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5 Technologies that Will Impact Marketing Automation

To share story ideas or interesting ... for the right outcomes. Neither B2B nor B2C marketers can afford to ignore the importance of social media in their customer journeys. While automating social ... read more

Masters of Marketing: 64 Brilliant Chief Marketers Each Share Their Best Advice

B2B Content Marketing ... correct world where you're always guaranteed to upset someone, which can hold you back from developing great creative work. I also think that approval by committee is the ... read more

What to Watch: Retail’s FashTech Providers

Big show, bigger ideas ... personalized customer marketing plan. The Relationship Marketing Hub is comprised of three main solutions: insight, engagement and the optimization bot. It collects customer ... read more

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Focus on B2B or B2C? Program for senior executives or hands-on marketing operations managers ... Thing to Sustained Organizational Change. Aside from guaranteed laughs, Tom will help make the ideas ... read more


Summit Wrap-Up Report: 7 Takeaways to Improve your Email Marketing in 2010

SUMMARY: Following MarketingSherpa ... Marketing Summit wrapped up last Friday, it was on track to be one of the most memorable. Several of the more than 600 marketers, speakers and exhibitors in ... read more

The Complete Guide to PPC for Startup Marketing

Stop smirking, I’m aware this is obvious, but a major reason why companies fail with PPC is because they don’t take the time to learn how to properly create, manage, and optimize paid search campaigns ... read more

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Along with driving massive engagement, GIFs help you explain difficult ideas ... Snapchat a prime marketing opportunity. You can invite your audience into your world and even get a peek into theirs. ... read more

Ecommerce Site Owners’ Guide to Holiday Sales

Ultimately, all your sales, marketing ... not for the winter, but for Hallowe’en. On nearly every product page, on the homepage, and on search pages, Hershey’s provides a clear, prominent banner that ... read more

The Salonen-Gehry Axis

The musicians' requirements and collective personality helped inspire ... and unconventional ideas. From its start in 1920, the Hollywood Bowl became the people's concert site, a venue that could help ... read more

2013 CES & Games Summit, Golden Globes, Sundance Festival, MIDEM, are event highlights in January

Just back from a vigorous lobbying effort on behalf of the Internet during the 2012 election campaign ... general public because of its B2B orientation. It is held bi-annually and will be held January ... read more

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

May 28, 2015: Here in the Greater Boston area, we’ve finally shaken off a bitter winter and look forward ... the strategic paths chosen but to inspire excellence in execution as well. Here are over 40 ... read more



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