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9 content marketing tips for sales people

If your content marketing ... the top of the funnel, to actually assisting the sales team with collateral to nurture leads in the middle and developing engaging proposals that aid in closing a deal at the bottom of the sales funnel. B2B sales professionals ... read more

Streamline Health Solutions' (STRM) CEO David Sides on Q4 2017 Results - Earnings Call Transcript

Looking at our sales funnel ... help our marketing campaigns, and so I think that you will add people to the sales force now that we think have a good repeatable process try to get that accelerate. And we have the – cash and the earnings power to ... read more

Hernando Business Digest for May 4

The campaign is a component ... Using the Internet in Your Business, 9 to 9:45 a.m. May 8, Florida Department of Revenue, 2127 Grand Blvd., Suite 150, Holiday. • Branding and Credibility through Digital Marketing, 5:30 to 7:30 p.m. May 8, Hudson Regional ... read more

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Digital marketing trends for 2017 (part 3)

Content marketing plays a significant role at the top and middle of the conversion funnel, driving awareness ... will continue to expand for B2B marketers. Justin Spratt has fascinating ideas about where B2B digital marketing will go in 2017: “I think ... read more

Big brands have ‘wasted’ cash on unproven digital advertising, warns Ehrenberg-Bass Institute

Brands are wasting money on targeted digital campaigns and making other ... non-human exposures, ‘middle man’ costs and lack of viewability”. “Leading brands have probably lost more marketing dollars in this area than start-up companies or brands ... read more

More than ever, brands need to get into your heads

All the tools of marketing and brand building have ... more clever and effective than a traditional advertising campaigns pushing products or services. What we also learnt from this case was the power of optimism and hope in the message. read more

Measuring the Economic Potential of the Internet of Things

Irving Wladawsky-Berger worked at IBM for 37 years and was then strategic advisor to Citigroup for 6 years. He is an advisor to MasterCard and HBO, is affiliated with MIT, NYU and Imperial College, and is a regular contributor to CIO Journal. read more

Williams-Sonoma's (WSM) CEO Laura Alber on Q2 2017 Results - Earnings Call Transcript

During the first and first quarter of 2017, we incurred severance related charges of approximately $6 million or $0.04 per diluted share ... We also recently launched a new lifestyle marketing campaign which is contributing up to triple digit comps ... read more

The Morning Risk Report: Auto Makers Work to Avoid Fuel-Economy Confrontation

That has escalated a power struggle between Washington and Sacramento that ... levying sanctions on a financing network and accusing the country’s central bank of helping funnel U.S. dollars to the blacklisted elite military unit known as the Quds ... read more

Microsoft hired to build Publicis Groupe’s AI platform Marcel

Last year, the holding company announced a one-year hiatus from all award shows and marketing events in order to pool its ... where she acted as senior reporter for Campaign Middle East. read more

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