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Apple MacBook Pro Preview and a Value Proposition for Buying It

Apple’s announcement of the Intel-based MacBook Pro at last week’s Macworld Expo surprised many pundits. Popular wisdom (if you can call it that) on the Apple rumor sites was that the lower-priced iBo... read more

The iPad Pro is the most accessible computer Apple has ever built

Its longevity speaks to Apple’s hardware prowess—design-wise, today’s MacBook Pros are direct descendants—and the Mac’s value proposition ... about iOS on the iPad Pro. It’s likely Apple is going to p... read more

Apple to hold special 'Back to the Mac' event on October 20th

This appears to suggest that Apple may provide the first preview ... to up the value proposition on those models through modest enhancements such as processor and graphics speed bumps. For example, bo... read more

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Surface Pro first-impressions review

My experience with the operating system was brief -- the Consumer Preview on an 11.6-inch Samsung ... Touch Keyboard is more recessed and my preference. Value proposition. RT comes with Office 2013 Ho... read more


Review : Apple 13-inch MacBook Pro (Early 2015)

Although the new darling of the Apple MacBook line up is the all-new MacBook, Apple has given its popular 13-inch MacBook Pro with Retina display a solid refresh. While the stunning new MacBook caters ... read more

NVIDIA Q1 2011 Earnings Call Transcript

We began shipments of the new GeForce 320M integrated chips at the Apple for the latest 13-inch MacBook Pro. The 320M delivers ... and they tend to be much more value conscious. I mean they will go ou... read more

I switched from a MacBook Pro to a Chromebook Pixel 2. Here’s what happened…

The 2015 Chromebook Pixel is a more appealing proposition as it boasts a ... go – ‘it’s nice but not very good value for money.’ I wanted to go further than that, so I decided to swap my MacBook Pro f... read more

Apple's storage pricing oddities

A big contributor to Apple's margins is what they charge for larger storage capacities. Take the new 11" iPad Pro, a model I'm thinking of buying for myself ... come out to fully judge Apple's storage ... read more

WTF Is Apple Thinking With the New MacBook Pro and Touch Bar?

The value proposition ... MacBook Pro with a thin little Touch Bar replacing critical function keys that requires dongles to connect to anything? Hmmm. I’m sure Apple will sell plenty of these compute... read more

The misguided attempts to take down the iPad Pro

As people change how they work, offering advice on what to buy ... like a MacBook Pro or Surface Book. That the iPad Pro couldn't do simple things made the value proposition seem off. Apple ... read more

MacBook Air review: Out with the old and in with the new, for better or worse

The DCI-P3 color gamut is reserved for MacBook Pro displays and iMacs. Those wide, silver, 2010-era bezels around the display have shrunk buy half and are now black ... Jason Cross/IDG Isn’t it odd th... read more

iPad Pro Review (2018): Am I wrong, or is Apple?

Though the starting price might be relatively low, compared to the Mac range the iPad Pro now feels like it’s a part of, start checking off the options and you can soon start to dwarf even a full MacB... read more



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