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Why Your Agency Needs A Chief Product Officer - Latest News

Why a Chief Growth Officer Won’t Fix Your Agency’s High CMO Turnover Rates

It’s no surprise then that Forrester predicts CMOs will be replaced by chief growth officers ... need to get buy-in from other departments to drive growth,” with the top three departments they need bu... read more

What the Hell Is a Chief Product Officer Anyway?

"Advertising is a product ... need what they buy from agencies to work well, work quickly, and provide great value for money. Even if it was written quite some time ago, it's a modern mantra. That's w... read more

10 lessons from Marketo’s growth to a multi-billion-dollar exit

But it was clear then that they had a special idea and the unique capability to build a breakthrough product ... Hire a chief people officer (CPO) ASAP Your company needs a leader of “all ... read more

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'Big agencies with a lot of overhead are not going to work': The CMO of Bank of America explains how ad agencies are going to have to change

And agencies must reinvent themselves to meet these changing needs, says Bank of America's chief marketing officer Meredith ... of understanding what products and solutions we have. Dua: How do you de... read more

Q&A: Poor vision as the world's largest unaddressed disability

Glasses change lives for billions of people affected by the disability that is poor vision,” said Jayanth Bhuvaraghan, chief mission officer of ... headlines in your inbox every day. Thanks for subscr... read more

Music Marketing Agency Moon Jelly Announces Official Launch at ADE 2018

Moon Jelly is a new creative marketing agency that equips artists with all the tools they will ever need to execute ... more tickets sold to your show, and even more followers on your social accounts, ... read more

Updating your C-suite: Here’s why you need a chief customer officer

But there’s a way to keep your customer top of mind no matter what: Make an addition to your C-Suite by empowering a chief customer officer. It’s a move ... Seeing is believing, which is why the CCO w... read more

Does Your Agency Need a Chief Privacy Officer?

So should agencies be taking Mr. Wren's observations seriously and hiring a chief privacy officer? Probably not right now. That was the consensus after I spoke to a number of players close to the issu... read more

The Secret to Your Next Great Ski Vacation Might Be … Club Med

chief marketing officer of Ski.com, the largest ski-focused travel agency. “There aren’t many options out there, and people really do want a one-stop shop.” Mufraggi says that ski resorts aren’t his o... read more

'We needed to re-educate the market on Hulu': The video streaming provider's CMO explains why it needed a refresh

Why that prominence to ... t think that's going to negate the need for really strong external partners. Dua: Okay well, wrapping up. What do you think is the most powerful tool in your arsenal as a ch... read more

Non-QM, Digital, Tech Products; MSA Compliance Webinar; Vendors Raising Money

Non-QM and Jumbo products are critical in today’s lending environment. But you need non-agency products that fit ... like Informative Research,” said Joe Dahleen, EVP and Chief Strategy Officer at Mor... read more

The Cybersecurity 202: The U.S. needs a law that requires companies to disclose data breaches quickly, cybersecurity experts say

Chris Wysopal, chief technology officer at the cybersecurity ... That’s why tomorrow, we’re launching Power Up by Jacqueline Alemany. It's a new newsletter from The Washington Post that will land in y... read more

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