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Lead Generation Lessons From the Facebook Data Scandal

Facebook has been in hot water recently as a result of the Cambridge Analytica data scandal, where it was revealed that millions of Facebook users had their personal data shared without their knowledge or consent because of an app that one of their ... read more

Will the Facebook scandal lead to a ‘hard’ GDPR?

The revelation that personal data from millions of Facebook profiles was harvested to target users with politically motivated ads, is continuing to feature in the news headlines. The scandal involving ... the recent revelations lead to stricter enforcement ... read more

Amid confusion, EU data privacy law goes into effect

On the same day as Facebook boss Mark Zuckerberg was getting a grilling in the US over the Cambridge Analytica scandal ... hold five of the six top spots. "Data is the new soil," said Adam Schlosser, the project lead for digital and trade flows at the ... read more

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Ocado Is The Latest Tech Firm To Teach AI In British Schools

You can learn an important lesson ... generation of technology users. Once people stop noticing that something amazing is happening, says Curzon, they stop questioning how it works. Fertile soil for something like Facebook’s Cambridge Analytica scandal. read more

Why Facebook will never die

In March, it emerged that a political consultancy called Cambridge Analytica used data harvested from millions of Facebook ... getting leads to a job, expanding their business. They can deal with the glamourised glimpses. Even in the face of a scandal ... read more

The US election hack, fake news, data theft: the cyber security lessons from 2017

The investigations into the scandal are unresolved ... espionage has led to an estimated 90% reduction in data breaches in the US emanating from China. Cyber cooperation is possible and can lead to bilateral and global goods. The final big development ... read more

Russia’s Campaign to Help Trump Win Was Just the Start

For example, the Olympic doping scandal. They wanted to reset the agenda about that ... I don’t know that we can do that now. You’ve got to have data that everyone trusts. Instead, we’re seeing political sides argue about the veracity of the ... read more

4 Changes You Need to Make Now to Comply With the EU's Tough New Data Law

Related: Facebook's Data Scandal and Europe's New Data Privacy Rule Have Massive ... Hubspot, Mailchimp, Elegant Themes and most lead generation and website tool companies are all rolling out features that help you to stay GDPR compliant, so implementing ... read more

A Lesson in Apology-ology

Dr. Gunsalus’s anatomy of an effective apology also helps explain why Mark Zuckerberg’s apology last month for the Cambridge Analytica scandal rang so hollow ... professor Annabelle Lukin shows how the Facebook founder used a trick called middle ... read more

Why business must pay attention to branding and marketing to scale up

And, a platform like Facebook can be a great partner at every step of the consumer’s digital journey – beginning at awareness, following with demand generation to acquisition, be it lead generation ... also covered important lessons on branding and ... read more


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