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How to piggyback successful business ideas to build a booming brand

In the entrepreneurial world, it seems that many people focus their time and resources on trying to develop a brand new idea — something that completely disrupts the marketplace, something that nobody else has ever thought of before. While these ideas ... read more

‘Wow, we did that’: Cal State Fullerton student PR agency delivers results for real-world clients

Outreach on social media — expected to be successful among college students? Not so much. The team didn’t have its own account to work from, and getting on campus accounts involved a lot of red tape. An idea to ... posts to build brand awareness ... read more

The 31 best business ideas in the world

Over the next four weeks, we'll be publishing a story every day from the issue, highlighting the smart business ideas that they illustrate. Below is the complete list of the 31 best business ideas in the world ... that piggyback on a booming retail ... read more

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Many Entrepreneurs Not Cut Out For Franchising, Says Joel Libava

It's true that franchising can help you piggyback on the success of an established brand ... Most people have no idea what they're doing when it comes to buying a franchise. I provide the how-to." Entrepreneurs Make Terrible Franchise Owners Joel, who ... read more

Zalando Building Up The Infrastructure To Be More Than Just Another Online Retailer

Some companies don’t want (or can’t afford) to make the necessary investments in logistics that it would take to serve a large online customer base, so they “piggyback ... this business. Logistics is a key driver in e-commerce success; an attractive ... read more

Shy Lawyer's Guide to Becoming a Rainmaker

Do you think, can one generate a fair amount of business from that or it is, maybe, a waste of money? Dalhi Myers: I’m gonna let Larry speak more broadly to that, just – but I will say I have not had the greatest success with online referrals ... read more

Digital Brand-Building Tactics For An Ever-Changing World

In tomorrow’s ever-digital world, the idea of “customer experience” is inherent to building a business. It is no longer a decision, department or a satisfaction rating, it is a foundational component in how someone interacts with your brand. read more

The 15 Startups I Would Invest In If I Had The Cash

Business Insider has built a truly great brand and asset ... on a very smart idea: they're aggregating offers from all the Groupon-like sites instead of building their own. This can be a potentially very profitable way to piggyback on this huge trend. read more

Inside Nashville's bid to land 2019 NFL draft: Make it a party

They found that, as Steelers receiver Antonio Brown says, "Business is always booming." Titans controlling owner Amy ... and they passed info to decision-makers about the event's success. One of those NFL reps told ESPN that the league wants the Nashville ... read more

Is This Smoke Stock Past Its Prime?

Cigarettes remain the core business ... Altria's success in the face of a declining smoking demographic are eventually going to run out of steam, and give way to fewer people smoking every year. Altria no longer has the international market to piggyback ... read more


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