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3 attribution considerations for B2B lead generation

Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting multiple user ... read more

Demand Gen Report Hosts 2nd Annual Buyer Insights & Intelligence Webinar Series

“B2B marketing and sales teams are continuing to shift beyond lead generation ... Attribution Success July 12, 2:00 pm ET: Cracking The Case On Context: Using Audience Insights To Build Web Experience... read more

Emerald Expositions Events: I Will Pass On This Event. Check Back In Next Year

Emerald Expositions Events has gone public in ... among the most effective ways for lead generation with customers, suppliers, market research, and brand building. The company claims that the US marke... read more

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Is ‘Made in China 2025’ a Threat to Global Trade?

Chief among these are electric cars and other new energy vehicles, next-generation information ... markets by prioritizing political considerations over economic incentives. Its subsidies, they say, s... read more

Can Global Surveillance Be Crowd-Sourced?

If successful, the test could lead to fleets of buoys ... the company had sold 3-4 million applications and was honoring 10-15 “free ups” on the Web, with the numbers of both growing. Potential B2B pa... read more

The 8 Pillars of Demand Generation for Modern B2B Marketers: A Holistic Approach to Managing Demand-generation Operations

The eight pillars of demand generation for modern B2B marketers ... reporting, attribution, revenue, monetization and learning from rigorous measurements and tests designed within a closed-loop system ... read more

Globalizing MSMEs Via B2B E-Commerce: Considerations For The Philippines – Analysis

Tapping the B2B e-commerce, as exemplified by China’s Alibaba ... country’s over-all goal of inclusive growth by catalyzing economic growth and employment generation. In 2013, they accounted for 99.6 ... read more

TELUS Corporation (TU) CEO Darren Entwistle on Q2 2018 Results - Earnings Call Transcript

TELUS Corporation (NYSE:TU) Q2 2018 Results Earnings Conference Call August 3, 2018 11:00 AM ET Executives Darrell Rae ... It includes some lingering pressure that we're experiencing in B2B and lack o... read more

U.S. Air Force

Biographies Adjunct Professors Senior Mentor Biographies Fact Sheets Commander's Call Topics #TBT: The #AirForce softball team reacts to winning the All-Star Armed Services Classic Championship game i... read more

Wearables set to bolster smoking cessation treatment efficacy

They will additionally benefit from constant awareness of treatment adherence, with visibility into the number of cigarettes consumed, smoking time of day and location, and the patient’s emotional sta... read more

Six simple ways to reduce bounce on your B2B landing pages

When it comes to bounce on B2B landing pages, the numbers are depressing. Marketers put a lot of time and energy into those crucial pages, and research says the large majority of businesses depend on ... read more

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