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Why Digital Marketers Should Be More Like Personal Shoppers
As a Christmas present a few years ago, my wife set up an appointment for me with a personal shopper. The clothes he picked were great, but the personalized experience kept me coming back after that first meeting. I'd been shopping at the same department ... read more
7 costly social media marketing mistakes
As a result, they jump into social media and wind up with a marketing mess. The best way to avoid these fiascos is to be aware of the digital don’ts—before ... other marketing efforts. That’s why social media should be planned as both a separate ... read more
Ready, Set, Convert – 7 Digital Marketing Strategies for 2018
This is why you need to improve upon your strategies in 2018 to get your business ahead of the tough competition. That being said, I want to show you some of the proven digital marketing ... Companies like Amazon and eBay do this to get more sales and ... read more
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5 Marketing Trends To Pay Attention To In 2019
The more you can ... successful — but why? Simply put, everybody else had gone digital, and this company saw an opportunity to do something different. Now, I’m not advocating that businesses should try to resurrect print marketing or do something ... read more
Augmented Reality: How, Why & How To Get Ahead Of The Curve
While the game somewhat fizzled out, examples like this show business owners how valuable AR can be for the future of mobile marketing. That is why experts project the AR market value to be around $117.4 billion by 2022. Even more important, the mobile ... read more
To Regain Consumers’ Trust, Marketers Need Transparent Data Practices
Driven by the promise of loyal customers and greater revenue, it didn’t take long for marketers to start using consumers’ personal data without their knowledge or consent. What’s more ... should consider implementing a digital privacy center where ... read more
The future of digital marketing in a data-privacy world
For many marketers world-wide, GDPR has been the driving force to re-evaluate how they gather data from consumers, but it is something they should ... The more data they gather, the better the recommendations they serve up for shopping and streaming. read more
How DVF Got Shoppers To Spend More By Giving Them Something Money Can't Buy
I recently sat down with Michael Crooks, senior director of relational marketing for Diane von Furstenberg (DVF), to learn about DVF’s integrated approach to conceiving experiences that make shoppers feel special. Crooks talked about why just mixing tech ... read more
How will GDPR affect PPC marketers in the US?
How does this change impact search marketers? GDPR requires EU-bound marketing to solicit freely given consent to track any personal data of those ... Let’s explore why stateside marketers should stay sharp on GDPR. Although it is technically possible ... read more
Digital Marketing Versus Social Media: What’s the Difference?
So, when we can understand and communicate with those brands on a more personal level ... It’s fun in a way that marketing usually isn’t. If your digital marketing is working like it should, you’ll be creating brand evangelists. read more