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Apple MacBook Pro Preview and a Value Proposition for Buying It

Apple’s announcement of the Intel-based MacBook Pro at last week’s Macworld Expo surprised many pundits. Popular wisdom (if you can call it that) on the Apple rumor sites was that the lower-priced ... read more

Deep-dive review: New 13-in. MacBook Pro brings Force Touch to the trackpad

MacBook Pro, I was quickly won ... support for the Apple app and hardware ecosystem -- including integration with other Apple products via support for Continuity and Handoff-- the value proposition ... read more

The iPad Pro is the most accessible computer Apple has ever built

Its longevity speaks to Apple’s hardware prowess—design-wise, today’s MacBook Pros are direct descendants—and the Mac’s value proposition ... about iOS on the iPad Pro. It’s likely Apple is going to ... read more

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Apple to hold special 'Back to the Mac' event on October 20th

This appears to suggest that Apple may provide the first preview ... to up the value proposition on those models through modest enhancements such as processor and graphics speed bumps. For example, ... read more


Network World’s 20 Best Products of 2015

With cable costs now exorbitantly high, the value proposition provided by the Apple TV is now more attractive ... trackpad instead of a touchscreen. The MacBook’s retina screen is smaller than an iPad ... read more

I switched from a MacBook Pro to a Chromebook Pixel 2. Here’s what happened…

The 2015 Chromebook Pixel is a more appealing proposition as it boasts a ... go – ‘it’s nice but not very good value for money.’ I wanted to go further than that, so I decided to swap my MacBook Pro ... read more

MacBook Pro with Touch Bar (13-inch, mid-2018) review

Some rivals exceeded that even before last year’s models came along, so the 13-inch MacBook Pro loses out on sharpness, but the P3 wide color gamut of Apple’s panel is an attractive proposition ... ... read more

Apple Revamps MacBook Lineup Ahead of Back-to-School Shopping Season

The company announced today that it is refreshing its MacBook Air and MacBook Pro offerings ... the 12-inch MacBook's value proposition was getting a little questionable. It cost even more than the ... read more

WTF Is Apple Thinking With the New MacBook Pro and Touch Bar?

The value proposition ... MacBook Pro with a thin little Touch Bar replacing critical function keys that requires dongles to connect to anything? Hmmm. I’m sure Apple will sell plenty of these ... read more

Apple’s Price Cut On Macs Shows What’s Going Wrong at the Company

The price cut reveals that consumers won't rush to buy the latest greatest Apple product just because Apple made it. The price-value tradeoff has to be reasonable. And in the case of the MacBook Pro . ... read more

The MacBook Air was revolutionary. Here’s what we want from its replacement

The 12-inch MacBook earns its fair share of the criticism from time to time. Still, taking a look around our offices, you’ll see wide variety of MacBooks on quite a few desks. While we know Apple ... ... read more

Review: Apple's all-new 12" MacBook with Retina display

The future does indeed look bright, though the initial cost and compromises made in building the new MacBook should keep most people from buying in ... makes it a tough sell. Apple has done some ... read more



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