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Be A Social Do-Gooder Like Nike Or Risk Losing Customers - Latest News


Nike Lives Up To Its Own 'Just Do It' Motto

The move will generate immense discussion, but don't be fooled by social media ... types of consumer to Nike, as they stand to spend the most money on sneakers and apparel. source: Pew Research Center ... read more

Nike Made $6 Billion From That Colin Kaepernick Ad. Here's What All Brands Can Learn.

To run an ad like Nike ... risk and it demands that you stand for something that is polarizing and makes your fans decide if they stand with you and the cause you stand for. Related: 4 Ways to Market ... read more

Gillette’s Ad Angered Old Customers in Pursuit of New Ones

“Conversations on these profound social issues ... men every year. While Nike’s Kaepernick campaign played to its core customers, Gillette sought to make an impression on the group it’s been losing to ... read more

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TOMS founder: It's worth losing 'apathetic' customers to take social stances

“When you really get down to the math of it, having a group of customers that are passionately engaged in your brand, and growing that, to lose ... like it or not, and consumers are no longer allowing ... read more


Here's why more brands, like Nike with Colin Kaepernick, are openly liberal

Nike ... it will lose from making Colin Kaepernick the face of an ad campaign. Wading into politics can still alienate customers. What's new is it can do a lot to attract them, too. Most brands' ... read more

How businesses should conduct themselves socially in politically polarized times

Given the highly charged political climate evident in the recent elections, when sensitive issues come up in social or business situations, middle-market business owners may want to tread thoughtfully ... read more

Trump's hit on NFL protests could have real economic consequences

Like the Pittsburgh ... a stand on player protests or risk losing customers. This is right where McDonald’s, Pepsi and their consumer product cousins do not want to be — smack in the middle of a ... read more

Procter & Gamble's Gillette ad: The best commercials make us think

After all, why risk alienating any customers? But that no longer seems to be the prevailing attitude. In fact, some companies are discovering that taking a stance on social and environmental ... say ... read more

The Plot To Put Amateurism And The NCAA In The Past

For one thing, the possibility of federal criminal charges will surely change the risk calculus ... Sort of like how by being a horrible taxi company, you create the ability for Lyft or Uber to start ... read more

7 Ways Marketers Can Reach Gen Z

Don't use a social media channel like Snapchat as though it's a modern day version of TV. Engage with, and listen to, your audience. The most successful Gen Z marketers spend time listening to ... read more

INSIDE GROUPON: The Truth About The World's Most Controversial Company

In January 2007, with Lefkofsky's backing, Mason started working on a company — a do-gooder enterprise called The Point. The Point was a social media ... Just like any other company filing to go ... read more

If We Had To Buy One Stock Right Now, It Would Be Baozun

After all, Baozun is a company that assists foreign companies with a Chinese online presence, offering services like digital store fronts, marketing campaigns, customer fulfillment, etc. In short, a ... read more



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