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How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI
Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term. Unfortunately many business and ... read more
How to Boost Social Media Marketing with Visuals
Consider following suit to take your social media marketing efforts to the next level. “Why all the hype about visuals? Simply put, humans are drawn to images because they are a common form of communication,” Donna Moritz, founder of Socially Sorted ... read more
Should You Outsource Your Social Media Efforts?
For some businesses, the choice to outsource social media ... Trisha Layton, marketing coordinator at PROBAR. "We believe we get much more leverage on our time by focusing on the things that we can't outsource and working with trusted partners in areas ... read more
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Social media's place in marketing
So in 1998, I experimented with the new world of email marketing and focused my efforts on permission marketing. Fast-forward to 2006, when I led the marketing effort for a record-keeping firm in Portland, Ore. At that time, the social media sphere was ... read more
Most Recommended Marketing Tools By Pro Bloggers [Part 2]
today he runs his own relationship marketing agency, Felix Relationship Marketing. Notable online entities including Social Media Examiner and Mari Smith hire Juan as customer experience professional to support their social team with community management ... read more
Ten vital distribution solutions every hotel needs to stay competitive
The “death” of SEO in hotel marketing is another common myth that has been circulating for years. Truth is that it is still crucial to the success of ... disappointing ROI. Make sure to hire a Google Certified Premier Partner agency with specific ... read more
"I want to get 10 million views for the video in the first week..."
Unless we embrace the changing dynamics of social media, the industry will always be at the receiving end of briefs like, "I want to get 10 million views for the video in the first ... the brand team nor the agency partner know what this means. read more
5 reasons you’ll regret hiring a PR firm for your startup — and what you should do instead
Hire an in-house PR specialist ... They are excellent at scheduling briefings with journalists and getting everyone to agree to a certain embargo for maximum coverage. Still, you can accomplish this with someone in-house. If you’re going to bring ... read more
Social Media Advertising Is Set to Explode. Who Will Control It?
While I am the biggest fan boy for Facebook and all things social, I feel compelled to identify three specific problems that are keeping social media marketing from truly thriving. Clients still believe an agency ... to drive maximum ROI and the next ... read more
Digitally impress through DOOH and social media blending
“Out-of-home advertising and mobile are natural partners ... in the success of their OOH,” says Steyn. Kenneth Brinkmann, senior VP of digital at out-of-home advertising agency Posterscope US, says in his article in Adweek, that social media makes ... read more