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Thirst for health – Plant-based waters NPD

The trend is global. While the US leads in product introductions, Brazil, Mexico, UK and Canada fall behind, with the latter introducing near half of the US. Compared to the same period five years ago, plant-based water launches have increased by 39 percent. read more

A taste of things to come – lunch! 2017 unveils its food and drink exhibitor show highlights

Rich in plant based nutrition ... MatchaNow (stand L75) is a health drink with 2.5g organic matcha, stored dry in patented cap technology. Simply twist’n’shake to release into the water, for a clean burst of energy while on-the-go. read more

Zola aims to expand the energy drink category with a product that offers hydration, natural flavors

To help consumers out from this rock and hard place, he said the brand created a line of drinks “that start with a base of sparkling coconut water that delivers hydration, and then infuse it with only plant-based ingredients such as organic green tea ... read more

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Top 10 Best Water Bottles In 2015 Reviews

Even though a basic commodity, water is a major threat to health, particularly if drank dirty ... and has an advanced NSF-certified straw filter made of a sustainable, plant-based material. This water bottle is durable. It is easy to maintain, cost ... read more

Diners Increasingly Turn To Tap Water, Survey Says

Tap water is becoming a popular drink, according to The NPD Group's new report, Beverages at Foodservice: Satisfying Our Thirst for Beverages ... In contrast, sodas were passed over due to health concerns and price. The beverages that saw the steepest ... read more

Tree-mendous: NPD boom in plant waters, with 'natural' and 'no preservatives' leading health claims

Wyers said NPD in the category is flourishing, driven primarily by innovation in the US. Top 10 health claims Wyers sees drinks across the functional beverage category increasingly positioned around inherent health and nutrition. “Plant-based waters are ... read more

Intermittent Fasting for the Vegan Athlete: Is It Right for You?

If I were to poll ten vegans about the ideal diet, I’m willing to bet at least nine of them would say “whole foods plant-based ... easier if you drink lots of water or herbal tea. People often mistake the feeling of thirst for hunger, and drinking ... read more

A thirst for beauty – two thirds of global skincare NPD in 2012 had moisturising / hydrating claims

while water activation also has appeal. The challenge for the future will be to entice consumers with exotic but meaningful stories, while avoiding tipping over into hyperbole and switching them off.” Furthermore, it appears that NPD is responding to ... read more

GNT Group Highlight Consumer Thirst for Sensory Experiences in Beverages

23 Jun 2017 --- Consumers expect more from beverages than just to quench their thirst ... supplements in waters, juices or sports drinks: added superfoods like chia or hemp seeds provide extra fiber and guarana or other plant based caffeine substitutes ... read more


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