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Why Your Agency Needs A Chief Product Officer - Latest News


What the Hell Is a Chief Product Officer Anyway?

"Advertising is a product ... need what they buy from agencies to work well, work quickly, and provide great value for money. Even if it was written quite some time ago, it's a modern mantra. That's w... read more

Embrace Your Inner Bezos: 3 Radically Different Ways to Tackle Entrepreneurship in 2019

Have you conducted adequate market analysis & research to validate the need? Do you have an understanding of a marketing strategy and what is required to build the reputation of your product/service . ... read more

Why You Need a Chief Digital Officer to Drive Digital Banking Success

with its own Chief Digital Officer (CDO). Your CDO should have a strong grasp of consumers’ needs, preferences and expectations, and they need the ability to design financial products that meet them. ... read more

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How To Succeed On Upwork As A Beginner In 2019

After I sold my business in 2016, I became a chief ... why they are looking for a freelancer and if they have tried solving the problem they're looking for help with in the past. Then, based on what t... read more


Ikea Still Sells a Hemnes Dresser Linked to a Child's Death

The concerns highlighted by DeLong are shared by James Dickerson, Ph.D., CR’s chief scientific officer ... that a product needs to be recalled, says Elliot Kaye, commissioner of the Consumer Product S... read more

Operation Cobra: The untold story of how a CIA officer trained a network of agents who found the Soviet missiles in Cuba

The canoe had been the idea of Tom Hewitt, the agents’ case officer in the CIA’s huge Miami station, where he waited for word of the mission. Agency rules ... “That’s why it took so long to come out.” ... read more

Investors bet nearly $1 billion on startups that want to defeat aging, but there's a key challenge ahead

In and of itself, growing old is not an illness in need of treatment ... Elizabeth Jeffords, Alkahest's chief commercial and strategy officer, told Business Insider that while the company initially co... read more

Does Your Agency Need a Chief Privacy Officer?

So should agencies be taking Mr. Wren's observations seriously and hiring a chief privacy officer? Probably not right now. That was the consensus after I spoke to a number of players close to the issu... read more

Marketing strategies for maximum insurance agency visibility

Although marketing and sales are linked, and both are used to increase an agency’s revenue, marketing is more about helping prospects find you. It also offers the opportunity to let your current clien... read more

Does Your Bank Need A Chief Ethics Officer?

I’m going to need your help ... de facto Chief Ethics Officer? Just as there is a risk/reward tradeoff that influences an individual’s behavior, there is a risk/reward tradeoff at the organizational l... read more



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