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If You Want To Succeed, Start Seeing Problems As Opportunities

Amanda Kahlow is the founder, executive chairman and Chief Strategy Officer of 6sense, a B2B predictive intelligence engine for marketing ... together to share ideas and inspire others. She dubs herse... read more

Smash Marketing Helps SAP with "Searching for Salai" Online Campaign with Content that Grounds Podcast Fantasy

To tie the dramatic podcast back to real-world Leonardo applications, SAP engaged Smash Marketing to design and ... the mysterious Salai explores new ideas driving digital innovation, seeking the spir... read more

Spiritual Marketing Ideas

Companies can market even the most mundane products and services as symbols of deeper spiritual values. Positioning your product as something that contributes to overall spiritual growth can attract d... read more

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Marie Kondo and the Life-Changing Magic of Japanese Soft Power

Readers would no longer be doing chores; they would be engaged in a cultural and possibly spiritual activity ... How do you modernize without simply Westernizing? Ideas from the United States and West... read more

Thoughts Are Spiritual While Ideas Are Mental

Thoughts operate on a spiritual plane where ideas operate on a mental plane ... thought leader, and direct-response marketing expert. William is a respected, highly regarded master copywriter whose pa... read more

BWW Review: THE NEUROLOGY OF THE SOUL at A.R.T./New York's Jeffrey And Paula Gural Theatre 502 W. 53rd Street (at 10th Ave)

His text is rich with intellectual insights, spiritual musings, fast-paced dialogue, which could easily overwhelm an audience in concept. Yet, Einhorn has once again mastered an exhilarating balance o... read more

Treat Your Writing Career More Like a Business

Usually, I’d click Writing, American Literature, Books, Marketing, and a few other topical ... All of those links have a lot of great ideas, and some of them don’t really apply to writing. read more

Meet the pianist who lit up Cardi B’s “Money” at the 2019 Grammys

A friend of mine introduced me to Marsha St. Hubert, who's S.V.P. [of Urban Marketing] at Atlantic Records and is on ... Then [Scott] and Cardi saw my Instagram and came up with all of these amazing i... read more

Why Our World Seems Out of Control

To stimulate such growth, advertising and marketing ... the problem of spiritual and moral truth moves into the central position.” (For a contemporary statement of similar ideas, see Robert ... read more

Graphic anti-wildlife-trafficking campaign tackles Vietnam’s pangolin problem

“We were well-aware that Vietnamese people have strong spiritual beliefs in religion ... we’d learned that creative ideas usually mean ‘non-traditional,’ or even risky, and we decided ... read more

Rich Edelman on hiring Judy John as firm’s first global CCO and the rise of its creative offerings

Throughout her career, John has garnered honors, including being named Marketer of the Year by the Canadian Marketing Association in 2016 ... She takes the brief and she does the ideas. That’s very Ed... read more

Spiritual Marketing Ideas

A spiritual-based business doesn't always jive with the more traditional marketing approaches used by mainstream businesses. For many spiritually focused business owners, it feels uncomfortable to act... read more

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