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AI isn’t ready for prime time because of bad data, say marketers

During a closed-door town hall session on April 12, one brand executive asked fellow marketers if the data being fed to AI programs today is bad data that may lead to ill-informed results. “I don’t think it’s a question. We’re making decisions off ... read more

The 50 most innovative CMOs in the world

With marketers' positions within their organizations becoming more important than ever, Business Insider is celebrating the best and the brightest global marketers with our inaugural ranking of the 50 most innovative ... Heaven Sent prime-time event ... read more

Android platform partners should think differently, or fail

Because ... say, having a FM radio. But all that said, popularity propelled iPod. When enough people wanted one, most everyone did. Largely, in the United States, Apple and Samsung are the only smartphone manufacturers directly marketing during U.S. prime ... read more

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Natalie Tran: Bigger than free TV

In data that isn’t usually released by YouTube ... Tran had more viewers than most of Nine’s prime time lineup – Send In The Dogs, Mike & Molly, This is Your Life, Australia’s Funniest Home Videos and of course Two And A Half Men and Shit My ... read more

Thought your Instagram photos were private? Think again: Bug in social media site makes millions of personal images public

It has also been fighting lawsuits claiming it fails to ensure personal data is safeguarded from marketers and third-party apps. The group agreed with a US government agency to submit to external audits of how well it guards users' data. But Facebook has ... read more

Super Bowl LI Ad Review: Facing a Big Moment, Enough Marketers Find Their Footing

In a divisive time for the country on issues such as immigration ... to catch some of the very-not-normal rain in her mouth. Because it's hard for any marketer to differentiate its wate to say much about the brand attributes of water, thought, that's ... read more

Technology, teaching and the future of work

Mission accomplished, you might say. But for Labor we know ... There is still time to avoid greater inequality and division and unfairness. There is still time for a higher education system ready for the technological demands of the jobs of the future. read more

Are you Good2Go? New app allows users to give 'consent' prior to sex... while logging the name and number of their partner

we need to talk' option leads to a pause, during which the couple are given time to discuss their mutual interest in ... third-party service providers' and email marketers. 'To be clear, it is not our policy to disclose these records to just anyone ... read more

Facebook Bots Are a Tougher Sell After Microsoft Tay's Racist Tirade

The consequences when a customer has a bad experience ... hard." Marketers may not usually try to deploy the sophisticated machine-learning techniques that Microsoft used for Tay; they're more likely to carefully restrict what their bots say. read more


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