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CHEATSHEET: HOW TO FIND THE RIGHT AI PLATFORM FOR B2B SALES AND MARKETING

AI is having a growing impact on strategic go-to-market tasks, but you might be curious about how to find the right B2B sales and marketing AI platform for your organization. In this cheatsheet, we will walk through 4 things your team should look for in an ... read more

Salesforce Adds New E-Commerce, Einstein AI Features for CRM Platform

“We’re able to create a consumer-like shopping experience for B2B customers that’s built natively on the same platform,” Bobby Jania, Salesforce vice president of product marketing ... to offer consumers a “next best offer” based on their ... read more

What’s Next in Marketing, According to Marketers

What’s the most important new skill marketing people should adopt? “AI is ... “In B2B, you can talk to people for a long time, move them from one stage to another in your funnel, have them engaged and still not get sales. Not because they don ... read more

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The most in-demand tech job is the one nobody associates with tech

But the reality is that it's impossible to scale and sustain most software platforms ... level sales and marketing talent. A 2018 Randstad report shows that sales rep is the second most in-demand job in Canada, with extreme demand for B2B reps. read more

B2B marketing misconceptions, exclusive interview w/ Tom Stein

As the chairman and CCO of global B2B marketing ... the right times with the right messages. Here’s an example: We have a client named Key Technology. Key is a global leader in food processing technology. Key introduced a new digital sorting platform ... read more

Why AI is the ultimate sales hack

Common AI personal assistants such as Siri, Alexa, and Google Assistant are helping people figure out their daily schedules, controlling the lights and thermostats in homes, and helping commuters find the best ... sales cycle. Providing a holistic B2B ... read more

AI in B2B Marketing; No Reason to Get Excited Just Yet

With large volumes of data, the current AI capabilities of marketing automation platforms really shine ... most of the small business and B2B marketers are at right now. B2B marketing, with its lower volumes and longer sales cycles, is never as cool ... read more

What's going on underneath your AI?

Is Jane or Bob a better hire for our sales department ... and the widespread introduction AI-based candidate profiles would have huge impacts in that sector by finding the best fit and reducing turnover, according to Betancourt. But AI in hiring can ... read more

Future CMO must be engaged and fearless

Similarly, those buying business products and services back then may have read some of the generic marketing literature they were sent but, if considering a purchase, they would probably call the sales ... (AI). The right AI will help firms find trends ... read more


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