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Influencer Measurement: The Good, The Bad And The Totally Fake

For example, a social media platform or agency ... influencer marketing investment can be calculated through an ROI study, incorporating the lift in sales, online conversation and brand credibility. Always ask your influencer marketing partner for the ... read more

11 Big SEO Challenges You’ll Face in Your Career

SEO goes hand-in-hand with web design, content writing, paid ads, email marketing, and social media management ... You want to be seen as a partner in continued success. When launching an agency, it is never too early to invoice in a proper CRM (customer ... read more

Should You Outsource Your Social Media Efforts?

At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge. Together, these two data points underscore a growing need for social media support among small businesses. But hiring a social ... read more

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Why Every Agency Needs an Earned Media Director

But who is responsible for managing earned media at an agency? Certainly, activating sharing of content is a far different role that just buying media – because it involves identifying, understanding, and measuring social audiences and their sharing ... read more

What SMB Marketers Need To Know About Facebook

To unravel all of this and learn about how SMB marketers can best navigate the world’s largest and certainly most powerful social media ... ROI. However, in all fairness, in today’s world SMB owners have to learn—or hire out—savvy digital marketing ... read more

5 reasons you’ll regret hiring a PR firm for your startup — and what you should do instead

Hire an in-house PR specialist ... They are excellent at scheduling briefings with journalists and getting everyone to agree to a certain embargo for maximum coverage. Still, you can accomplish this with someone in-house. If you’re going to bring ... read more

Twenty-two power laws of the emerging social economy

Traditional measures of business success ... new social economy, in alphabetical order. Originally formulated by Rod Beckstrom (currently head of ICANN), Beckstrom's Law is a way of calculating the actual value of a network (versus the theoretical maximum ... read more

Stacy London Creates Style for Hire Company

What Not to Wear co-star Stacy London and her business partner Cindy McLaughlin plan to "make stylists accessible to everyone." Stylists for the masses? That’s the concept behind Style for Hire ... it to show it off to maximum effect. read more

Transcript: Read the Full Text of the CNBC Republican Debate in Boulder

Three pages is about the maximum that a single business owner or a farmer or just a couple can understand without hiring ... marketing study called the warehouse retailer the number one gay-friendly brand in America, partly because of its domestic partner ... read more

Bloggers and digital influencers are reshaping the fashion and beauty landscape

Coty flew in influencers from China to Canada for the party, said Lori Singer, group vice president of global marketing ... social media — as well as bloggers, then vloggers and now the new buzzword "digital influencers" — and writers-for-hire, and ... read more

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