Advertising

Gap has quietly dissolved its advertising business. It shows the challenges companies have competing for the $45 billion retail media industry.

Gap is shifting resources from its once-promising retail ad business to focus on supply chain and custom apparel programs. read more

The best channel choices for successful advertising campaigns

Digital platforms that allow users to rapidly skip or scroll through content may be a preferred way of consuming information for the time-poor masses, and a gateway to millions of eyeballs, but for ... read more

What this new age of anxiety means for media and advertising

Research by The British Journal of Psychiatry shows anxiety has trebled among young people over the past 20 years. Brands can play a role in lifting a nation’s spirits. Rachel D’Cunha, Strategy ... read more

WeAre8 - Attention metrics behind social media advertising

Purpose-driven social media app WeAre8 has unveiled results of a new three-month study exploring the attention metrics behind social media advertising. Eyes Wide Open also provides preliminary ... read more

Twitter bots advertising guns to users tweet using trigger terms

Elon Musk’s Twitter takeover promised to end internet bots, however, some users are facing a flood of unsolicited replies pushing guns. NBC’s Gadi Schwartz has more on the alarming tweets and the ... read more

Global Advertising Agencies Market 2023: Sector to Reach $463.83 Billion by 2027 at a CAGR of 4.3%

This report provides strategists, marketers and senior management with the critical information they need to assess the market.The global advertising agencies market will grow from $372.55 billion in ... read more

AANA RESET 2023 - Customers expect advertising to be a force for good

"They expect brands to deliver a zero net carbon future by 2050. "That responsibility of expectation is a great opportunity for us all. It is an opportunity to stand up, to be a force for good and ... read more

Instagram introduces new advertising tools, here’s what they do

People come to Instagram to discover new brands, products or upcoming events. Today, we’re introducing two new ad products that give businesses more ways to get discovered and form meaningful ... read more

Michelle Yeoh’s Oscar Win Triggers Argument Among Malaysian Advertising Firms

The claim that Naga DBB started the ‘Malaysia Truly Asia’ campaign opened a can of worms dating all the way back to 1999. read more

Advertising agency launches academy

An advertising agency, Insight Publicis has launched a selective creative academy aimed at closing the growing gap created by a lack of experienced and creative manpower in the marketing communication ... read more