Fast-food Chains Including Wendy's, Burger King, And Whataburger Are Ganging Up On IHOP To Slam Its IHOb Revamp | Latest News RSS feed

Fast-food Chains Including Wendy's, Burger King, And Whataburger Are Ganging Up On IHOP To Slam Its IHOb Revamp - Latest News


Fast-food chains including Wendy's, Burger King, and Whataburger are ganging up on IHOP to slam its IHOb revamp

IHOP said on Monday that it had changed its name to IHOb to promote the debut of its new burgers. Chains including Wendy's, Burger King, and Whataburger have slammed ... their beloved pancakes. And ot... read more

IHOP's decision to change its name to IHOb infuriated customers, but it is the biggest marketing triumph the brand has had in years

IHOP says that the campaign has already resulted in more burger orders, Ad Age reported. IHOP's president, Darren Rebelez, told the publication that restaurants were seeing roughly four to seven times ... read more

IHOP changed its name to IHOb to promote its new lineup of burgers. They're shockingly good.

We were skeptical of IHOP's ability to craft burgers that matched its pancakes in quality. But after trying the new burgers (with a side of pancakes), we were IHOb converts. IHOP's rebrand as IHOb — t... read more

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Subway is backing off breakfast, and it reveals a growing problem plaguing the restaurant industry

Kate Taylor "We are continuously evaluating every consumer touchpoint (including ... about 500 of its US locations this year, based on projections. Franchisees and other internal Subway sources told B... read more



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