Fast-food Chains Including Wendy's, Burger King, And Whataburger Are Ganging Up On IHOP To Slam Its IHOb Revamp | Latest News RSS feed

Fast-food Chains Including Wendy's, Burger King, And Whataburger Are Ganging Up On IHOP To Slam Its IHOb Revamp - Latest News


IHOP's decision to change its name to IHOb infuriated customers, but it is the biggest marketing triumph the brand has had in years

IHOP says that the campaign has already resulted in more burger orders, Ad Age reported. IHOP's president, Darren Rebelez, told the publication that restaurants were seeing roughly four to seven times ... read more

Subway is backing off breakfast, and it reveals a growing problem plaguing the restaurant industry

Kate Taylor "We are continuously evaluating every consumer touchpoint (including ... about 500 of its US locations this year, based on projections. Franchisees and other internal Subway sources told B... read more



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