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Be A Social Do-Gooder Like Nike Or Risk Losing Customers - Latest News


Here's why more brands, like Nike with Colin Kaepernick, are openly liberal

Nike ... it will lose from making Colin Kaepernick the face of an ad campaign. Wading into politics can still alienate customers. What's new is it can do a lot to attract them, too. Most brands' targe... read more

Nike Lives Up To Its Own 'Just Do It' Motto

The move will generate immense discussion, but don't be fooled by social media protests ... source: Pew Research Center Yes, Nike will lose some customers over this. However, don't make the ... read more

4 things we can learn about customer engagement from digital pioneers

According to research from NewVoiceMedia, U.S businesses lose an ... it’s worth the risk. When it comes to digital engagement, it’s often the big B2C pioneer brands that jump out, companies like Nike ... read more

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Trump's hit on NFL protests could have real economic consequences

Like the Pittsburgh ... a stand on player protests or risk losing customers. This is right where McDonald’s, Pepsi and their consumer product cousins do not want to be — smack in the middle of a highl... read more


Why Nike's Colin Kaepernick ad is dividing NFL fans

Detroit Lions wide receiver Golden Tate, who has his own deal with Nike, said he has seen some "crazy memes" about the campaign on social media, adding, "but, I like ... risk Nike is taking with the c... read more

Nike's Colin Kaepernick ads strike chord with Detroiters

Nike, like many companies, aims to broaden its customer base and a campaign ... Stoltman, however, believes that the risk Nike is taking with the campaign is calculated. "They know they are going to l... read more

Good for business? A closer look at Nike's Kaepernick ad

This means it could ultimately alienate and lose customers, which is not the purpose of a marketing ... Robert Passikoff, founder of marketing consultancy Brand Keys, said an ad like Nike's will divid... read more

Ritzel: Nike taking calculated risk in relationship with Kaepernick

Nike ... social media displaying people cutting The Swoosh from their socks or throwing Air Maxes into the flame. There's a chance Kaepernick will be bad for business. As Michael Jordan once said, "Re... read more

People are destroying their Nike gear to protest Colin Kaepernick's 'Just Do It' campaign

With that comes the risk of losing those with different views. But that's an inevitable cost of taking on social justice causes, she said. It isn't always as complicated for a company to take a stance ... read more



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