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6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel

Ah, the often overlooked middle of the marketing funnel — even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step ... read more

6 Tips to Double the Success of Your Video Marketing Campaign

It puts the power ... campaign. Terry's digital marketing expertise can help you with campaign planning, execution and optimization and best practices for content marketing. In as little as seven ... read more

Crafting a Successful B2B Marketing Strategy

For many B2B marketers, the traditional marketing funnel ... of a successful B2B marketing strategy execution. With only 45% of B2B marketers confident that they have decent, if not high, levels of ... read more

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How To Achieve ROI From Your B2B Content Strategy In 60 Days

For example, let’s say your prospect is a middle ... marketing ideas, see these articles: How to Build a Kickass Content Strategy 11 Awesome Places to Find Content Marketing Ideas 25 Questions to Ask ... read more


B2B Marketing Campaign Ideas for the Bottom of the Funnel

If you missed the other posts in this series, we have B2B marketing campaign ideas to keep your funnel flushed with leads at the top and the middle as well. read more

The Seriously Comprehensive Guide to B2B Content Marketing

We’ll cover a lot of territory today, including: What B2B content marketing is What sets it apart from consumer-facing content How to come up with topic ideas and promote ... serve as inspiration for ... read more

How to Create a Successful Influencer Marketing Campaign

Building up your marketing strategy around your influencer marketing campaign will help you push your audience through your sales funnel. 6. Audit content ... as seven months, the Entrepreneur Authors ... read more

Direct Mail Marketing: Multi-channel approach achieves 700% ROI

The team has shared photos with the rest of the company of the Director of Digital Marketing, Richard Delahaye, standing in the middle ... campaign is to "get outside your own head. We all have such ... read more

Cisco’s Journey to Digital Transformation

Cisco is in the middle of a digital ... digital marketing at Cisco. “The world has transformed, and every marketer has to think about how expectations have changed.” IDC IT buyer research shows that ... read more

The Justin Bieber Effect of Omnichannel B2B Marketing

The first phase of every marketing funnel ... tune of your brand before receiving more direct outbound campaigns. Whether you’re actively advertising, exploring options, or have experimented to no ... read more

The Beginner’s Guide to B2B Facebook Advertising

Today, I’m going to walk you through the fundamental components of B2B Facebook advertising ... what we in the business call a “funnel.” Here’s how it works: These campaigns pull prospects into the ... read more

The Best of 2018 Influencer Marketing Trends

As the New Year kicks off, influencer marketing remains a hot ... showed the advantages of partnering with “power middle” and micro-influencers, 2018 will see the strategic use of a range of ... read more



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