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Digital Inbound Marketing: A partnership between lead generation and lead nurturing

I recently had a client say to one of our account executives at The Sentinel, “I’m really not sure the money I’m spending on digital marketing is justified. I know the reporting shows people contactin... read more

Financially Focused Inbound Marketing Agencies Do More For Advisors

Today’s digital-sensitive sales environment ... the financial services business. Too often, inbound marketing agencies don’t grasp the importance of turning your website into a powerful engine for lea... read more

9 KPIs to Measure Inbound Marketing Success

In a digital ... nurturing significantly improves conversion rates and improves the return on the investment of website traffic generation methods. The leads at this stage are awareness stage leads. S... read more

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How to Prove ROI for a B2B Social Media Strategy

Fast forward almost 10 months later and challenges are similar despite the rapid adoption of marketing technology ... B2B marketers must connect the dots between productivity, traffic, lead nurturing, ... read more

The 8 Pillars of Demand Generation for Modern B2B Marketers: A Holistic Approach to Managing Demand-generation Operations

lead nurturing architectures and implementation management. This pillar covers the importance and methodologies of creating service-level agreements between sales and marketing. This also includes the ... read more

Web conversion vs app conversion: 3 big differences you should know

In web marketing, a conversion typically means getting a lead to self-identify ... which happens frequently between the “added item to cart” and “completed checkout” conversion events. A key tactic in ... read more

SmartTouch Interactive Welcomes Seven New Real Estate Developer and Home Builder Clients from Across the United States

Inbound subscription marketing packages include Search Engine Marketing strategies on major search engines, retargeting and digital display ... Platform for lead management, which streamlines and auto... read more

The B2B Marketing Lab to Host New Inbound Marketing HubSpot User Group Event in South London

Inbound Marketing ... transform their digital marketing strategy through Inbound Marketing and HubSpot. The B2B Marketing Lab provides marketing automation software services and consultancy in lead ge... read more

12 Questions: The Role, Relevance and ROI of Social Media in Banking

Financial institutions who fail to properly deal with this inbound stream of social conversations and ... that don’t involve PII (personally identifiable information). 3. Lead Generation – Brands can ... read more

Outbound marketing: Not dead by any means

What's new in lead generation? Maybe the same old ... are largely generated through aggressive outbound marketing. "There is a lot of hype on blogs and elsewhere about inbound marketing, lead scoring, ... read more

15 Digital Strategies for Financial Marketers in 2015

Typical branding efforts include logo design, corporate identification and style guide development that will extend across all marketing channels for increased visibility. As the online hub for financ... read more

70 New (Really) Marketing Automation Stats

Case in point: “Companies that excel at lead nurturing ... marketing landscape of blurred lines and interconnectedness. We’ve done our best to put them in their most natural spot. The Stats MARKETING ... read more

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