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6 B2B Marketing Campaign Ideas To Power The Middle Of Your Funnel - Latest News


The Best B2B Email Subject Lines: 44 Ideas by Personality Type

To help you increase the open and click-through metrics of your email marketing campaign, approach writing and segmenting ... a channel that plays a vital role throughout the entire B2B sales funnel – ... read more

How To Achieve ROI From Your B2B Content Strategy In 60 Days

For example, let’s say your prospect is a middle ... marketing ideas, see these articles: How to Build a Kickass Content Strategy 11 Awesome Places to Find Content Marketing Ideas 25 Questions to Ask ... read more

Why Hacking Lead Generation Should be Your Foremost Priority

Though LinkedIn is often regarded as the best sources of leads for B2B marketers, don’t underestimate the power ... marketing campaigns and learn how to balance work and life. In as little as seven mo... read more

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Which Content Type Is Actually Worth Your Time to Create?

Explore content types and see which ones fit best with your content marketing strategy. Case studies. Whitepapers. Blog posts. Social content. Videos. Newsletters. Your content obligations never end. ... read more


8 B2B Digital Marketing Strategies You Should Never Miss Out

That’s the power of digital. What’s more, B2B marketing strategies can go beyond a traditional sales funnel in building credibility ... out of ten B2B organizations that follow B2B digital marketing s... read more

The Relationship Between Marketing Automation and SEO

"Your business ... top-of-the-funnel foundation put in place to support middle of the funnel marketing automation," HubSpot explains. "Many marketers invest in marketing automation before they have fe... read more

Intro to Pinterest ads: From setup to success story

Pinterest users are on the lookout for ideas ... types of campaign objectives: awareness and consideration. Awareness campaigns are a good way to introduce people to your brand, as they are aimed at b... read more

Crafting a Successful B2B Marketing Strategy

For many B2B marketers, the traditional marketing funnel ... of a successful B2B marketing strategy execution. With only 45% of B2B marketers confident that they have decent, if not high, levels of cu... read more

Forget Click-Through Rate: 10 Metrics To Track For Display Advertising

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sean Callahan, marketing ... of the funnel ... read more

Major Content Marketing Trends For Banks & Credit Unions In 2019

According to data from the ninth annual B2B Content ... depending on your audience and resources,” she says. A separate CMI study asked marketers to rate the effectiveness of different types of market... read more

36 Types of Marketing Strategies & Tactics to Grow Your Business

You can use your marketing strategy to target consumers at different stages in the sales funnel. Additionally ... You can’t discount the power of storytelling. A story has a beginning, middle, and end ... read more

6 AdWords strategies businesses can use to make love, not war on Valentine’s Day

There’s just as much opportunity to optimize your return on investment (ROI ... Prospecting is where you can discover new opportunities to funnel into the evergreen campaign. Pick out those middle-of- ... read more



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