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Memo to Facebook: How to Tell If You’re a Media Company

On Thursday, Facebook COO Sheryl Sandberg repeated a Facebook talking point that’s beginning to wear thin. Asked if Facebook is a media company, she resisted the characterization. “At our heart we're a tech company; we hire engineers. We don’t hire ... read more

Publishers might have to start paying Facebook if they want anyone to see their stories

(Two-thirds of Americans claim to get some news from social media.) Facebook ... you’re trying to close an $86 billion deal, you can take your time. CNN’s new ‘This is an apple’ ad targets Trump "This is an apple. Some people might try and tell ... read more

How To Market A Product Without Using Google Or Facebook Ads

If you can communicate the value of your product effectively, you’re one step closer ... blogs and social media accounts and tell their friends about the product. We treat our customers like an extended mouthpiece for our company, and this is arguably ... read more

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Social Links: Russia’s threat to block Facebook; Google’s publisher-friendly move; a cease-and-desist letter worth emulating

As part of a new tracking system, the Department of Homeland Security will be keeping records of immigrants’ social media handles and search results. Russia to Facebook ... for crafting a cease-and-desist letter for brand marketing in the modern age. read more

A Letter to Our 2,200 (and Counting) Contributors

New Contributors Should Include Social Media Links It’s 2017, if you don’t have Facebook, Twitter, Instagram, and Linkedin then you’re probably not a person ... be in your author profile, just let us know. read more

The Benefits of Showing Off Your Workplace on Social Media

People who see that social media content will know up front that working for you comes with ... and instantly tells others that working for you is wise. Perhaps you're proud of company culture you've cultivated over the life of your business. read more

How to start a carpet cleaning business in 7 steps

Having a CPA handle your business tax returns will eliminate the fear of getting a letter in the mail one day from the IRS ... Lastly, you’ll need to let people know you’re open for business. Whether you use something as simple as paper flyers you ... read more

Conservatives fear more left-leaning media with AT&T, Time Warner merger

The prospect of another massive, left-tilting media conglomerate running both platforms and content — including Trump nemesis CNN — strikes trepidation in the hearts of right-wingers already feeling the squeeze from Google and Facebook. “I think it ... read more

How the new impatient patient is disrupting medicine

With their access to medical research, medical professionals and social media mobilization ... or 50 tests they had done and the 30 specialists they’d seen. I say, ‘You’re not being ignored, you’re just not getting the results you want’.” read more

Resume Dos and Don’ts: How to Get the Interview

There’s no way to know for ... check out the company’s website, social media feeds, and annual report to help you understand the corporate culture, and reflect the company’s tone and language in your letter. For example, if you’re targeting a ... read more

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