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3 attribution considerations for B2B lead generation

Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting multiple user ... read more

The State of B2B Lead Generation in 2018

To increase lead generation, it’s important to know which channels are driving the best quality leads. As such, we asked B2B marketers whether they perform lead attribution to determine ... It took us ... read more

In a Mobile-First World, What’s a B2B Business To Do?

While over 1/3 of adults report using their smartphones often for business purposes outside of working hours, B2B businesses have not gone all-in on mobile advertising, and for good reason. There are ... read more

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B2B Budgets: What Goes Where?

These priorities are reflected in the budgets, with 45% going to lead generation and ... and 34% by creating an attribution mode. And 25% are challenged by prioritizing based on revenue impact. ... read more

3 Strategies for Maximizing Your Potential on LinkedIn

3. Lead generation. A third and final way to make LinkedIn work for you is for lead generation. With the way LinkedIn is structured, using it for lead generation is really more for the B2B brands that ... read more

5 Reasons Why B2B Marketing and Sales Teams Will Progress Faster with Intent Data in 2019

2018 felt like a year of fits and starts around issues like GDPR, data integration, systems automation, marketing attribution and more ... If you’re running both TechTarget lead generation and digital ... read more

B2B Marketing Trends that will Rule 2018

May it be PPC ads or links shared, personalization is a way for B2B to gain maximum results. Link shorteners and customizer tools like MyLnk, help to personalize the links you share across platforms ... read more

Six Easy Steps to Kick-Start Marketing Attribution on Your Marketing Team

Marketing attribution ... lead was acquired by what channel, what program, and what asset. 3. Measurement shouldn't end with acquisition If you are measuring only what deals are sourced by Marketing, ... read more

Emerald Expositions Events: I Will Pass On This Event. Check Back In Next Year

Emerald Expositions Events has gone public in ... among the most effective ways for lead generation with customers, suppliers, market research, and brand building. The company claims that the US ... read more

The Complete Display Ads Overview For B2B Marketers

But this doesn’t have to be the case with display ads in B2B ... lead generation. The last step in gaining a full understanding how effective your ad spend is when investing in display ads is to use ... read more

B2B marketers must prove contribution to revenue

Until recently, the most common B2B marketing success metric was lead volume. Not anymore. Today, B2B marketers are most concerned with lead quality and pipeline impact. So, how is B2B marketing ... read more

Experian's (EXPGF) CEO Brian Cassin on Q4 2018 Results - Earnings Call Transcript

Overall then EBIT level the UK grew by 2% with margin up 80 basis points to 31.3% really reflecting margin leverage across B2B and more than offset by ... the new products across both identity and ... read more

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