Advertising

Media mogul Byron Allen is suing McDonald's for $10 billion, claiming it overlooks Black-owned media for its advertising

Byron Allen said the fast food chain spends only a fraction of its $1.6 billion annual advertising budget on media outlets owned by African Americans. read more

Aussie start-up taking advertising into video games banks funding

Livewire has signed up the likes of Uber Eats and Warner Music to its video game advertising tech services, it has banked VC backing to expand globally. read more

ACCC goes hard on greenwashing advertising

Competition watchdog the ACCC is cracking down on greenwashing, unsubstantiated claims of environmental sustainability. The Australian Competition and Consumer Commission says it is hearing growing ... read more

Surrogate Advertising in Gaming Industry is Alarming

Surrogate advertisements are potentially dangerous, as they can highly influence technologically savvy youth. The State and society should be concerned about these developments and ban these ... read more

The US$300b Google-Meta advertising duopoly is under attack

For the past decade, there were two more or less universally acknowledged truths about digital advertising. First, the rapidly growing industry was largely impervious to the business cycle. Read more ... read more

Best friend duo spearhead advertising on two wheels

Before lockdown, Jon Berkowitz, 28, and Elan Band, 29, started their business by signing up delivery drivers outside fast-food outlets with clipboards and landed their first campaign with just four ... read more

What Amazon's strong 'Thursday Night Football' debut means for its big advertising push

Facing a big test of whether it can recoup its big bet on the NFL, Amazon has slashed its prices for ads on "Thursday Night Football." ... read more

LED advertising screens to be built either side of Redbridge Flyover

The applicant states: "There is a general move in commercial advertising to replace ‘traditional’ poster advertising with LED displays. "LED displays with Static illumination ... read more

Advertising: ‘Mortgage prisoner’ on brink of homelessness

This is paid for content on behalf of Harcus Parker, and does not necessarily reflect the views of the Yorkshire Post. read more

Maagh Advertising to come up with an IPO

The agency is in expansion mode and for this purpose, it is coming up with an Initial Public Offer (IPO) of 15,20,000 equity shares at the price of Rs 60 per equity share| Marketing News ... read more

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