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B2b Winter Marketing Campaign Ideas Guaranteed To Inspire - Latest News


Weight Watchers International (WTW) James R. Chambers on Q4 2015 Results - Earnings Call Transcript

Second, we'll assess our winter season which started with the launch of our ... In addition, in Q4 we incurred added expenses in preparation for the Q4 program launch and marketing campaigns. These it... read more

Not Even People on Your Blogroll Would Buy Your Book

And the big blog-to-book deals — such as those of Stephanie Klein (Greek Tragedy), Gawker Media alum Ana Marie Cox (Wonkette) and Jessica Cutler (Washingtonienne) — are almost guaranteed to ... for pu... read more

If Kanye West can be Creative Director, does it mean anybody can?

Guaranteed. It doesn’t mean that this particular person is incompetent or ill-equipped, it just mean that every agency has a a particular style, culture and spectrum of clients. A small regional B2B a... read more

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10 Ways To Cure The Post-Holiday Email Blues

Now that we’re beyond the volume increase around Black Friday, Cyber Monday and Christmas, are you suffering from the post-holiday email blues ... I hope these ideas and examples for targeting subscri... read more


Serve thy consumers, not thy investors

Great new ideas are getting funding; but again, clearly-washed-out-ideas are also getting additional funding. Is the 'funding winter' over or not ... No Worries” campaign, breaking down attitudinal ba... read more

Four Ways to Grow Your Email List

A customer in the process of making a purchase is a prime candidate for your online campaigns. "Tell them they will be notified ... you can offer tips on preparing garden beds in the spring and winter ... read more

Influencing with ad copy: how to truly drive action

News broadcasts have peddled fear-based marketing for years. An insider rallying cry ... the call to action and the display URL, too. Influencing with ad copy is one of our strongest tools in the paid ... read more

Equinox’s New Ad Campaign Challenges and Bends Social Norms

A male cheerleader in Equinox’s 2016 “Commit to Something” campaign. (Photo: Steven Klein for Equinox/W&K New York) Luxury gym chain Equinox just unveiled a new campaign to inspire you to ... step up, ... read more

Film Review: ‘Suicide Squad’

Rather than bringing levity and irreverence to the increasingly unpleasant comic-book sphere, as its psychedelic acid-twisted marketing campaign suggests ... The Joker exists only to inspire his deran... read more

Inside the projects up for Auburn's $10M grant

Several projects were part of Auburn's winning proposal in the state's $10 million Downtown Revitalization Initiative competition this summer. Now, as a local committee decides how it will spend that ... read more

'The Basics' May Be Enough To Make You Great

At the right temperature, warm in the winter ... remarkable ideas to grow their business. As one client put it, “Idea Sandbox turns brains into idea machines.” Prior to launching Idea Sandbox in 2005, ... read more

The Essential 2015 Holiday Checklist For Online Retailers

For gift recipients, consider including post-holiday marketing offers with every shipment and highlighting your no-hassle return policy through the winter. For gift givers, think about referral progra... read more



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