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6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel

Ah, the often overlooked middle of the marketing funnel — even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem ... read more

How Are You Utilizing the 6 Most Effective Demand Generation Channels of 2018?

Your ... the funnel, the survey revealed that 55% of marketers ranked events as valuable for middle- and bottom-funnel contacts. For in-depth data on this channel, we recommend What To Do Before, During & After Events to Increase B2B Marketing ROI. read more

Marketo: A Marketing Automation Leader Selling At Significant Discount

Based on our model, we expect the company to generate $208M in 2015 and $384M by 2018, representing 4.6% and ... align sales and marketing teams in B2B and B2C organizations, allowing them to attract leads through data-driven marketing campaigns. read more

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9 content marketing tips for sales people

If your content marketing ... the top of the funnel, to actually assisting the sales team with collateral to nurture leads in the middle and developing engaging proposals that aid in closing a deal at the bottom of the sales funnel. B2B sales professionals ... read more

B2B Marketing Campaign Types to Power the Top of Your Funnel

Every B2B ... campaign ideas into broader marketing strategy you can help generate demand and fill the rest of your funnel with engaged, quality leads who can be nurtured into customers. But the top is just the beginning! Be on the lookout for the Middle ... read more

The world's first smart router, newifi adds new ideas to blockchain technology.

View original content with multimedia:http://www.prnewswire.com/news-releases/the-worlds-first-smart-router-newifi-adds-new-ideas-to-blockchain-technology-300624927.html read more

Brad Feld: Social Media Tactics Without Strategy Are Useless

Starting your own, or leveraging the power ... to marketing and marketers) - Hacker News (for anyone who needs to reach engineers, technology, and startup folks) - StumbleUpon (though shrinking, a strong Stumble campaign ... read more

Digital marketing trends for 2017 (part 3)

Content marketing plays a significant role at the top and middle of the conversion funnel, driving awareness ... will continue to expand for B2B marketers. Justin Spratt has fascinating ideas about where B2B digital marketing will go in 2017: “I think ... read more

Streamline Health Solutions' (STRM) CEO David Sides on Q4 2017 Results - Earnings Call Transcript

Looking at our sales funnel ... help our marketing campaigns, and so I think that you will add people to the sales force now that we think have a good repeatable process try to get that accelerate. And we have the – cash and the earnings power to ... read more

Dunkin’ Donuts IPO: Everything You Need to Know

Dunkin’ Brands, the purveyor of straight-to-your-hips treats such as Dunkin’ Donuts and Baskin Robbins, is setting sail as a public company tomorrow. The market value of Dunkin’ Donuts at the initial public offering, which will funnel about $423 ... read more

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