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8 Common Facebook Ad Myths, Debunked

Advertising on Facebook is definitely ... let’s look at the real results I achieved in a recent campaign. My ad set had two slightly different ads, “Ad-1” & “Ad-2”, testing different headlines. The goal was to get conversions at the best possible ... read more

What you need to know in advertising today

Mozilla will pause paying for ads on Facebook ... sale of Time, Sports Illustrated, Fortune and Money. Sign up for the Executive Summary, a new biweekly newsletter that brings the latest marketing news, trends, and company updates straight to your inbox ... read more

Facebook Ads: How SMBs can get enterprise results

Another potential driver of sales growth ... to pay for real business results. For their part, media buyers get access to direct Facebook offers, a creatives media library and useful tools for easy creating and scaling ad campaigns. This is a crucial ... read more

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Facebook, Inc. Stock Could Be Hit Hard by Latest Revelation and Competition

Although it was previously revealed that Russian agents placed ads on ... giant’s results and causing Facebook stock to drop significantly. Finally, Facebook stock, trading at a price-to-earnings ratio of around 33 and a price-to-sales ratio of nearly ... read more

While Advertising Slept: 6 Reasons The Ad Industry Got Sucker Punched By Digital

If they went with a truly creative idea, they’d get grief from their product, sales ... results seemed so stellar, seemed to solve so many problems, that no one ever asked the basic questions: what proof was there that people saw the ads? Were they real ... read more

Facebook Links Actual Store Visits to Marketers' Ads and Sales

Facebook is rolling out a consumer-facing product, Store Locator, among other features designed to help marketers get ... sale system to Ads Reporting," Facebook said in a blog post, "helping them better understand the effectiveness of their ads in real ... read more

How Facebook Groups Are Being Exploited To Spread Misinformation, Plan Harassment, And Radicalize People

Called “March for Our Lives 2018 Official,” it appeared to be one of the best places to get details about the ... services to millions of real and active Facebook group members ???” read one recent Fiverr ad. “Search no more.I am here to give ... read more

Facebook Is Not Worth $169

The trend is going strong in terms of ad revenue ... Here's the real news based on the numbers. Facebook has a perfect Piotroski score. The Piotroski score is a fundamentals based scoring system that looks at the following. Based on the results of the ... read more

First Results Are In: Facebook’s New Custom Audience CRM Ads Increase Conversions And Lower Costs

Another ecommerce company OpenSky was looking to get members of its ... Though it had to pay for the ads instead of using free email, Facebook let it match popular products to people who might buy them leading to a nice boost in sales. read more

5 Proven Ways to Generate Revenue From Facebook

If you've read any of the Facebook marketing case studies over the last year, you've seen examples of small business profits and boosts in ecommerce sales via Facebook ... But when you get the right fans from Facebook ads and engage them with interesting ... read more

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