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Why Your Agency Needs A Chief Product Officer - Latest News


What the Hell Is a Chief Product Officer Anyway?

"Advertising is a product ... need what they buy from agencies to work well, work quickly, and provide great value for money. Even if it was written quite some time ago, it's a modern mantra. That's w... read more

Video: Why Southwest Airlines Needs a Super-Fast Website

In this video, Chief Revenue Officer Andrew Watterson explains some of the ways ... “The real reason behind that is we sell a bundled product. We do not nickel-and-dime you and try to make our money o... read more

GroupM’s Susan Schiekofer: Instagram has a ‘huge growth trajectory’

Susan Schiekofer, chief digital investment officer at GroupM, runs digital investments at the world’s largest media agency where ... you’re going to find your way there. Our clients don’t want to mone... read more

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The future of food: Scientists have found a fast and cheap way to edit your edibles’ DNA

With the advent of gene editing, the pace of those crop improvements is accelerating, said Dan Voytas, Calyxt’s chief science officer ... to change your mind about genetically modified foods We’re hav... read more


Next Agency to Host GSA Centers of Excellence Will Be Announced by October, Departing TTS Director Says

The vision was going to three agencies at the same time and I was saying, “I’m not your gal, then. I can’t do that.” I think you have to start with the right agency to start ... [Stephen] Censky, [Chi... read more

Heavy Metals in Baby Food: What You Need to Know

While those results are worrisome, parents who have been feeding these foods to their children don’t need to panic, says James Dickerson, Ph.D., chief scientific officer at ... ve been feeding your ch... read more

Does Your Agency Need a Chief Privacy Officer?

So should agencies be taking Mr. Wren's observations seriously and hiring a chief privacy officer? Probably not right now. That was the consensus after I spoke to a number of players close to the issu... read more

Why every company needs a chief evangelist

Theo Priestley is VP and chief evangelist at Software ... That message feeds back into the product roadmap, allowing for consistent improvement and adaptation to market needs. It you can’t draw your c... read more

Teens hooked by vaping: FDA weighing a ban on flavored e-cigarette liquids

Some of the health groups that sued the Food and Drug Administration for delaying regulation of vape products by four years charged last week that the agency let several ... Ashley Gould, Juul's chief ... read more

Bill Nelson wasn't making things up when he said Russians hacked Florida election systems

A Top Secret National Security Agency document leaked last ... company but it described some of its products, making clear which company was being referenced, the Intercept reported. VR Systems Chief ... read more

Cementos Argos S.A. ADR (CMTOY) CEO Juan Esteban Calle on Q2 2018 Results - Earnings Call Transcript

Cementos Argos S.A. ADR (OTCPK:CMTOY) Q2 2018 Earnings Conference Call August 14, 2018 9:00 AM ET Executives Manuela Ramirez - Investor Relations Juan Esteban Calle - Chief ... why gross it hasn't imp... read more

The pivot to paid heralds the rise of the chief customer officer at publishers

That’s why the role of chief customer officer is becoming increasingly ... The ideal CCO candidate needs a broad range of skills to drive value from marketing, product, data, distribution, customer re... read more



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