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12 Ways to Improve Your Startup's Social Media Marketing

“From our work in the experience economy, we’ve found that an effective social media strategy is an incredibly powerful tool to create a multiplier effect on experiential marketing,” says Daniel Yaffe, co-founder of experience relationship management ... read more

How To Do A Social Media Detox, According To Olympic Gymnast Aly Raisman

Social media has us convinced that we should look a certain way, but the truth is, there is no singular definition of beauty. Raisman partnered with Create & Cultivate ... and TV stars who appear to have the “perfect” body. As a way of coping, she ... read more

How To Create An Effective Content Marketing Plan

In this position, you could write a blog post about alternative lending ... You could also create a video on how best to apply for a loan and upload it to YouTube, then mention it on your social media pages using relevant hashtags. Understanding exactly ... read more

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How to Leverage Social Media In 2018: A Video Marketing Guide for Brands

As social media continues to dominate the focus of most company's marketing focus and media budget, now would be the perfect time to review what works ... So if you have been ignoring the tools and techniques that create better engagement for mobile ... read more

Will Smith Transforms Back Into the Fresh Prince for a Very Important Reason

So, Ellen DeGeneres—being the proud social media expert that she is—decided ... be complete without the always-popular Throwback Thursday post. So what did Will do in order to create a perfect #TBT? He hopped into his best '90s attire and transformed ... read more

Create a Perfect Social Media Post on Top 7 Networks (Infographic)

The popularity of many social media sites among the majority of Internet users and the ability to reach targeted audience in a cost-effective way are probably the 2 of the best benefits that most business owners can get when they use this marketing medium. read more

An ad agency put graffiti artists and Instagram stars in charge, and managed to pull in $30 million in revenue

Instead of classic ad executives, it is steered by musicians, social media influencers ... "We want to create value for brands in more authentic ways, without all the rhetoric and baggage that the industry comes with." *This post has been corrected to ... read more

Storify’s demise shows nothing lasts forever (but the use of social media embeds in stories persists)

Once known as a required tool for journalists to be “social-media savvy”, Storify will ... “Their goal is not to defend journalism… In the perfect world, journalists and people who care about this would create an open source version of Storify ... read more

The Real Cost of Inclusivity in Beauty: Kylie Cosmetics Isn't to Blame in a Post-Fenty World

In 2016, the color Brown Sugar was created to be the perfect nude for darker skin tones ... Huda Beauty has been accused of not posting any men or black women to their social media until a few months ago when they launched a foundation in wide range ... read more

How to Rebuild Puerto Rico

As power and internet access had been restored to other parts of San Juan, the media had been kicked out of ... When Maria hit, Levin saw Puerto Rico as the perfect testing ground for his ideas. In a blog post written in early October, he could barely ... read more


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