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Will ‘IHOb’ Publicity Stunt Expand IHOP Visits Beyond Breakfast?

Burger King got into the act, as QSRs joined the social media frenzy over ‘IHOb’ While it’s all fun, can the social media effort translate to actual visits for IHOP and generate interest beyond ... read more

IHOb – Marketing Stunt or Marketing Genius?

One of the most common answers was International House of Breakfast ... is not a marketing stunt or marketing materials, it is the essence of who your business is. While yes, IHOP will not actually be ... read more

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10 Things To Know About Online-To-Offline Marketing This Week

2. Will ‘IHOb’ Publicity Stunt Expand IHOP Visits Beyond Breakfast? “Let’s be truthful, the general public wasn’t talking about IHOP, but now they are,” says ShopAdvisor’s Bill McLaughlin. “It’s ... read more



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