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How to Leverage B2B Affiliate Marketing to Increase Lead Generation

When it comes to increasing leads, how can brands ensure their B2B affiliate marketing program is driving pipeline growth? Here are three ways to leverage affiliates in your overall marketing strategy ... read more

B2B Content Marketing: 100% increase in lead gen for customer service software company

It provides organizations with a customer service software that they can leverage ... in traffic, lead generation and social media followers since embracing a content marketing strategy in 2010. Some ... read more

Leverage Your Professional Wisdom To Effectively Increase Leads Online

So how does this relate to gaining leads ... (if it's B2B) or preferences (if its B2C). This additional information helps you capture more information about your leads. What is ‘Inbound Marketing’ and ... read more

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Folloze Launches Data and AI Powered Personalization Engine, Turning Insights into Action

New partnership with Demandbase delivers hyper-personalized, multi-channel ABM programs execution Folloze, the leading B2B Customer ... Account-Based Marketing Lead for the Americas at Autodesk. ... read more

Harness the Power of Customer Questions for B2B Lead Generation

Lead generation—it’s the ... Marketers can leverage the insights gained from customer questions using interactive tools like polls, calculators, and quizzes. These assets make B2B marketing easier on ... read more

How to Add Gamification to Your B2B Marketing Strategy

And most importantly, how will you leverage gamification in the B2B context ... thereby driving long-term engagement. Lead generation is perhaps one of the key challenges for marketers reliant on ... read more

B2B Lead Generation: 6 social media tactics from 7 experts

Why do you engage in social media marketing? According to the MarketingSherpa ... 5. Leverage your customers’ connections on LinkedIn Nichole Kelly, CEO, Full Frontal ROI, sees LinkedIn as the most ... read more

What To Do Before, During & After Events to Increase B2B Marketing ROI

Even if we go with Forrester’s more conservative estimate of 18%, this still indicates B2B marketing teams spend more on events than on any other demand generation ... to deal with duplicate lead data ... read more

Marketing Resources: Lead Generation

Access thousands of our Marketing Resources ... Now that B2B brands are catching up to their B2C counterparts in digital content marketing efforts, what's working? What's not working? And how is it ... read more

Sales And Marketing Alignment Often Fails For B2B Companies -- Here's How To Fix That

So, why is it that better sales and marketing alignment doesn’t always mean success for B2B companies ... the movement of generated leads from first contact through to a final sale is shaky at best, ... read more

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