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Are Fashion Brands Pivoting To Focus On Cosmetics Over Fragrance - Latest News


Are Fashion Brands Pivoting to Focus on Cosmetics Over Fragrance?

Breaking into the beauty category isn't what it once was for designer labels. With the rise of social media, consumers are finding, purchasing and promoting makeup lines in an entirely new way. Brand ... read more

Perfume Used To Be A Man's World — But These Women Are Turning The Tide

To become a perfumer, she first got a degree in chemistry, and then prepared for her entrance exams for ISIPCA, a school in Versailles, France for post-graduate studies in perfume and cosmetics ... le... read more

How Skincare Brands are Selling Science

She identified six she wanted to avoid, including essentialca oils and fragrance ... in over-the-counter products lack extensive scientific research to support their claims. The result is a boon for b... read more

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Shoppers Stop to focus on beauty to drive growth

The margins for private labels in fashion hover around 50 per cent and play a big role in boosting profitablity. “Shoppers Stop retails over 400 brands across categories - apparel, cosmetics, fragranc... read more


5 Best Practices for Fashion Retailers on Facebook

Should they focus on entertainment and ... two spot (in terms of Facebook Likes) among beauty brands on Facebook. Oscar de la Renta also employed a cross-channel strategy to build buzz around its firs... read more

Bloggers and digital influencers are reshaping the fashion and beauty landscape

It's not only beauty ... influencers anywhere from the mid to high-five figures for one-off projects, which could be a weeklong engagement over an event such as fashion week. "If you do 10 of those a ... read more

The Blogger Will See You Now

While the brands are reluctant to admit it, their actions speak volumes. Take Coty Inc., the fragrance ... to focus on digital, and Smashbox walked away from traditional print media altogether two-and ... read more

Sequential Brands Group, Inc. (SQBG) CEO Karen Murray on Q2 2018 Results - Earnings Call Transcript

Turning to our fashion division. We're very excited to have in place our new President of Fashion, Karen Castellano. Karen has over 30 years of fashion experience and worked with well-known brands ... ... read more

Why building a business that’s dependent on Facebook is ‘crazy’

On the latest episode of Recode Media with Peter Kafka, Digiday President and Editor in Chief Brian Morrissey talks about how the digital media and marketing business is pivoting ... focus on are thos... read more

Web design case study: Why Beauty Bay decided to break the rules

“Beauty Bay originated as an online business selling fragrances – and the brand reflected this. Over the years, the business and the ... just within the cosmetics sector but in the main fast-fashion w... read more

Beauty Bay, leading European online beauty retailer, has branding makeover

“Beauty Bay originated as an online business selling fragrances – and the brand reflected this. Over the years, the business and the ... just within the cosmetics sector but in the main fast-fashion w... read more

Ulta Salon, Cosmetics & Fragrance's (ULTA) CEO Mary Dillon on Q4 2016 Results - Earnings Call Transcript

I would now like to turn the conference over to your host Laurel Lefebvre ... stores and also executed update to the Ulta Beauty collection, fragrance area and nail fixtures. We added 69 new brands to ... read more



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