Digital Advertising: The Evolution and Revolution

Making digital ads is a science and an art that has evolved over the ages, since the first AT&T ad launched in 1994. read more

What To Consider Before Advertising On Facebook Today

Advertising on social media can be an extremely effective way to get your business in front of potential customers. Despite the recent popularity of TikTok, you might be surprised to discover that ... read more

Birth control advertising is on the rise, and it has a complicated history

These ads have been airing during college sports games and primetime series and are part of a nationwide uptick in birth control advertising — a reaction, it seems, to the overturning of Roe v. Wade ... read more

Free advertising

CONTRARY to popular belief, the Permanent Court of Arbitration (PCA) in The Hague did not sit in judgment in the arbitration caseof Philippines vs China. This is because the ruling was made by the ... read more

More than 70,000 websites, including Amazon and, are sharing your data with Elon Musk's Twitter through an advertising tool, report reveals

The data sharing is possible through a tool called Twitter Pixel that advertisers embed on their website to collect data on visitors - but this data is being funneled back to Twitter. read more

Social Advertising & Social Media Market Size, Trends, Share, Growth Status, and Forecast 2028 with Top Countries Data

"Social Advertising and Social Media Market" Insights 2022 - By Applications (Social Media Platforms, Websites), By Types (Social Advertising, Social Media Marketing), By Segmentation analysis, ... read more

Should businesses pause advertising on Twitter?

Our San Diego Econometer panel considers recent changes at Twitter as Elon Musk took over as CEO. Some advertisers are staying away for now. read more

How 3 Proposed US Data Initiatives Could Transform Advertising

The proposed CTDA and ADPPA laws and changes to mobile ad practices would force companies to adopt new practices and tech to act on consumer identity. read more

Derail car advertising

Stop advertising cars on public transport, say climate groups. Public transport bodies need to implement policies to clean up their ad space and stop pervasive private car advertising pushing people ... read more

Reed Smith: World Cup advertising – planning an ambush

By Nick Breen (partner) and Mikaela Belcher (associate) at Reed Smith. FIFA has reported that the World Cup 2022 group stages have attracted record-breaking TV audiences in multiple markets around the ... read more

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