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Be a Social Do-Gooder Like Nike or Risk Losing Customers

But that doesn't mean you need to transform your organization into a social entrepreneurship startup or launch a companywide volunteer program overnight. To have a meaningful impact that resonates with this generation, your goal should be to create a ... read more

Trump's hit on NFL protests could have real economic consequences

Like the Pittsburgh ... a stand on player protests or risk losing customers. This is right where McDonald’s, Pepsi and their consumer product cousins do not want to be — smack in the middle of a highly emotional social controversy. read more

If We Had To Buy One Stock Right Now, It Would Be Baozun

After all, Baozun is a company that assists foreign companies with a Chinese online presence, offering services like digital store fronts, marketing campaigns, customer fulfillment, etc. In short, a one-stop shop e-commerce and social media solution. read more

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Procter & Gamble takes calculated risk with ‘The Talk’ ad

Some brands are specifically known for taking positions on political or social issues. Other big brands have tried it too. Earlier this year, Nike ... of the customer research firm Brand Keys Inc. in New York, said that's the risk Procter & Gamble took ... read more

INSIDE GROUPON: The Truth About The World's Most Controversial Company

In January 2007, with Lefkofsky's backing, Mason started working on a company — a do-gooder enterprise called The Point. The Point was a social ... stake in Groupon. Just like any other company filing to go public, Groupon has to list "risk factors" ... read more

10 Green Social Networks You Should Know

Here’s our thoughts and our list of 10 green social networks you should know ... do-gooder social network, launched by Ben Rattray in February 2007, offers a variety of philanthropic actions to focus on, but highlights several green projects like ... read more

Wearable technology: Who knows your body’s secrets?

For example, devices like Fitbit and Nike’s FuelBand record people’s motion and then send that information wirelessly to a website so they can keep track of calories burnt and so on. Some share it on Facebook or other social media sites. For many users ... read more

Under Armour reckons with backlash to CEO’s comments on Trump

Under Armour responds after facing backlash over Kevin Plank's Trump comments Under Armour moved quickly Wednesday to contain a social media backlash ... you run the risk of alienating a major segment of your customers. That’s only heightened in terms ... read more

Baozun - A High Risk Bet Worth Taking

Its high-profile clients include Nike, Microsoft, Budweiser ... Will it tread water and neither gain nor lose much from my initial purchase? Maybe. Will its owners take it private the first chance they get when U.S. equity markets finally take a tumble? read more

Here’s Why I Don’t Write on LinkedIn and Why You Shouldn’t Either

In early 2011, LinkedIn first launched social content link sharing ... nobody on the platform takes a stand at the risk of offending any semblance of a new perspective customer. Who wants to read authors who don’t feel real? You know what real writers ... read more


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