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How to Leverage B2B Affiliate Marketing to Increase Lead Generation

When it comes to increasing leads, how can brands ensure their B2B affiliate marketing program is driving pipeline growth? Here are three ways to leverage affiliates in your overall marketing strategy. 1. Connect with the right affiliates Finding ... read more

Yieldify Partners with dotmailer to Enhance Customer Journeys for E-Commerce Brands

Two companies will leverage customer data to further enable ... allowing e-commerce companies to increase on-site email capture through Yieldify’s lead generation campaigns, feeding new segmented email addresses straight to dotmailer to deliver ... read more

Five Major Ways B2B Companies Can Leverage Video Content

At my content marketing agency, we help B2B ... generation in the U.S. workforce, will also appreciate the peek behind the scenes. 2. Keep visitors up to date on industry events and company happenings. Using video content to keep prospects and leads ... read more

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Three strategies for dealing with post-GDPR disruption to digital marketing

The need for first-party opt-in under GDPR has caused problems for affiliates and lead generation ... increases the risk of marketing collateral being used to advertise to non-compliant data. If you give collateral to an affiliate network, they will ... read more

18 Demand Generation Training Resources for Driven B2B Marketers

According to McKinley’s 2018 Marketing Hiring Trends Report, 69% of marketing leaders anticipate growing their teams and hiring new marketers this year – a 25% increase ... the demand generation tactics that are still working best for B2B organizations. read more

Best Practices For Instagram Marketing And Lead Generation

B2B Marketers, and businesses to share photos and connect with other businesses and service providers. I believe that Instagram Marketing has the potential to raise your profile, to boost your lead generation and, increase engagement with your target ... read more

6 Ways Marketers are Embracing Artificial Intelligence (AI)

They also feel it will help increase marketers' productivity ... Related Article: How to Deliver Personalized B2B Experiences With AI AI’s Impact on B2B Buying Habits, Predictive Lead Scoring Chandar Pattabhiram, chief marketing officer of Coupa ... read more

11 Ways to Drive Website Traffic without Google’s Assistance

You just need to diversify your traffic generation ... digital marketing companies, globally. Points to bear in mind while posting content on Facebook #1. Post 1-2 posts every day. And see that only the best of the post gets published #2. Leverage News ... read more

Uberflip Launches New Capabilities to Increase Engagement for Account Based Marketing

The ability to drive traffic to Marketing ... B2B marketers to create personalized content experiences at scale. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage ... read more


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