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5 foolproof marketing lessons

I’ve been asked to speak at the Agents of Change Digital Marketing Conference in Maine in this month about how I weave digital marketing into my day job. I’m really looking forward to seeing the leave... read more

5 Brand-Building Lessons From Two Self-Made Creative Entrepreneurs

You must be able to translate your business' look and feel across multiple marketing funnels, throughout product and ... the eatery's design reflects the brand's values and history. 5.) A strong ident... read more

5 Hard-Earned Cash-Management Lessons for Entrepreneurs

Related: What I Learned by Spending $650,000 on My Credit Card Last Month The experience came with hard-earned lessons on how to anticipate financial ... They didn't invest in a lot of marketing and k... read more

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Built to scale: How 5 Chicago companies designed their tech with growth in mind

Our approach has always been about being honest with ourselves when it comes to admitting failure; it is essential to derive learned lessons and make them a part ... Rewards Network provides financing ... read more

5 lessons of the AI imperative, from Netflix to Spotify

Here are five lessons that underscore how the algorithm is redefining ... As powerful as algorithms are—and Nike uses them for everything from manufacturing to design to marketing—no computer code can ... read more

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

While your company likely can't afford to advertise during the Super Bowl -- a 30 second commercial cost nearly $4 million, small-business owners can learn some valuable marketing lessons from the gam... read more

The 5 Deadly Sins of Content Marketing

While we all have our good and bad days, when it comes to the BIG five sins of content marketing, I'd guess that most hospitality ... Didn't think so.) So, here's the lesson to be learned about this d... read more

5 Ways Big Food Companies Can Make America (And Themselves) Healthier

They must shift their focus from marketing to innovation, rethink what convenience means, and actually embrace (rather than disdain) the many activists who have been attacking them. This challenge ser... read more

4 lessons learned from 200,000 Amazon beauty, personal care product pages

But after analyzing more than 200,000 product pages on Amazon, I noted four overarching lessons. Many product pages ... under $10 had an average of 4.5 images for top performers. read more

Top 11 Marketing Conferences for Fall 2018

It's back-to-school season, and not just for students. There's an impressive lineup of digital marketing conferences this fall, and I'm attending 11 of them. Digital marketing conferences provide a un... read more

6 content lessons from Gannett’s USA Today Network

[RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference.] In 2017, Allman’s team drove nearly 200 billion in earned media impressions worth just under $1.5 billion from ... read more

5 marketing lessons from Ra.One

Given these details there are few interesting marketing lessons that can be learnt here ... But the trouble was that its budget was so huge that even after a 5-day long weekend (from Wed, October 26, ... read more

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