Publicis predicts further growth from digital advertising

Publicis Groupe , the world's third-largest advertising company, expects organic net revenue growth of 3-5% this year, it said on Thursday after client spending on digital marketing helped it to beat ... read more

Lamar Advertising: The Signs Are Positive

Billboards -- Large-format advertising structures located on major highways, expressways, and primary arteries, visible to commuters and long distance travelers. This includes over 4,200 digital ... read more

AOC and three other Dems paid Chinese foreign agent newspaper thousands in 2022 advertising

Alexandria Ocasio-Cortez and at least three other House Democrats' campaigns paid thousands in advertising costs to a Chinese newspaper classified by the Justice Department as a foreign agent. It ... read more

Internet Advertising Market: Share Growth 2023 Extensive Research by Trend Analysis and Sales Evaluation Till 2027

Global Internet Advertising Market Report (124 Pages) provides exclusive vital statistics, data, information, trends and competitive landscape details in this niche sector. One can find in-depth ... read more

How animation is the future of marketing and advertising

So far, animated children’s movies and cartoons use amusement and imagination to capture the viewers’ attention. Now, marketing strategies can also do the same to engage adult audiences and consumers. read more

Is branded content still the future of advertising?

Observatory’s Linda Knight discusses why people won’t tolerate annoying ads, and how a content-led approach can help brands resonate in popular culture ... read more

The advertising industry in India to grow by 15.07% by the end of 2024, says Dentsu India Digital Report

The report covers spends and insights across sectors. According to the report, the Indian advertising industry grew at 18.1% over 2021 and is expected to witness a compounded growth of 15.07% by the ... read more

Exclusive-European telecoms' advertising venture set for EU approval -sources

Deutsche Telekom, Orange, Telefonica and Vodafone's plan to take on Big Tech with their own advertising joint venture is set to win unconditional EU antitrust approval, people familiar with the matter ... read more

51% of digital advertising businesses aren’t measuring their carbon emissions

A report by IAB Europe found marketers agree that measurement is the key to reducing digital’s carbon footprint – but they are lagging on action. read more

Exclusive-Big Telecoms advertising venture set to win EU antitrust nod - sources

Deutsche Telekom, Orange, Telefonica and Vodafone's plan to set up an advertising joint venture to compete with Big Tech is set to win unconditional EU antitrust approval, people familiar with the ... read more

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