Teamwork and Gartner's 1st Magic Quadrant for Account-based Marketing Platforms

Gartner's 1st Magic Quadrant for Account-based Marketing Platforms is now available! I am excited to share this research with B2B marketers seeking to use account-based marketing strategies to foster ... read more

What Are Product-Based Marketing Strategies & Customer-Based Marketing Strategies?

Product-based and customer-based marketing strategies are two forms of advertising separated by their focus. The former places the focus of all promotion on the items being sold, their ... read more

Outcomes Are In: Why Outcome-Based Marketing Is So Successful

Outcome-based marketing is a discipline gaining interest among B2B and B2C marketers alike. It seeks to reset the definition of success in business marketing by beginning with the end—that is, working ... read more

Sounds fishy: Plant-based salmon filet that is high in Omega-3 and protein, but without the mercury and microplastics, is set to hit the market in 2024

Foodtech startup Platish introduced its plant-based salmon filet on Thursday that is made through 3D printing. It has Omega-3s and protein, but eliminates the mercury, hormones and microplastics. read more

How to Use Video in Your Account-Based Marketing Efforts

So what's a surefire way to target those top leads in a way that lets you measure engagement results? An account-based marketing (ABM) approach is when you create focused programs for target companies ... read more

Location Based Marketing Market Report- Recent Trends, Market Growth and Opportunities | Groupon, Groundtruth

The Location Based Marketing Market research report has incorporated the total profile of the organizations with the capacity, creation, value, income, cost, gross, gross edge, deals volume ... read more

ABM Essentials

Done correctly, ABM is a hugely effective sales and marketing strategy. In fact, 87% of marketers using account-based marketing say it delivers the highest ROI in their mix. This 2 day online ... read more

Global Plant-Based Vaccines Market Report 2021: COVID-19 Impacts, Analysis & Forecast to 2028 -

Based Vaccines Market Forecast to 2028 - COVID-19 Impact and Global Analysis" report has been added to's offering. read more

Insights on the Plant-based Protein Global Market to 2028 - Increasing Inclination Towards a Vegan Diet Presents Opportunities

Crop Type (GMO), Source Process (Organic), Application (Food and Beverages, Animal Feed, Nutritional Supplements) - Global Forecast to 2028" report has been added to's offering. read more

St. Louis-area media buying agency purchased by Columbia-based holding company

The parent company of Columbia, Missouri-based True Media is acquiring a St. Louis-area media buying agency. The acquisition, which is set to close Jan. 31, will add the 12 employees of DICOM ... read more

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