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Let Voice of the Customer Shape Your B2B Content Marketing Strategy

How do you learn what’s important to your customers? What really matters? You must listen to them ... product road maps and other big-picture topics with customers. If you already have an active customer advisory board, ask the executive sponsor if ... read more

These 2 Books Will Help You Build a Brand Bigger Than Your Product

I started to ask more questions about the lifestyle my customers wanted to live and how my products or services can help them. Godin's book really opened my eyes to observing how brands portray themselves. The next ... your product, I recommend taking a ... read more

Former Netflix Chief Talent Officer Patty McCord on how to embrace your power at work

If I listen to you with the idea that I ... What are your facts? What’s your perspective? Where are you coming from?,’ then I’m not gonna be as informed as I can be and [won’t] make the best decision for the customer. So, the reason why I encourage ... read more

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Health & Wellness – Los Angeles Times

Valentine's Day is almost here. Whether you're looking for love, trying to get over love, or trying to level up your love game, these books promise advice. read more

Sense & Sensitivity

I already have a couple of tattoos, so it's not the idea ... your reasons for getting them? Are those reasons as significant as your marriage? I ask because, on the surface, shared wedding tattoos may seem corny, but you should ask yourself if it really ... read more

Man who warned FBI of Florida shooter speaks out

They got a copy of the screenshot, wrote down, you know, the information, questions they ask me ... when you look at this young man and you think back to that time that you saw that really chilling message come across your screen, and you did what you ... read more

Longmont-area wordsmiths' keys to expression on Valentine's and beyond

Obviously, when it comes to Valentine's day, I think people want to write the really big, bombastic, "You are the greatest ever!" poem. But try writing instead about the small specifics in your ... a good look at it and see what it really is. Listen ... read more

How to Ace a Job Interview

In today's more casual office environment, the age-old idea ... I really enjoyed speaking with you today. I look forward to next steps,'" that's a good sign, Dobroski says. Another good sign: If the interviewer starts introducing you to people on your ... read more

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