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How Skylar Diggins is building a brand that transcends the WNBA

This story appears in ESPN The Magazine's May 23 WNBA Issue. Subscribe today! SKYLAR DIGGINS IS sitting in a booth in an empty restaurant near Manhattan's West Side Highway, telling stories about a subject that's intimately familiar to any woman who spends ... read more

Inside Jay Z's high-end boutique athlete agency

Perez said Jay Z spotted Skylar Diggins on television and insisted they sign the WNBA star. Ted S ... Roc Nation boasts a brand that transcends the sports world. Yormark said slotting has zapped some of the creativity from player contracts, and Roc ... read more

Shock's Skylar Diggins has had busy offseason, training and building her brand

NEW YORK - It has been a whirlwind few weeks for Tulsa Shock guard Skylar Diggins ... it hasn't been all play for Diggins, whowas coming off a disappointing rookie season with the Shock. She has been busy expanding her brand. The 23-year-old already ... read more

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Preseason Power Rankings: Can Anyone Catch the Lynx and Sparks?

Those moves improve a talented roster that already included All-WNBA First Team point guard Skylar Diggins-Smith and reigning Rookie ... era in the nation’s capital as the Mystics look to build on last season’s improvements. Washington went from ... read more

How Skylar Diggins became a success story for Jay Z's Roc Nation Sports

To get WNBA guard Skylar Diggins – then a senior ... he said they earned Diggins far more than if she had gone overseas. “We decided what was best for her was to build her brand the first year,” said Perez. In her offseason, Diggins has done a ... read more

Q+A: Skylar Diggins

A phone call from New York lights up Skylar Diggins ... things as far as brand marketing, my camps, being able to have that rest, especially at this point. But yeah, we’ll just see how it plays out. It’s a long break from WNBA season to WNBA season, ... read more

Jay-Z gives WNBA player Skylar Diggins a Mercedes Benz as graduation gift

Rap mogul JAY-Z thrilled one of his first sports star charges on her graduation day by presenting her with a brand new luxury car. The 99 Problems hitmaker has expanded his Roc Nation empire to include sports management, and WNBA star Skylar Diggins is one ... read more

The 3 Sides of the WNBA: Serious, sexy & showtime

This league has a bunch of potential since the WNBA has many different personalities, layers and facets to its sport. There are three players in my mind that stand out the most, Maya Moore, Skylar Diggins & Shoni Schimmel. They all have star power that ... read more

John E. Hoover: Shock's Skylar Diggins staying home — for now

Ask Skylar Diggins about the NCAA Tournament bracket and she’ll give you Notre Dame as her winner. Ask her about the women’s bracket, and of course her alma mater and hometown Fighting Irish are the pick. But ask her about WNBA players following Diana ... read more


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