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Be A Social Do-Gooder Like Nike Or Risk Losing Customers - Latest News

Trump's hit on NFL protests could have real economic consequences

Robert Reed Contact ReporterChicago Tribune Like the ... protests or risk losing customers. This is right where McDonald’s, Pepsi and their consumer product cousins do not want to be — smack in the mi... read more

If We Had To Buy One Stock Right Now, It Would Be Baozun

After all, Baozun is a company that assists foreign companies with a Chinese online presence, offering services like digital store fronts, marketing campaigns, customer fulfillment, etc. In short, a o... read more

21 Books Highly Recommended by Successful Executives

Whether you like ... losing, the differentiator usually comes from being bold and embracing the art of the possible from what is seemingly impossible." --Chris Crowley, executive vice president and ch... read more

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Plan Your Facebook Video Strategy Like a TV Series

As TV ads decline, more people are watching, sharing, and engaging with video on social media. That means for marketers ... converting, and retaining customers. Just don’t lose sight of your end goal ... read more


10 Green Social Networks You Should Know

Here’s our thoughts and our list of 10 green social networks you should know ... do-gooder social network, launched by Ben Rattray in February 2007, offers a variety of philanthropic actions to focus ... read more

INSIDE GROUPON: The Truth About The World's Most Controversial Company

In January 2007, with Lefkofsky's backing, Mason started working on a company — a do-gooder enterprise called The Point. The Point was a social ... stake in Groupon. Just like any other company filing ... read more

Wearable technology: Who knows your body’s secrets?

For example, devices like Fitbit and Nike’s FuelBand record people’s motion and then send that information wirelessly to a website so they can keep track of calories burnt and so on. Some share it on ... read more

Decoding Chris Baggott

Home Depot hired ExactTarget and became one of its anchor customers. Throughout the 2000s, ExactTarget’s client list grew all the more impressive. Gap Inc., Coca-Cola, Papa John’s, and Nike all ... it ... read more

Baozun - A High Risk Bet Worth Taking

Its high-profile clients include Nike, Microsoft, Budweiser ... Will it tread water and neither gain nor lose much from my initial purchase? Maybe. Will its owners take it private the first chance the... read more

Procter & Gamble takes calculated risk with ‘The Talk’ ad

Some brands are specifically known for taking positions on political or social issues. Other big brands have tried it too. Earlier this year, Nike ... of the customer research firm Brand Keys Inc. in ... read more

Here’s Why I Don’t Write on LinkedIn and Why You Shouldn’t Either

In early 2011, LinkedIn first launched social content link sharing ... nobody on the platform takes a stand at the risk of offending any semblance of a new perspective customer. Who wants to read auth... read more

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