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3 Tips for Using Audience Data to Improve Ad ROI on Facebook

New technologies arise daily, and there is an ever-expanding demographic of Facebook users. Get to know your audience ... that you have the freshest ads which produce the best results. • Web site purchases – ultimately sales are the aim of the game ... read more

Amazon Has a Plan to Become Profitable. It's Called Advertising

Amazon has been slowly giving more prominent placement to sponsored products in search results ... big brands pressed their ad agencies a few years ago to devise plans to get the best bang for the ad buck with Google and Facebook, they're now demanding ... read more

How Facebook's Latest Changes Impact Influencers And The Future Of Social Media Marketing

Since obsessing about Zuckerburg’s net worth has never yielded positive results ... and flawless sales funnels. On the other hand, Social is also a place where fake news can get the most shares and engagement, especially on Facebook. read more

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Facebook Ads: How SMBs can get enterprise results

Another potential driver of sales growth ... to pay for real business results. For their part, media buyers get access to direct Facebook offers, a creatives media library and useful tools for easy creating and scaling ad campaigns. This is a crucial ... read more

Meaningful Shift: What Facebook Changes Mean for Businesses

Its quarterly results routinely surpass Wall Street's expectations. So arguably the company can afford to shift its focus a bit away from quarterly profit gains and metrics like "user engagement" that get advertisers salivating. Zuckerberg already signaled ... read more

Social Media News: Big Facebook Algo Change, LinkedIn Repositioning: 11 Stories

This week's 'Skim: why marketers and brands should beware of Facebook's biggest algorithm change in years; LinkedIn fires up an unconventional ad campaign to get people ... connect with real audience needs, how to execute those and drive results, and ... read more

Facebook Has Created An Ad-Targeting Monster & It's So Good That It's Actually Scary

Of course, this has its benefits - we get ... ads for products and services you're more likely to be interested in. Ever wondered how a simple visit to a web page, or a Facebook search, or a look at a product on sale at your favourite online store results ... read more

First Results Are In: Facebook’s New Custom Audience CRM Ads Increase Conversions And Lower Costs

Another ecommerce company OpenSky was looking to get members of its ... Though it had to pay for the ads instead of using free email, Facebook let it match popular products to people who might buy them leading to a nice boost in sales. read more

How to Use Your Personal Facebook to Drive Your Brand and Profit

I get as much, if not more, professional results ... Facebook. It consumed too much time without any real value. So, I unfriended every connection, even my kids, shuttering the account. An ironic move for the author of a popular book, Killer Facebook Ads ... read more

7 Facebook Messenger Marketing Strategies You Can Try Today

The Messenger strategy results ... on Facebook. When a person clicks on the ad to learn more, she will be brought into a Messenger conversation with a chatbot that would ask a series of questions. (She has the option to speak to a real sales rep, too.) read more

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