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Ad Agencies Vs. Radio: It Doesn’t Have to Be That Way

The ongoing debate about the way ... have been some very thoughtful pieces on both sides. Radio Ink: This really isn’t anything new, is it? Erica Farber: No, it isn’t, and you know, if we take a step back for a moment, the role of an advertising agency ... read more

CEO to CEO: How Del Esparza grew his ad agency (and what he's learned so far) (Video)

Del Esparza, CEO of Esparza, one of the largest advertising agencies ... being sure we have good metrics and are reporting them accurately and making appropriate recommendations is so different than before. It was print, TV, radio and outdoor when I ... read more

Marketing 101: Copywriting vs. Copy Editing vs. Content Writing

Copywriting — Helping the customer come to the best decision about a brand, product or conversion goal The copywriter writes TV commercials, radio spots ... The typical advertising agencies and copywriters have jumped into the game (I myself was a ... read more

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How to get the best out of radio advertising

And radio ... to ads. Listeners are busy and they are easily distracted. You have limited seconds to get a message across – those first 10” are vital. If you don’t grab the attention within those first 10”, forget it. Your creative agency needs ... read more

Fashion forward! Meet Daytonian of the Week Caressa Brown

I was teased mercilessly, and as a way to improve my self ... and Essence magazines, they have also had their designs featured in music videos, commercial print, and film. Over 70 of our models have been signed to agencies around the globe. read more

Retail Winners and Losers, Ad Agency Angst, and Ackman Accepts Defeat

Meanwhile, WPP, the world's largest ad agency, revealed that the fourth ... "If you advertise on our radio station, this is how many ads it'll run, here's the reach that you're going to have," and that sort of thing. Part of it is also the comfort of ... read more

Why Do We Care So Much About Privacy?

Rather more consequentially, it was the legal justification for the National Security Agency’s collection ... And commercial media are doing what they have always done, which is to use consumer information to sell advertising. Of course Facebook does ... read more

Radio's health is better than you think, but what's the long-term prognosis?

And when [agencies] said, 'Gee, I have to find some money for digital, where do I get it from?' the only group they didn't have a relationship with were radio ... editor of Ad Age. She joined Ad Age in 1985 as editorial assistant, along the way fielding ... read more

PCSO bares ad kickbacks

Friends in media of then President Gloria Macapagal-Arroyo got hefty kickbacks from advertising placements of the Philippine Charity Sweepstakes Office (PCSO) on their radio ... could have been used more meaningfully for charity,” the agency said. read more

Stock Stories, Volume II: Get the Big Picture Right

We have some family birthdays ... increasingly the way people consume news and information in real-time, and more relevant every day to individuals, corporations, sports teams, celebrities, government agencies, news feeds. And, as Spencer Rascoff of ... read more

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