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Eight ways to use Twitter for business

Twitter is a place for people to connect, share opinions and keep abreast of happenings around the world. In addition to this, Twitter can also be used as a powerful tool to market your business, because there is a prevalent discovery mind-set in people ... read more

How To Utilize Digital eCommerce In Business

Use the right software Entering the digital world ... Social media is a very effective marketing tool, and nearly every business will have a Facebook, Instagram or Twitter account. Not only do these platforms provide insight into company culture and ... read more

How to Counter Facebook’s Massive Drop in Organic Reach

Post a link to your LinkedIn publisher post or ask people to follow you on Twitter. Now you’re on Facebook ... Facebook sees the use of hashtags as business communication and is likely to reduce your reach because they want businesses that pay. read more

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How To Use The @ Symbol On Twitter

People still don't know how to use Twitter. You'd think it would be easy, but it's not. We see one big mistake over and over that drives us crazy. So as a public service announcement, and a quick way to deal with our irrational frustration, we're going to ... read more

HOW TO: Use Twitter Hashtags for Business

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes ... That depends wholly on your business and your purpose for using Twitter. For example, it's probably a bad idea to participate in the # ... read more

How to Use Twitter for Business: An Official Guide Finally Arrives

Twitter has launched Twitter 101, a “special guide” to the 140-character network aimed at businesses. Use of Twitter by marketing departments has seen explosive growth recently, if you’re a user of the site that’s obvious by now. But for businesses ... read more

Why the Footwear Industry Needs to Face Its Racial Diversity Problem

On Twitter, Instagram and in private messages ... “Blatantly ignoring our talent, work ethic, business skills and overall ability is what allows divisiveness, discrimination and blatant racism to exist.” To be sure, many shoe firms have been working ... read more

5 Twitter gaffes brand managers should avoid

Your business probably already has a Twitter account, but are you using it to its fullest potential? Your Twitter feed should be a picture-perfect representation of your company’s desired image. Here are five rookie Twitter mistakes and ways to avoid ... read more

Gavin Newsom’s lively term as SF mayor offers clues to how he’d lead state

“We need specific plans, specific goals — yes, audacious goals,” he said in a recent interview, using the word “audacious” as ... He also began work on the controversial “Twitter tax break” to lure companies to the run-down Mid-Market area ... read more

How To Use Twitter For Lead Generation

I explained the 1M/1M Twitter strategy, followed by how 1M/1M premium members can use our Twitter channel ... Most important, Sharon has created a good business model for attracting sponsors who help fund the development and marketing of games on a ... read more


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