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Back-to-School Shoppers Expect Online to Enhance Experience

And even though back-to-school spending in-store still exceeds ... Customers Shop? Consumers who are undecided about whether they will shop online or in stores represent a significant opportunity for ... read more

Nielsen: Modern stores winning over Vietnamese shoppers

Local shoppers ... favor modern trade channels, latest Nielsen data finds. 2018 has been a year of unprecedented change in modern trade channels. Though traditional trade, including wet markets ... read more

Back to School, Back to Stores: Why School Shopping Hasn’t Gone Digital

Back to school shopping is the second biggest spending occasion, after the winter holidays. Each year, back to school and back to college shoppers spend ... so a lot of parents still opt to have this ... read more

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Deloitte Study: More than 70 percent of Consumers Plan to Shop During the Holiday Weekend; Cyber Monday to Grab the Most Spending

which is set to attract shoppers both in-store and online, and capture the most dollars spent over the weekend." Sides added, "The signs are in retailers' favor heading into the weekend, with traffic ... read more


Pinterest Emerges as Top Back-to-School Platform for U.S. Shoppers; Blogs & Social Media Rival Traditional Formats for Purchase Influence

When asked what influences back-to-school shopping decisions most, 37 percent of shoppers cited blogs and social media ... “While families still favor the in-store shopping experience for back-to-scho... read more

This Is How Millennials Will Shop This Holiday Season

And once again this year, they’re teeing up to be the season’s biggest shoppers ... In-store still matters. We’ve talked a lot about the online experience and marketing via digital channels, but mille... read more

For mall stores, back-to-school shopping can't come soon enough

"People still ... back-to-school shopping, the winter holidays find parents often prefer to shop without their children. The NRF's 2016 holiday shopping survey reflected that, with online shopping out... read more

Back to School: Retail, Restaurants, and More

But the key is that 61 percent of back to school shopping is planned to take place in-store. The opportunity for retailers? $5.5B is still up for grabs ... marketing and targeting both diners and shop... read more

Criteo Survey of U.S. Shoppers Shows Critical Importance of the Omnishopper Experience in a Changing Retail Landscape

"For both holiday and everyday purchases, shoppers rely on digital channels for convenience but still crave in-store experiences ... an ecosystem that favors neutrality, transparency and ... read more

Back-to-school shoppers seen as vital

After yet another weak month, retailers are preparing to fight for their share of crucial back-to-school shopping. But they may have to keep ... indicate that many parents will forgo brands in favor o... read more

5 Tips to Attract Back-to-School Shoppers

Back-to-school promotions are well underway at major retailers, but there is still ample ... search engines will favor the unique and relevant over the “optimized.” 2. Take advantage of merchandising ... read more

Confident Back-To-School Shoppers Still Look for Best Values, Synchrony Financial Study Finds

--(BUSINESS WIRE)--Parents shopping for back-to-school clothing and supplies for their children are confident about their finances, but still very cost-conscious ... and stocking up on supplies in-sto... read more



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