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How Skylar Diggins Is Building A Brand That Transcends The WNBA - Latest News


How Skylar Diggins is building a brand that transcends the WNBA

This story appears in ESPN The Magazine's May 23 WNBA Issue. Subscribe today! SKYLAR DIGGINS IS sitting in a booth in an empty restaurant near Manhattan's West Side Highway, telling stories about a su... read more

Twenty years later, a look back at WNBA's first game

Mechelle Voepel » The art of the crossover: Skylar Diggins is a fierce competitor with the backing of Jay Z and Nike and is building a brand that transcends the WNBA. Mina Kimes » Lost and found in Ru... read more

WNBA oral history: Moving the ball forward

Check out the highlights below, and find complete coverage here: The art of the crossover: Skylar Diggins is a fierce competitor with the backing of Jay Z and Nike and is building a brand that transce... read more

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How Skylar Diggins became a success story for Jay Z's Roc Nation Sports

To get WNBA guard Skylar Diggins – then a senior ... he said they earned Diggins far more than if she had gone overseas. “We decided what was best for her was to build her brand the first year,” said ... read more


Dallas Wings star Skylar Diggins talks music, community involvement, rivalry with Kevin Hart

Dallas Wings guard Skylar ... time WNBA All-Star has been running a nation-wide camp series "Shoot 4 the Sky" teaching kids about basketball and other life skills while also working to build her uniqu... read more

Five Irish on WNBA Opening Day Rosters

Three of those Notre Dame greats will be on hand for Saturday's league opener in Indianapolis (6 p.m. ET tipoff), as Natalie Achonwa ('14) and Devereaux Peters ('11) lead the defending WNBA Eastern Co... read more

Notre Dame's Muffet McGraw Sees Big Difference In Finishing Second

"I am conscious that I am building a brand now, and that as time goes on it's possible more people are going to be interested in finding out more about me," Diggins said. "I've seen what's happened wi... read more

Nneka Ogwumike is 'glue' for Los Angeles Sparks

Mechelle Voepel » The art of the crossover: Skylar Diggins is a fierce competitor with the backing of Jay Z and Nike and is building a brand that transcends the WNBA. Mina Kimes » Mystics' Dolson: 'I ... read more

WNBA All-Stars, gathered in Minnesota, proud of bigger brand

There's a long way to go to capture more attention in the crowded mainstream of American sports, but these women have been busy building a bigger brand. "You travel around ... trying to win," said Win... read more



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