing your business can have or an exercise in delusional narcissism, depending on who you talk to [Clarification: I see a lot of commentary about thi... read more

Brand Patagonia: A Founders Story And Strategy

I wanted to climb without ... all because people see the Patagonia brand as a different model. We’re not alone in our beliefs. Brands with long-term ambitions and strong values-driven cultures are inc... read more

How To Benefit From The Autonomous Vehicle Trend Starting As Soon As 2019

Wikipedia defines an autonomous vehicle (also known as a driverless car, self-driving car and robotic car) as "a vehicle that is capable of sensing its environment and navigating without human input . ... read more

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‘The Last Bet-the-Company Situation’: Q&A With Elon Musk

At one point we would make like 100 cars without the right headlamps ... It's like you just took all the highways away from L.A. or something. It sounds good on PowerPoint and it was terrible in reali... read more


Walmart Vs. Amazon: The Private Label War

slim profit model that was all but invented by Walmart. And that includes adopting strategies that help them to increase profits without increasing prices. Enter, private-label brands. Walmart has kno... read more

A Brand-New Website is Launching That Provides STD Testing Information and Resources

Its main purpose is a source of information only so any sites that are linked are not endorsed by STDTestInfo. To learn more about the STDs and access all of the STD testing online resources, visit ST... read more

5 up, 5 down: Is LeBron going to the Lakers wack, meaningless, or great?

So without further ado. As with most Millennials ... LVSL exists for one explicit purpose and that’s for all us blog boys to meet each other in person to find out how weird looking we all are. Call me ... read more

Dividend Champion Spotlight: The Coca-Cola Company

source: The Coca-Cola Company Coca-Cola moving forward will be a very lean business without a need for much CAPEX. The company's main function will be to essentially create, develop, and scale brands ... read more

The best smartwatches

Now we have a number of attractive options from tech companies and fashion brands ... will track all your exercise and a whole lot more, but the design is often best for the gym and not everyday wear. ... read more

From a 'cultural meme' to a comeback kid: How Samsung overcame its Galaxy Note 7 fiasco

It tapped into its inherent DNA of relentless innovation, crystallizing that into a bigger brand purpose encapsulated in the tagline "Do What You Can't." Bringing all its regions and ... we could not ... read more

‘Ant-Man and the Wasp’ is a Marvel marvel

Now that he has the sequel all to himself, they do. It helps to have seen the earlier film, but you’ll be able to find your way well enough without it ... But Rudd brings a unique brand of blue-eyed s... read more

5 ways to sell yourself in a job interview

"As marketers, we're selling brands ... all, be authentic." Know the company, the industry, and the person who's interviewing you. Know their style and their culture. Know their most recent news, Napi... read more



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