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Online Fame Easy; Ads Harder To Get - Latest News

4 Strategies to Supercharge Your Online Marketing

Over the years, the way people consume online content has shifted considerably. A recent study by GlobalWebIndex shows that 28 percent of online activity happens on social media. Ad buys on popular .. ... read more

Leonard Pitts Jr.: Some find it all too easy to denigrate women

We’ll get back to that in a moment ... some black people have been online busily trying to defend the indefensible. To wit: “R. Kelly is a victim. Them hoes just wanted fame and money from him.” And: ... read more

How To Break Your Addiction To Linear TV

However, in an age where fragmented, cross-screen video consumption is the norm, it is hard to believe that there are major brands ... I say complacent because it’s easy to stick to a script that has ... read more

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Want to Boost Your Digital Marketing Success? Author and CEO Shares His Tips

Larry Bailin, author and CEO of the digital marketing agency Single Throw Marketing, shares advice on how to get the most out of your online marketing efforts and ... solely on traditional methods, li... read more

Video Marketing: Three Things We Need to Get Right in 2019

On average, we spend nearly seven hours a week watching online ... with ads.txt) needs to end. IAB initiatives like ads.Cert, which will limit the sale of an impression to the original seller, should ... read more

The world's biggest YouTube stars told us they're burning out because of the unrelenting pressure to post new videos

Having an online career such as YouTube means you get to see ... something I would want to stress to them, is once you come back, getting out of burnout is extremely hard," she said. "It's not going t... read more

YouTube’s Cool With Monetized Videos Promoting A Gambling Scam To Kids

YouTube’s top influencers have cashed in on highly lucrative sponsorship deals to promote an online gambling company ... boxes and shoe boxes and boom, I get the money. So I’m like, ‘Yo, that sounds e... read more

Alternative streaming services you need to try in 2019

But Fubo's real claim to fame is sports. A whole lot of sports ... It's seamlessly integrated into the ESPN app on your phone or tablet, and easy enough to get onto a TV, too, via Chromecast or AirPla... read more

How to Notice and Avoid Dark Patterns Online

Have you ever noticed how online accounts are incredibly easy to sign up for ... For example, one common dark pattern is called the roach motel because it’s easy to get into but hard to get out of. Th... read more

The 4 most common mortgage and real estate scams and how to stop them

Scammers use spoofing tactics to make phone numbers, websites and email addresses appear familiar, but one number or letter is off — an easy thing to miss at ... People who fall on hard times and get ... read more

These Viral 'Mukbang' Stars Get Paid to Gorge on Food—at the Expense of Their Bodies

getting paid to eat all the processed, fried, and sugary foods we begrudgingly enjoy in moderation sounds like a dream. But Perry of Nikocado Avocado fame says trading calories for clicks is more work ... read more

What Is Digital Marketing? Four Tools to Consider Using

Downsides: It can be hard work building and engaging a ... Benefits: It’s easy to measure your SEM results, and SEM works while you sleep. Downsides: Online ads cost money. Tip: Invest time to learn a... read more

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