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How To Get Real Results (and Sales!) From Facebook Ads - Latest News

How to Set Up Great Facebook Ads Correctly and Blaze The Way To Profits

This hidden little option controls the way in which your ads are delivered. From my testing, the Link Clicks option has resulted in the best ROI, as this is the only way to ensure advertising dollars ... read more

Despite Shifts, Real Estate Agents Can Still Make The Most Of Facebook Marketing

There is one thing that real estate ... Driving sales and profits from Facebook ads often hinges on the successful creation and targeting of your audiences. Instead of just selecting for certain key f... read more

How Natori is nailing 700% return on ad spend with AI (VB Live)

Their initial AI forays were via paid social ads. On Facebook ... about what it takes to get AI ready, how to continue to improve and grow your AI strategy, and the real-world best practices ... read more

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Facebook Tackles Rising Threat: Americans Aping Russian Schemes to Deceive

The result was a real-time ... disasters to get people to click on links that take them to ad-filled sites, these networks were now using political content to attract people’s attention. Image In June ... read more

Did Facebook’s faulty data push news publishers to make terrible decisions on video?

In June 2016, Nicola Mendelsohn, Facebook’s VP for Europe ... that “multiple advertisers had reported aberrant results caused by the miscalculation (such as 100% watch times for their video ads.” Face... read more

How Companies Turn Your Data Into Money

Targeted ads, the thinking goes, are not only more likely to result in a sale (or at least ... He argued that Facebook and Google's business model is filtering what you see in order to drive clicks. " ... read more

How I Grew My E-Commerce Business From 0-$100K in Less Than 4 Months

Don't run any paid traffic or make any real investment until you've validated the idea. Get ... Facebook ads if you are only willing to invest a few hundred or a few thousand dollars. Don't burn throu... read more

Facebook to Test Pre-Roll Video Ads Ahead of Watch Shows

Facebook has long resisted the pre-roll format because of its reputation for annoying viewers who are trying to get to their desired content ... create shows and try to make money through ad sales. Th... read more

How to Successfully Drive Traffic to Amazon with Social Media Advertising

Unless you are marketing to an audience of previous customers or people that you know are interested in your product, you may find it is difficult to get additional sales ... use Facebook and Instagra... read more

Expedia’s Barry Diller Calls on Google to Be Regulated

“Google and Facebook own basically the advertising business worldwide,” Diller said. “Google certainly has a monopoly [on search volumes and digital ad sales ... you’d get real bad ... read more

How Gap Inc. Personalizes Marketing To Boost Results

The creative and messaging is customized for each audience segment using dynamic content optimization technology, which can personalize ads based ... examine the results of our targeting efforts and r... read more

Facebook Leans Into Video

You get the feeling ... for the reluctance include a lack of real control over where ads run. Brands click the "ad breaks" option—and their spots run where Facebook drops them. "Facebook is going to c... read more

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