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Data is the new oil: dirty, misunderstood, polluting the world & pulled from all the wrong places

Over the last few years it has been impossible to go to a meeting, conference or pitch presentation ... Insights need both data AND human empathy to give clients customer intimacy at scale for an unfair commercial advantage. A “Big” Data Poster for ... read more

Checks And Balances Are Key To Clean, High-Quality Data

Before we go further, I am imploring marketers to get back to the basics. The data boom is similar to black ... Brand marketers must have a solid foundation that begins with a customer journey plan. This goes beyond the media plan, audience definition ... read more

Artificial intelligence eliminates guesswork and ushers in a modern marketing checklist

3: Shift from broadcast distribution (reach) to right message, right time, right place, right device 1:1 engagement ... compelled to engage back. 5: Shift from generic customer experience strategies by humanizing consumer journeys and paths to purchase. read more

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BIGShift In Vizag: Startups Meet Venerated Mentors To Seek Advice On Entrepreneurship

With a history that dates back to the 6th century AD ... took the centre stage to share her highly inspiring entrepreneurial journey. Prior to starting her own venture, she worked as an Assistant Director at Miracle Software Systems. read more

Speaking of India: Five Lessons on India-Based Product Development

I go three to four times per year with a agenda that typically looks like: A large number of 1-1 meetings Attendance at a few regular group/team meetings A few special, topical meetings An all-hands meeting at the end where I report back on what I’ve ... read more

Ecommerce eyewear platform is betting on growing niche markets

The ecommerce platform has just raised $1.1 million from UAE and KSA investors ... and after looking back at their achievement in the region, they believed this was the right time to go ahead and pursue their dream to kick-off a new venture based on ... read more

Crafting a marketing narrative for an electric world

As we embark on the new marketing journey ... go back to their brand’s core and rethink basics. What does the brand offer at its core in this era of tech parity? * Evolution of behaviour patterns What are the significant behaviours shifts which customers ... read more

Despite the hype, OnePlus holds mere 0.4% market share, and still has a long way to go

In a consumer segment that is based on the concept of aspirational value, OnePlus will need to have a phone that its customers can ... but its journey has been a roller coaster ride before it went back to the basics. Currently, it is clearly focused ... read more

The road to municipal Internet: Boulder benefits from Longmont's journey

Platte River, in turn, paid for that 1996 trip to Iowa and, a year later, would also pony up $1.1 million ... customers' speeds across Colorado. "We have increased our speeds 13 times in 12 years, and also in Longmont, we will continue to scale our network ... read more

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