How To Hire And Partner With A Social Media Marketing Agency For Maximum Success And ROI | Latest News RSS feed

How To Hire And Partner With A Social Media Marketing Agency For Maximum Success And ROI - Latest News


How These Founders Turned Their Social Media Startup Into A Top Influencer Marketing Agency

Digital ad spending hit $72 billion in 2017, accounting for over 37% of total spending, with 11.7% of U.S. marketing budgets dedicated to social media ... partner with those that offer us the single m... read more

How to Prove ROI for a B2B Social Media Strategy

If your organization is struggling to measure the success ... and agency marketers were struggling to determine the ROI of their social media initiatives. Fast forward almost 10 months later and chall... read more

Social media in 2018: Time to grow up or get out

The same is true in marketing ... Facebook and other paid social options, consider hiring a qualified agency or individual to help you do it. Earlier in this column, I drew a parallel between the disr... read more

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9 Ways Financial Institutions Can Leverage Social Media to Achieve Business Goals

Subscribe to The Financial Brand via email for FREE!Most banks and credit unions have already integrated social media into their marketing mix. In fact, nine out of ten financial institutions ... cont... read more


What Is Content Marketing?

Here are some of the most frequent ones, with answers based on our research: Blogs have receded in significance as more social channels, such as Pinterest, have risen. Isn't content marketing just a g... read more

5 reasons you’ll regret hiring a PR firm for your startup — and what you should do instead

Hire an in-house PR specialist ... They are excellent at scheduling briefings with journalists and getting everyone to agree to a certain embargo for maximum coverage. Still, you can accomplish this w... read more

FTC Puts Social Media Marketers On Notice With Updated Disclosure Guidelines

If you hire ... about social media issues that weren’t on the agency’s radar five years ago. That specificity makes it likely that the FTC will crack down in the coming months, says Allison Fitzpatric... read more

State of content marketing in 2016: the hits and the misses

Some of the many channels you can leverage to promote your content include social media ... You can avoid hiring while scaling fast and laying off while scaling down. Since the agency has more experie... read more

‘Social has gotten more difficult’: Marketers mull the pitfalls of content marketing

Marketers gathered at the Digiday Content Marketing Summit in Vail, Colorado, this week to discuss content marketing. Between sessions discussing ROI, video and the rise ... times a week to once a wee... read more

What Matters Most When Selecting an Agency

These days, client-agency ... Hire its future, its vision. Look at what it thinks about the most important consumer trends. Find out how well it gets technology, how deep and central to its culture th... read more

Growth hacking: Strategies and techniques from marketing’s 25 most influential leaders

Sean Ellis’ insight — that startups tend to hire for irrelevant “marketing ... loyalty" Rachel Pedersen, Social Media Strategist Instead of going wide to increase exposure and followers, the new defin... read more

How Cross-Marketing Partnerships Boost SMB Revenues—Fast

One of the best strategies is to find cross-marketing partners with which ... promotional messaging for each other’s social media followers to increase your visibility. Once you begin working with a p... read more



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