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5 Basic Ways to Drive Traffic to Your Website with Online Marketing

Bly’s book The Digital Marketing Handbook ... PPC success is achievable if you focus on: A lead magnet is a free content offer -- an ebook, white paper, case study, e-course or checklist. Your lead magnet should be so relevant to your prospect's needs ... read more

A Simple Strategy for Writing Captivating Opening Paragraphs that Hook Readers

White uses curiosity like a magnet ... on your article, they’ll stay on the page and keep reading. Your introduction has to further tighten the hold on their curiosity. As William Zinsser observed in his book On Writing Well, “Your lead must capture ... read more

The 8 Essential Elements Of A Successful Blog Post

Give some indication of what your article is about. Make the prospect want to at least check out your first paragraph. In other words, it needs to be magnetic ... how I’m using the word “compelling” here. In news reporting, a lead should pull ... read more

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Four tips to spring clean your health

Clear your shelves. Get rid of fad diet books and social media posts detailing quick-fix ways to lose weight. Although these diets may lead to weight loss through ... it helps to burn more calories, too. Use your phone or a step tracker to estimate total ... read more

Facebook Already Has Our Data. Can It Use It to Combat Racism?

But that data collection became so important, because what we were able to do with the data is actually turn it into a comic book ... your letter, you don’t necessarily say that Facebook should stop collecting data. But you say that perhaps they’re ... read more

How to Position Yourself as an Expert Even If Nobody Has Heard of You

Like a good attorney we use these "opportunity gaps" to present our case for why we believe businesses should be utilizing webinars to generate more qualified leads and sales. I recommend finding your industry ... as blogging, lead magnets, email marketing ... read more

How to Have Your Best Skin in Your 40s, 50s, and 60s

There’s a caveat with retinoids, though: They lead to photosensitivity, so dedicated daily use of high-SPF, full-spectrum sunscreen (minimum SPF 50) is a must. If the barriers of a prescription and photosensitivity are dampening your interest in ... read more

Love being outside? Here are 5 easy ways to bring nature indoors

Writing my book—A to Z of D-Toxing—over eight years ... I’ve been excited to discover the many ways 100 percent pure salt can be used at home. Besides using natural sea salts in your food (which can add dozens of essential minerals to your diet ... read more

Faith: Seek righteousness first and use your life well

Years ago, I read the book, “The Life of Benjamin Franklin ... Regardless what is going on, use your life well. Devote time to your spiritual life. Take care of your health. Enjoy your beloved family. Build strong relationships. read more

Backstage Helped This Actor Book an Award-Winning Web Series

I was cast as a small cameo role, kept in touch with Jack, and then was asked to be the lead role in ‘Big Law ... to see how the series turns out!” To see your success story in print, tweet @Backstage using the hashtag #IGotCast. read more


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