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How Skylar Diggins Is Building A Brand That Transcends The WNBA - Latest News

How Skylar Diggins is building a brand that transcends the WNBA

This story appears in ESPN The Magazine's May 23 WNBA Issue. Subscribe today! SKYLAR DIGGINS IS sitting in a booth in an empty restaurant near Manhattan's West Side Highway, telling stories about a su... read more

Inside Jay Z's high-end boutique athlete agency

Perez said Jay Z spotted Skylar Diggins on television and insisted they sign the WNBA star. Ted S ... Roc Nation boasts a brand that transcends the sports world. Yormark said slotting has zapped some ... read more

Shock's Skylar Diggins has had busy offseason, training and building her brand

NEW YORK - It has been a whirlwind few weeks for Tulsa Shock guard Skylar Diggins ... it hasn't been all play for Diggins, whowas coming off a disappointing rookie season with the Shock. She has been ... read more

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‘We’re not trying to be the biggest, we want to be the best’: Roc Nation president Michael Yormark

His stablemates include fellow NBA players like Jeremy Lin and youngster Josh Hart, the WNBA’s Skylar Diggins, baseball star and ... “In addition to that, we also focus on marketing, brand partnership... read more

How Skylar Diggins became a success story for Jay Z's Roc Nation Sports

To get WNBA guard Skylar Diggins – then a senior ... he said they earned Diggins far more than if she had gone overseas. “We decided what was best for her was to build her brand the first year,” said ... read more

WNBA All-Stars, gathered in Minnesota, proud of bigger brand

There's a long way to go to capture more attention in the crowded mainstream of American sports, but these women have been busy building a bigger brand. "You travel around ... trying to win," said Win... read more

Examining the Current State of NBA Sneaker Culture

Puma is also making traction in the WNBA, with an impressive upcoming leaguewide partnership and a face for women’s basketball in Skylar Diggins-Smith. You just have to wonder what plan the brand has ... read more

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