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Why Digital Marketers Should Be More Like Personal Shoppers - Latest News

Why Your Next Landing Page Should Be A Chatbot

It allows marketers to take ... Signing up for an event should be easy. Attendees usually have all the details. Plus, chatting with a bot adds more flavor to your event message and makes it feel more ... read more

5 Reasons Why Email Marketing Is More Powerful Than Social Media

In fact, email marketing is more powerful than ever before. Even with the pervasiveness of new technology, email still remains a persuasive digital marketing channel ... “newsletters feel inherently m... read more

JPMorgan Chase CMO Says You Can Kiss Traditional Marketing Goodbye

“That doesn’t even feel like an ad,” Lemkau said at a recent advertising industry event. “It’s much more ... digital and physical worlds can become so blurry that marketing attribution can be almost i... read more

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Why do digital health startups keep failing?

One hot startup of that moment, Zeo, raised more than $30 million from investors to develop a headband that tracked users’ sleep patterns and an accompanying app to serve as their personal ... should ... read more

Here's What Really Happened To Sears And How Your Business Can Avoid It

The truth is a bit more interesting and it holds lessons for every brand. So Much For Loyalty Clearly, if you were to rebuild Sears today from the ground up the company that you'd be most likely to mo... read more

Why nothing matters more than your email’s subject line

Between the massive volume of work emails, personal ... for a marketer to surprise and delight the recipient of one of their digital missives? Simple: a subject line. Subject lines are like ... read more

OK Google, What Does the Future of Marketing Look Like?

This fast-moving momentum behind voice technology is more ... You Should Know About The Rise of Voice: Why Now? Based on these latest forecasts, it seems clear that voice technology is poised to be th... read more

Shoppers Are Ready To Spend This Holiday Season; Here's How Retailers Can Pounce

Our consumer markets team at PwC conducted an annual outlook study to learn more about who is shopping and what they want. Our findings should ... price. Like most consumer groups, millennials also wa... read more

Instagram: B2B Marketing’s NEW Best Friend

In the more “traditional” world of B2B marketing, brands are getting ballsy – and by ballsy I mean creative; taking on new social media platforms, like Instagram ... Instagram should take up a top spo... read more

The Role of Marketing in Prototyping: Creating Prototypes with POP

Why limit ... 3 can be much more technical, but with some of the rapid prototyping tools out there, like POP, marketers don’t need any special skills. The development team now takes the wireframes and ... read more

Why the Future Belongs to CMO Collaborators

Most of us reek of digital entitlement, which means we don’t care why companies can ... if we don’t like it. Waiting in line is a personal affront. About half of us will walk out of a store if lines a... read more

The $50 Million Mission: Personalizing Digital Sales in Banking

This is why ... may like to go out for drinks. Setting up customer profiles based on these characteristics can accurately predict what products these customers are likely to buy. A grocery shopping pr... read more

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