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Why Digital Marketers Should Be More Like Personal Shoppers - Latest News

Why Your Marketing Plan Should Include User-Generated Content

As consumers become increasingly immune to brand-produced content, skipping sponsored articles and blocking digital ads, marketers are turning to a more organic ... (as they should be in accordance wi... read more

3 reasons why small and medium-sized businesses should consider digital

(BPT) - In today's digital world, there's an app for that - whatever "that" may be. Devices like ... why SMBs should go digital: Consumers expect it, but you're not offering it. While 90 percent of co... read more

3 Reasons Why CMOs Should Embrace Experiential Marketing

If the same efforts aren’t already a big part of your brand’s marketing strategy, then they should ... That’s why experiential marketing works so well. Tie your brand or product to a fun experience, l... read more

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Why & How Businesses Should Pay More Attention to Gen Z Customers

60% of Gen Z shoppers ... their digital house in order to appeal to Gen Z. They understand the value of content Content is king — especially for Gen Z — and they expect that content to have value. You... read more

Rainbow Unicorns - How to make out marketers and not be influenced by them

So much available content, especially in the digital realm, appears to be free. But believe me… ‘If we’re not paying for the product, we are the product’. It’s about personal ... marketers like to abb... read more

Why Your Sales Force Could Be Facing Extinction

Just like internet shoppers, today’s B2B buyers are more ... of digital tools available to today’s sales forces. Use them. A good start is to overhaul your sales team’s use of LinkedIn, which is THE s... read more

Deep Learning and 'Hyper-Personalization' are the Future of Marketing Automation

Don’t get me wrong; I am not suggesting that you should stop personalizing your online shopping ... personal preferences, spending patterns and even micro preferences combined with external factors, l... read more

How CMOs Can Meaningfully Impact the World Beyond Their Organizations (And Why)

All of this arms them to successfully lead digital ... personal life to take care of. How can you successfully take on more and contribute to the greater good in the world where you’re super busy? Any ... read more

Why You Shouldn't Ghost at Work

Employers talk, and word can spread quickly about which candidates are unreliable, says Gabriel Shaoolian, CEO and founder of DesignRush, a digital marketing ... about why you're quitting a relatively ... read more

The Balance in Banking: Digital is Convenient but Consumers Still Want a Personal Connection

Why? With digital-only banks making ... As banking scaled and needed to become more efficient, the personal connection between consumer and banks was lost. The future of banking requires balance. Whil... read more

11 New User Expectations E-commerce Retailers Should Obsess About for Quick Conversions

No matter what, e-commerce retailers need to obsess about user expectations now more than ever before. Why ... a native shopping experience to users. Thanks to its Shoppable Post feature, users can no... read more

Which NAS unit should you buy?

The digital age has made the world a lot more convenient in ... to give them access to your personal content. The NAS unit market is incredibly diverse, so it pays to know what features you need or wa... read more

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