Account-based

What is Account-Based Marketing? How will it help your Financial Institution?

Inbound marketing casts a much wider net than account-based efforts. This is intentional. Inbound is about driving lots of leads, of which only a few will become customers. ABM narrows the focus ... read more

Account-Based Marketing for Law Firms

Account-based marketing is a strategy that directs marketing resources in order to engage with a specific set of target accounts. A growing number of law firms and B2B-focused industries are ... read more

Account-Based Data Software Market Expectations & Growth Trends Highlighted from 2022-2032

The Global Account Based Data Software Market was valued at US$ 13 Bn in 2021 and is expected to reach US$ 14.1 Bn by 2032, finds Future Market Insights (FMI) in a recent market survey. As per the ... read more

Account Based Marketing Software Market with Tremendous growth by 2029 Jabmo, Engagio Inc., D&B Hoover

New Jersey, United States, Sept. 12, 2022 /DigitalJournal/ Account-Based Marketing (ABM) software moves marketing and sales departments away from general branding and lead generation strategies by ... read more

RollWorks Named Most Implementable in Account-Based Advertising and Cross-Channel Advertising in G2's Fall Grid Report

User reviews spotlight account-based marketing leader's implementation, high performance, and easy set up SAN FRANCISCO, Sept. 22, 2022 /PRNewswire/ -- Account-based marketing platform RollWorks ... read more

How Profitable Is Shopify Exactly After Accounting for Stock-Based Compensation?

Shopify was getting to robust free-cash-flow profitability in 2020 and 2021, but now that's reversing. The company is spending to fuel its expansion, and it's also doling out a significant amount of ... read more

PayPal boots accounts based on its beliefs: PR pros on the impact to its brand reputation

PayPal is cutting ties with users and organizations with socio-political beliefs that don’t align with its values. While some experts see the approach as a shrewd strategy, others say it could harm ... read more

RollWorks Named Most Implementable in Account-Based Advertising and Cross-Channel Advertising in G2's Fall Grid Report

RollWorks received 29 new awards, including 15 leader awards; it ranked #1 in two reports and in the top 5 in 41 reports The company announced that in the G2 Fall 2022 Grid Report, out today, ... read more

Swiss-Based Fund AOG Poured Cash Into Joint Accounts With African Politicians

In the 1990s, executives at an obscure energy company bribed Nigerian officials to obtain spectacularly profitable oil mining licenses. Now, the Suisse Secrets project reveals that the company’s ... read more