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8 Low Cost Marketing Ideas That Will Work for Any Business

Starting and running a business can get very costly. There are a lot of expenses to consider that can easily put you behind if you don't try to find some free or low-cost ways to manage them. Marketin... read more

No Money? No Problem. 30 Low Budget Marketing Ideas for Your Business

Does that mean you just need to wait until you have more money flowing into your business? Of course not! Instead, market your business without breaking the bank by these 30 low budget marketing ideas ... read more

Your Sharpe Ratio Is Low For The Same Reasons You're Bad At Golf

You should care about your Sharpe ratio because a low ... any given asset) Note that there haven't been any terrible years for equities, so the risk is perhaps more than it looks from the last 8 ... read more

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Why every aspect of your business is about to change

Using software and the mobile-phone network, Tesla avoided any need for a recall ... firms to consumers by giving them free or low-cost calls. Illustration by Eric Scott Pfeiffer for Fortune Other new ... read more

The history of Hadoop

Since their core business was (and still is) “data”, they easily justified a decision to gradually replace their failing low-cost disks with more expensive ... What were the effects of that marketing ... read more

How Venture Capital Works

But as the venture capital business has evolved over the past ... they can reap extraordinary returns at relatively low risk. Astute venture capitalists operate in a secure niche where traditional, lo... read more

16 things CEOs should do before an IPO

8 ... The business is not as robust as you claimed it was when marketing the IPO. 2) Something unexpected changed materially for the worse, and quickly. 3) Management is incompetent. I counsel founder ... read more

Seven big problems for 7 billion people

In some of the poorest countries women are having more babies, stymieing development and perpetuating poverty; in some of the wealthier countries low fertility ... and the cost of access is declining ... read more

As Sony's Walkman Turns 35, a Look Back at Its Inception

Sony’s Walkman, which turns 35 years ... was heavy and cost a fortune. It was the bulky TC-D5 that Sony’s Ibuka was hauling back and forth on all those lengthy business flights, and which prompted him ... read more

ADT: Stock Under $10 With Large Upside Potential

ADT's earnings growth will catalyze the stock from the low ... cost of these systems by preventing theft/burglary. The net savings aspect is a great selling point, which can help grow ADT's commercial ... read more

The Future of the Content Business

Piracy begun to lose the war when content became so easily available and so cheap that it became inconvenient to deal with low quality pirated versions ... Just being ‘free’ didn’t work out for the bu... read more

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