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Will ‘IHOb’ Publicity Stunt Expand IHOP Visits Beyond Breakfast?

Burger King got into the act, as QSRs joined the social media frenzy over ‘IHOb’ While it’s all fun, can the social media effort translate to actual visits for IHOP and generate interest beyond breakfast ... the IHOb stunt is a great campaign ... read more

10 Things To Know About Online-To-Offline Marketing This Week

2. Will ‘IHOb’ Publicity Stunt Expand IHOP Visits Beyond Breakfast? “Let’s be truthful, the general public wasn’t talking about IHOP, but now they are,” says ShopAdvisor’s Bill McLaughlin. “It’s interesting that they are still revealing ... read more


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