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3 attribution considerations for B2B lead generation

Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting multiple user ... read more

Top 10 ABM Mistakes

I may not be a market analyst, but from what I see working with our agency’s B2B ... considerations. Is ABM a fit for our company, our product, and our audience? How can ABM best coexist with a more t... read more

Emerald Expositions Events: I Will Pass On This Event. Check Back In Next Year

Emerald Expositions Events has gone public in ... among the most effective ways for lead generation with customers, suppliers, market research, and brand building. The company claims that the US marke... read more

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Top 3 tips on how to use predictive analytics for your business

Depending on your function, some considerations are market ... and targeted recommendations. Similarly, B2B companies can use internal and external tools for such analysis to amp up traditional lead-g... read more


EV Charging News From California, China, & North Carolina

Tesla is knocking the cover off the ball with the Model 3, Jaguar and Kia have new electric SUVs coming ... German company Hubject and Star Charge China have announced a partnership they say will lead ... read more

B2B marketers must prove contribution to revenue

Until recently, the most common B2B marketing success metric was lead volume. Not anymore. Today, B2B marketers are most concerned with lead quality and pipeline impact. So, how is B2B marketing succe... read more

OPINION: Let’s follow New Zealand’s lead and make people and nature as important as GDP

We are glad to share Ensia articles free of charge under the terms of Creative Commons’ Attribution-NoDerivs 3.0 Unported license ... Instead, it must include social, human and natural considerations ... read more

Adobe, Inc. (ADBE) CEO Shantanu Narayen on Q4 2018 Results - Earnings Call Transcript

To compete and win today, both B2C and B2B businesses ... and activities from lead management and customer engagement to account-based marketing and revenue attribution. The addition of Marketo ... read more

Top 10 Marketing Automation Mistakes

3. Not setting ... a full-service B2B marketing agency. Howard is a frequent speaker and contributor to marketing publications and online forums on topics that include demand generation, online market... read more



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