Amazon Will Destroy Traditional Media Unless It Nails Addressable TV, Warns Starcom | Latest News RSS feed WooCommerce

Amazon Will Destroy Traditional Media Unless It Nails Addressable TV, Warns Starcom - Latest News


Amazon will destroy traditional media unless it nails addressable TV, warns Starcom

Amazon’s subscription content service, Amazon Prime Video, will be in 30% of Australian homes within two years, and there’s not much time for legacy media and brands to get ready, Starcom has warned at its 2018 Media Futures launch. The report said the ... read more

Starcom pivots to become ‘return on experience’ agency, appoints national planning director and head of measurement

Earlier this year, Starcom repositioned its Media Futures report – which had traditionally been a forecasting report – with the agency telling marketers they are rating themselves twice as highly as consumers rate them when it comes to delivering great ... read more



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