Amazon Will Destroy Traditional Media Unless It Nails Addressable TV, Warns Starcom | Latest News RSS feed

Amazon Will Destroy Traditional Media Unless It Nails Addressable TV, Warns Starcom - Latest News


Amazon will destroy traditional media unless it nails addressable TV, warns Starcom

Amazon’s subscription content service, Amazon Prime Video, will be in 30% of Australian homes within two years, and there’s not much time for legacy media and brands to get ready, Starcom has warned a... read more

Amazon readying for Prime launch, but has a ‘long way to go’ in Australia

Despite its massive foothold in various international markets, e-commerce giant Amazon has conceded there is a long way to go before it becomes a behemoth locally. Country manager for Australia Rocco ... read more



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