Could Aviator, Not Continental, Begin the End of Lincoln’s Alphabet Soup Naming Scheme? | RSS News Feed

Could Aviator, Not Continental, Begin the End of Lincoln’s Alphabet Soup Naming Scheme? - Latest News

RSS Feed for this news: Could Aviator, Not Continental, Begin the End of Lincoln’s Alphabet Soup Naming Scheme?

Could Aviator, Not Continental, Begin the End of Lincoln’s Alphabet Soup Naming Scheme?

If rumors prove true, Lincoln could end its love affair with MK alphabet soup names with a new ... was “very excited about the Continental name and the attention it’s gotten.” However, it could be the Aviator – not the Continental – to get ... read more

Why Lincoln is ready to toss the alphabet soup

DETROIT -- Does the Lincoln Continental mark the beginning of the end of the brand’s confusing “MK” naming scheme? Joe Hinrichs ... earning a spot on Automotive News’ list of the year’s 10 biggest blunders.) Alan Mulally, who became CEO shortly ... read more

MKNothing: Why Lincoln Ditched the Alphabet Soup

For me, the disarmament campaign started when Lincoln began abandoning real names in favor of an alphanumeric (minus the numeric) naming scheme. Turns out, after reading a revealing Automotive News interview with Lincoln’s marketing chief, I’m not the ... read more


FeedsRSS Created by. Full RSS Feed | Privacy Policy | Contact Us