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A minor league baseball team demonstrates how not to market to millennials

One big challenge business owners and managers face today is dealing with the millennial generation — those generally considered to be between the ages of 18 and 34. Many of us are constantly trying to figure out how to make our brand attractive to these ... read more

Holding the Ownership Group Accountable for Its 2006 Promises

We will build one of the most respected organizations in baseball. It’s difficult to assess this one. Ownership has made great strides in minor league facilities ... in the team that plays on the field, however, Reds fans are not going to be happy. read more

Congress Just Turned Minor League Baseball Players Into Wage Slaves

Thanks to Congress – thanks to Major League Baseball lobbying Congress for two years – minor league ... the right thing” is not a winning argument here, but at least for now, and definitely in a climate where big-market teams have cut payroll to ... read more

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How to get coaches to view your highlights video

However, Kyle opted to play professional baseball and was drafted by the Florida Marlins in the fifth round and played seven seasons for various minor league teams. Kyle is just ... video is an essential tool to market yourself and raise your visibility ... read more

Sabermetrics is a negative force, but it doesn’t have to be

More often than not, norms of ... the lives of people. In baseball, data and governance has allowed teams to circumvent labor laws for minor league players, and it has pushed teams into the position of under-cutting existing market rates because, well ... read more

Yankees blow out Royals in rubber game, 10-1

Box Score Gray, who did not ... the team to Kansas City now to prove that he was worth the call up. He also wants to prove to the Yankees that he is worth keeping instead of being used as a trade chip down the road. Frazier has been killing minor-league ... read more

MLB notes: Ohtani wants reports from interested teams

The memo from Nez Balelo, co-head of CAA Baseball ... to describe its minor league and spring training facilities; to detail resources for Ohtani’s cultural assimilation into the team’s city; to demonstrate a vision for how Ohtani could integrate ... read more

Can Baseball Win Back the African-American Community?

But on one recent brisk July evening at JRP, there were four diamonds full of black kids either playing or practicing baseball—not to mention parents filling the stands to watch the 10-and-under team win ... former major and minor league pros—like ... read more

ETAs for Rebuilding MLB Teams to Become Playoff-Bound

There is no in-between in Major League Baseball anymore. Teams are either going for it or they're not ... international market in finding those next Diamondback players that will be up here on the major league club." Alas, the club's minor league system ... read more


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