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How Social Media Can Serve As The New Focus Group For Your Brand

Another benefit of social media is its ability to directly connect brands with consumers. One trend that is gaining traction in the advertising world is sending products to consumers and asking them to share their feedback and post a review on their social ... read more

Woman fakes a Disneyland vacation to make a point about Instagram ‘perfection’

she wondered about the possibilities of social media manipulation and feigning a “perfect” life. I'm not feeling entirely myself after that trip. Strange. Tomorrow I'll share a blog post telling you all about it. It's not every day you get to say ... read more

How to Build Your Employer Brand With Social Media

Today, social media ... Its post forms make the content and approach more interesting, eye-catching, and appealing, thus enabling greater reach out. Instagram goes a long way in showcasing a brand's face or corporate culture. "Though not the perfect ... read more

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BBNaija 2018: Nigerians react as Teddy A displays Nina’s pants [VIDEO]

Here is how Nigerians reacted on social media: @MbalienhleMahl “Are we bringing this up ... Everything they do in that house is perfect. You guys always pick on someone’s mistake and to you, it’s okay that Nina is dropping her underwear anywhere ... read more

Social media in 2018: Time to grow up or get out

According to a recent study by social media metrics company Buzzsumo, average social shares per post had declined by 50 percent in 2017 ... Effective content marketers know how to create content that builds a bridge between their business’s goals and ... read more

Top 5 Social Media Strategies to Strengthen Your Brand

When it comes to social media channels, you have to use the possibility given by each platform in full extent. You should use a mix of text posts, videos, GIFs, images, and more. Also, you should create your own post contents that are unique and highly ... read more

Can AI solve the internet's fake news problem? A fact-checker investigates.

On one hand, despite the hand-wringing over our post-truth world, facts do still exist ... reported last year that more than two-thirds of American adults get news on social media, where misinformation abounds. We also seek it out. In December, political ... read more

How Brands Can Get Better Organic Visibility with Instagram Stories

Stories have been captivating audiences across social media platforms, allowing brands and users to ... Due to the time-limited nature of Stories, brands will need to create a specific set of KPIs. Unlike posts – likes or comments shouldn’t be ... read more

How to Quit Facebook

If you’re ready to move away from the social media giant ... And if you create a new profile, you’ll lose access to any comments, preferences, and data you shared earlier. Any post you’ve shared on Facebook using those apps will also disappear ... read more

Invisibilia: They Risked Their Lives To Bring Music Back

The plan was to create a musical reality show that could undermine the ... gave me a sense of hope that the country is not as damaged as people put it out or how the media normally covers it." One of the people lining the halls that day was the young ... read more

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