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How to Get Real Results (and Sales!) From Facebook Ads

Facebook boasts of over 2 billion monthly active users, and it’s one of the best places to find qualified leads. While Facebook ads provide you with an opportunity to grow your business, most people end up with hundreds of dollars down the drain for lack ... read more

How to Make Paid Search & Social Media Marketing Work Together

Should we get a cat, a dog, or maybe a fish ... Imagine this: a user sees you on Facebook, then keeps browsing. You no longer have a cold sale to make when it comes to clicking on your sponsored search or your social media posts. There's some brand ... read more

How We’re Leveraging Facebook and Instagram to Scale a 7 Figure eCommerce Business

During this process I kept referring to the goal as “becoming a real brand ... Here’s the basic idea. The more Facebook ad dollars we spent, the more sales we seemed to get through Google organic search and Direct traffic. Let that sink in for ... read more

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26 of the Best Beauty and Fashion Ads To Inspire Your Next Campaign

Millennial women—one of the top targets for fashion and beauty marketing—are bombarded with Facebook ads. That’s why it’s important ... Sephora part 2 – Get People Together in Real Life The way makeup looks online can be deceiving, which is ... read more

7 Ways to Improve Your Retargeting Ad Campaigns

When you target both retargeting and new audiences at the same time, it’s almost impossible to gauge the real impact of your ad. If you generate a sale ... Results Once you’ve settled on a naming convention that works for you, use filters in Facebook ... read more

How Facebook Local Will Affect Local SEO

With Facebook Local, Facebook has tackled the problem facing the review sites: credibility. While 85% of consumers trust online reviews as much as recommendations from family and friends, a quarter of them have to believe the reviews are real first. read more

One Facebook Like Can Shape the Advertising You See

"We used one single Facebook ... on the ads, leading to 390 purchases. Matching the ads to people's personalities led to 54% more sales than mismatching them. Two further campaigns for a crossword app and a shooting game had similar results, the ... read more

Facebook Links Actual Store Visits to Marketers' Ads and Sales

Facebook is rolling out a consumer-facing product, Store Locator, among other features designed to help marketers get ... sale system to Ads Reporting," Facebook said in a blog post, "helping them better understand the effectiveness of their ads in real ... read more

Facebook Ads: How SMBs can get enterprise results

Another potential driver of sales growth ... to pay for real business results. For their part, media buyers get access to direct Facebook offers, a creatives media library and useful tools for easy creating and scaling ad campaigns. This is a crucial ... read more

Get Better Landing Pages for AdWords with 3 Techniques to Try Today

It should encompass user research, sales data ... One of these ads will get a better click through rate than the others, but you’ve learned nothing. A good ad copy quiz has distinct choices and results. You’ll want to challenge assumptions about ... read more


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