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How Skylar Diggins Is Building A Brand That Transcends The WNBA - Latest News


How Skylar Diggins is building a brand that transcends the WNBA

This story appears in ESPN The Magazine's May 23 WNBA Issue. Subscribe today! SKYLAR DIGGINS IS sitting in a booth in an empty restaurant near Manhattan's West Side Highway, telling stories about a ... read more

Inside Roc Nation Sports, Jay Z’s high-end boutique athlete agency

Perez said Jay Z spotted Skylar Diggins on television and insisted they sign the WNBA star. Outsiders couldn’t quite ... Roc Nation boasts a brand that transcends the sports world. Yormark said ... read more

WNBA oral history: Moving the ball forward

Check out the highlights below, and find complete coverage here: The art of the crossover: Skylar Diggins is a fierce competitor with the backing of Jay Z and Nike and is building a brand that ... read more

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How Skylar Diggins became a success story for Jay Z's Roc Nation Sports

To get WNBA guard Skylar Diggins – then a senior ... he said they earned Diggins far more than if she had gone overseas. “We decided what was best for her was to build her brand the first year,” said ... read more


Get Tougher With Skylar Diggins' Bodyweight Workout

When Skylar Diggins entered the WNBA as a rookie in 2013, she encountered a level of physicality she wasn't expecting. She says, "My first year, I felt like a pinball. I didn't feel like I was as ... read more

Nneka Ogwumike is 'glue' for Los Angeles Sparks

Mechelle Voepel » The art of the crossover: Skylar Diggins is a fierce competitor with the backing of Jay Z and Nike and is building a brand that transcends the WNBA. Mina Kimes » Mystics' Dolson: 'I ... read more

Q+A: Skylar Diggins

A phone call from New York lights up Skylar Diggins ... things as far as brand marketing, my camps, being able to have that rest, especially at this point. But yeah, we’ll just see how it plays out. ... read more

The impact of Skylar Diggins' Sports Illustrated pictorial

Tulsa Shock guard Skylar Diggins is in this ... Three separate issues have arisen from Diggins' appearance in the swimsuit issue. First, it has been suggested she is more interested in building her ... read more

Why WNBA Stars Struggle to Build Personal Brands

When Skylar Diggins, a 24-year-old WNBA Guard for ... pulls in a salary of $105,000 with the WNBA; playing for Russia's UMMC Ekaterinburg earns her $1.2 million. "Building my brand is a natural ... read more

Inside Jay Z's high-end boutique athlete agency

Perez said Jay Z spotted Skylar Diggins on television and insisted they sign the WNBA star. Ted S ... Roc Nation boasts a brand that transcends the sports world. Yormark said slotting has zapped some ... read more

5 Boss Gym Moves From Skylar Diggins

Tulsa Shock point guard Skylar Diggins is putting in serious work. As one of the WNBA's most heavily marketed players ... But while she builds her brand, Diggins also works hard to improve her game. ... read more



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