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How to piggyback successful business ideas to build a booming brand

In the entrepreneurial world, it seems that many people focus their time and resources on trying to develop a brand new idea — something that completely disrupts the marketplace, something that nobody ... read more

It's Not All About Social Media: Why You Need A More Wholesome Communications Strategy To Grow Your Business

As someone who’s worked in media for over a decade, I’ve seen the peaks and troughs of countless campaigns, and the resounding success that can come from people talking about your brand and business . ... read more

How to use Twitter for business

But in reality, there’s only one way to build your business on Twitter – and ... And to help you structure your ideas, it’s helpful share content that relates to three key areas of your brand: Tweets ... read more

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Pop-ups are coming to the Tube: Three ideas for how startups can hop onto the trend successfully

POP-UP shops ... ideas for how startups could use pop-ups successfully. Ironically, pop-ups may be of most use to online retailers. In research published by the Sloan Management Review last year, Davi... read more


How Best Buy survived the retail apocalypse

saving them the money of opening their own stores and allowing Best Buy to piggy-back on their brand success. Meanwhile, the Geek Squad became a kind of in-house, in-person tech support for Best Buy c... read more

Pie shops have become a calling card of Kiwi cuisine overseas

Though his hoped-for pie empire is far from Kiwi shores, the recipe for his success ... frozen pie business. Holly Carthew calls the locally sourced Kiwi-style pie the brand's "core product" but "we d... read more

No Strategy In Sight: Global Blockchain Technologies Lacks Viable Investments

Many of the projects they have invested in lack basic business plans, or even developed ideas about how to ... attempt on GBC’s part to piggyback off of the hype surrounding any blockchain project ann... read more

Tips to Help Financial Marketers Grab More Home Equity Lending Business

But a multitude of factors determine the success of home equity promotions ... Driskill points out that more and more go for a “piggyback” approach, obtaining both their primary mortgage and a HELOC s... read more

Shy Lawyer's Guide to Becoming a Rainmaker

Do you think, can one generate a fair amount of business from that or it is, maybe, a waste of money? Dalhi Myers: I’m gonna let Larry speak more broadly to that, just – but I will say I have not had ... read more

Cross-Device Tracking And Consumer Protection: Is There More To The Story?

Now, they can capitalize on key moments of a consumer’s purchasing journey to keep the consumer engaged and, more importantly, to piggyback ... business partners and give these third parties choices a... read more

The Origin Stories of 25 of Your Favorite Fast Food Chains

But business was so good, he kept at it and ended up building the foundations for the chain we ... Carl's was also popular, so to piggy-back on its success, Karcher create two smaller, express version... read more

How to choose a sole trader business name

There are certain considerations to be aware of when naming your sole trader business ... in the future and protects your business against “passing off” – that is, others using your name to piggyback ... read more



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