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Backtoschool: Shoppers Still Favor Store Shopping - Latest News


Mobile Self-Checkout Winning Shopper Favor

In-a-hurry consumers are getting accustomed to handling their own in-store shop and pay. Expanding Amazon Go stores have shown the future of mobile self-checkout and the following eMarketer article re... read more

Back-to-school shoppers spend $673 on average

According to the survey, about 60% of shoppers still purchase back-to-school supplies in a department store, while 46% says they’ll shop online. Only 11% of surveyed shoppers say they’d purchase back- ... read more

Pinterest Emerges as Top Back-to-School Platform for U.S. Shoppers; Blogs & Social Media Rival Traditional Formats for Purchase Influence

When asked what influences back-to-school shopping decisions most, 37 percent of shoppers cited blogs and social media ... “While families still favor the in-store shopping experience for back-to-scho... read more

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For Back-To-School Shopping, Waiting In Line At The Store Might Be Better Than Buying Online

It’s been a while since any of us here at Consumerist HQ have had to do any sort of back-to-school shopping ... in the back corner of the store. However, the calculators were not there.” In the retail... read more


Back-to-School Shoppers Expect Online to Enhance Experience

And even though back-to-school spending in-store still exceeds ... Customers Shop? Consumers who are undecided about whether they will shop online or in stores represent a significant opportunity for ... read more

Trying Before Buying Leads To Higher Online Spend, Shoppers Say

Millennials are shown to shop ... still miss being able to touch, feel, and see the product before buying. Almost half (46%) of U.S. shoppers say they like to touch and try items before they buy them, ... read more

5 Tips to Attract Back-to-School Shoppers

Back-to-school promotions are well underway at major retailers, but there is still ample ... search engines will favor the unique and relevant over the “optimized.” 2. Take advantage of merchandising ... read more

Back-to-school shoppers seen as vital

After yet another weak month, retailers are preparing to fight for their share of crucial back-to-school shopping. But they may have to keep ... indicate that many parents will forgo brands in favor o... read more

Target, Best Buy's in-house creative shops part of wave reshaping ad industry

Similarly, electronics retailer Best Buy also boasts an extensive, internal creative team that conceives, develops and produces its advertising from commercials to social media content and the marketi... read more

China Puts a Pretty Face on Shiseido’s Sales

This is partly thanks to what Macquarie Group Ltd. analysts call “consumption polarization”: value-seeking shoppers are still splashing out for luxury ... That’s less because Shiseido is losing favor ... read more

Outlet malls a big hit for back-to-school shoppers

“I still ... court with shopping bags piled around their feet, it was clear shoppers were looking to clear their back-to-school shopping lists at the outlet. Amy Allen, manager of the outlet mall’s Su... read more



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