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Mobile key technology is attractive for millennial travelers

If there's one thing we know about millennials, it's that they always have a finger on the pulse of the next big technology trend. From the Apple Watch to hoverboards to 3D printers - they follow the latest and greatest. As the largest living generation in ... read more
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Who is the ideal guest for mobile key?

While mobile key usage is on the rise, it isn’t the right solution for every guest. Most of the experts agree that tech-savvy business travelers and millennials are the ... for digital keys so far, but the technology is designed for any kind of guest ... read more

What Loyalty Looks Like Now for Millennial Travelers

Millennial travelers represent a lucrative source ... with 41% of millennial respondents mentioning it as a key factor. This focus on easy-to-earn rewards, coupled with the growing importance of mobile in the booking process, is forcing a renewed emphasis ... read more

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Panelists explore mobile and social preferences of millennial travelers

Many millennial travelers (born after 1980) are already taking trips, but what do they expect from the travel industry? How will they re-shape ... the gaming and entertainment industry and how this technology could be used in the travel industry as a ... read more

How to Win Millennial Business & Leisure Travel Loyalty

To that end, millennials are using mobile technology to ... of business and leisure travelers allows hotels to improve engagement with their guests before, during and after their stay. This unique and timely engagement is key to providing deeper ... read more

Santander wants you to talk to its app

but is targeted specifically at millennials' desire for mobile banking. Santander will now allow customers to use voice recognition as a navigation medium. Previously, the bank's voice recognition technology could only execute simple commands such as ... read more

How to Market to Millennial Travelers

According to the guide, “How to Market to Millennial Travelers,” millennials ... it comes to service, millennials want it instantly, a natural tendency given they grew up as technology began to boom. Millennials as Travelers It’s been well ... read more

Why Millennials ♥ Mobile Shopping Apps

As Millennials get older they will have increasing purchasing power and influence on older generations. What all this means for retailers is that mobile marketing ... image recognition technology shows an overall increase in key revenue metrics in just ... read more

5 Tips to Attract Millennial Travelers on Social Media

It is important for a hotelier to understand that Millennial travelers do not travel like their parents and grandparents do. For example, according to a study by Expedia and Egencia, Millennials are “far likelier than 46-65 year-olds to use mobile ... read more

Hilton checks in millennial-friendly hotel brand with mobile-centric features

Hilton Worldwide is ramping up to target millennial travelers with the introduction of its midscale Tru by Hilton brand, which possesses a digital-first mentality with features such as mobile ... property Digital Key entry is also an attractive feature ... read more


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